Real estate Audience in Germany
Real estate has an estimated audience of 16,596,881 people in Germany. 49.7% are female, 50.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Home repair, Investment, Home Interior Design, Immobilien.
The average Real estate fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Home repair, Investment, with strongest over-indexing on Tagesschau (1.56× the country average). Demographically, the Real estate audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Real estate fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.8 |
| Estimated audience size | 16,596,881 |
Audience persona
The typical Real estate fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,589,036 | 0.99× |
| Bayern | 3,158,969 | 1.18× |
| Baden-Württemberg | 2,449,039 | 1.08× |
| Hessen | 2,143,845 | 1.7× |
| Niedersachsen | 1,420,394 | 0.88× |
| Berlin | 1,417,437 | 1.91× |
| Rheinland-Pfalz | 854,479 | 1.03× |
| Sachsen | 582,383 | 0.72× |
| Hamburg | 532,264 | 1.42× |
| Schleswig-Holstein | 518,851 | 0.87× |
| Brandenburg | 407,490 | 0.79× |
| Thüringen | 314,608 | 0.74× |
| Sachsen-Anhalt | 297,250 | 0.69× |
| Mecklenburg-Vorpommern | 162,940 | 0.51× |
| Saarland | 125,714 | 0.62× |
| Bremen | 123,369 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.56× | Movies & TV |
| Home repair | 1.78× | Home & Garden |
| Investment | 1.61× | Business & Career |
| Home Interior Design | 1.87× | Home & Garden |
| Immobilien | 1.97× | Business & Career |
| Real estate development | 1.82× | Business & Career |
| Home construction | 1.55× | Home & Garden |
| Renovation | 1.5× | Home & Garden |
| Privacy law | 3.37× | Internet & Social Media |
| Property finder | 1.81× | Home & Garden |
| Luxury real estate | 1.95× | Business & Career |
| Home Interiors | 1.82× | Home & Garden |
| Danish design | 1.79× | Home & Garden |
| Decoration | 1.65× | Home & Garden |
| Home Decoration & Design | 1.82× | Home & Garden |
| Landscape design | 1.64× | Business & Career |
| Mortgage calculator | 2.24× | Home & Garden |
| Terraced house | 1.75× | Home & Garden |
| Home décor products | 1.64× | Home & Garden |
| Starter home | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
See Real estate audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate have in Germany?
Real estate has an estimated audience of 16,596,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real estate fans?
49.7% of Real estate fans are female, 50.3% are male, with an average age of 40.8 years.
Which brands do Real estate fans like most?
Real estate fans show strongest brand affinity for Tagesschau (1.56×), Home repair (1.78×), and Investment (1.61×) over the country average.
Where do Real estate fans live in Germany?
Real estate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,589,036), Bayern (reach 3,158,969), and Baden-Württemberg (reach 2,449,039). These three regions account for the largest share of the active audience.
What other brands do Real estate fans also like?
Beyond Real estate itself, the audience over-indexes on Home repair (1.78×), Investment (1.61×), Home Interior Design (1.87×), and Immobilien (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.