Home Interiors Audience in Germany
Home Interiors has an estimated audience of 5,429,198 people in Germany. 72.6% are female, 27.4% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Gil Ofarim, Progressive rock, Artistic inspiration, Natural rubber, Product design.
The average Home Interiors fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Gil Ofarim, Progressive rock, Artistic inspiration, with strongest over-indexing on Gil Ofarim (2.22× the country average). Demographically, the Home Interiors audience skews more female with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Interiors fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 35.9 |
| Estimated audience size | 5,429,198 |
Audience persona
The typical Home Interiors fan in Germany is more female, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,393 | 0.36× |
| Niedersachsen | 418,426 | 0.79× |
| Bayern | 400,207 | 0.46× |
| Baden-Württemberg | 397,875 | 0.54× |
| Brandenburg | 382,164 | 2.27× |
| Rheinland-Pfalz | 342,583 | 1.26× |
| Sachsen | 311,430 | 1.17× |
| Schleswig-Holstein | 295,591 | 1.52× |
| Hessen | 280,956 | 0.68× |
| Berlin | 264,795 | 1.09× |
| Hamburg | 197,465 | 1.61× |
| Thüringen | 175,247 | 1.27× |
| Sachsen-Anhalt | 113,466 | 0.81× |
| Mecklenburg-Vorpommern | 99,794 | 0.96× |
| Saarland | 49,603 | 0.74× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.22× | Music & Radio |
| Progressive rock | 2.71× | Music & Radio |
| Artistic inspiration | 1.73× | Arts & Culture |
| Natural rubber | 3.05× | Cars & Mobility |
| Product design | 1.56× | Business & Career |
| Information sensitivity | 4.5× | Technology & Electronics |
| Cachorro | 2.99× | Pets & Animals |
| Anton Hofreiter | 4.51× | Politics & Society |
| Gloria | 3.84× | Music & Radio |
| Icon (magazine) | 1.93× | Arts & Culture |
| Staycation | 2.66× | Home & Garden |
| Celtic punk | 6× | Music & Radio |
| Nurse education | 1.61× | Kids & Family |
| Hollywood Vampires (band) | 4.73× | Music & Radio |
| Ipekyol | 2.46× | Shopping |
| Glossier | 5.06× | Beauty & Wellness |
| Coworking | 2.14× | Business & Career |
| McGregor, Iowa | 4.29× | Shopping |
| Headhunters (film) | 2.49× | Movies & TV |
| Henley shirt | 2.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.62 |
| Design Affinity | PREMIUM | 2.46 |
| Sustainability | BALANCE | 2 |
| Creativity | OPEN | 1.75 |
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
See Home Interiors audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Interiors have in Germany?
Home Interiors has an estimated audience of 5,429,198 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Home Interiors fans?
72.6% of Home Interiors fans are female, 27.4% are male, with an average age of 35.9 years.
Which brands do Home Interiors fans like most?
Home Interiors fans show strongest brand affinity for Gil Ofarim (2.22×), Progressive rock (2.71×), and Artistic inspiration (1.73×) over the country average.
Where do Home Interiors fans live in Germany?
Home Interiors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,393), Niedersachsen (reach 418,426), and Bayern (reach 400,207). These three regions account for the largest share of the active audience.
What other brands do Home Interiors fans also like?
Beyond Home Interiors itself, the audience over-indexes on Progressive rock (2.71×), Artistic inspiration (1.73×), Natural rubber (3.05×), and Product design (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.