Rascasse Audience Intelligence

Armedangels Target Market in Germany

A data profile of the people who buy, follow and care about Armedangels in Germany — modelled from more than twelve digital signal sources. Armedangels has an estimated audience of 1,406,707 people in Germany.

#8among Mainstream fashion in Germany#600among Brand in Germany#249in Fashion & Accessoires

The average Armedangels fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Organic horticulture, Sustainable clothing, Picture book, with strongest over-indexing on Organic horticulture (25.99× the country average).

Demographically, the Armedangels audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Armedangels fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Organic horticulture.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armedangels profile in Germany.

Audience size
1.4M
in Germany
Gender
71.7%♀
28.3% male
Age
37.4
average years
Country rank
#4738
Brand in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Armedangels

71.7% are female, 28.3% are male, average age 37.4.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Armedangels audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age37.4
Estimated audience size1,406,707
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Armedangels audience in Germany
Age bracketShare%
16-1918%
20-2925%
30-3925%
40-4920%
50+12%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Armedangels audience comes from Germany.

Worldwide audience distribution share by country for Armedangels
CountryShare
Germany66.5%
Austria5.3%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armedangels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Armedangels customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.58×
02Baden-Württemberg~200K1.31×
03Bayern~300K1.24×
04Nordrhein-Westfalen~400K1.21×
05Schleswig-Holstein~60K1.20×
06Niedersachsen~200K1.15×
07Bremen~10K1.10×
08Hessen~100K1.04×
09Berlin~60K1.04×
10Rheinland-Pfalz~70K0.99×
11Sachsen~50K0.78×
12Saarland~10K0.75×
13Thüringen~20K0.72×
14Mecklenburg-Vorpommern~20K0.70×
15Brandenburg~30K0.67×
16Sachsen-Anhalt~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Armedangels, Germany
0.59×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armedangels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armedangels audience
#·InterestCategoryAffinity×
01Organic horticultureFood & Beverages25.99×
02Veja SneakersFashion & Accessoires14.71×
03HessnaturFashion & Accessoires14.14×
04Sustainable clothingFashion & Accessoires14.10×
05Organic cottonFashion & Accessoires14.08×
06Gina TricotFashion & Accessoires12.69×
07Sustainable consumptionFood & Beverages11.16×
08Picture bookLiterature10.04×
09ImmobilienBusiness & Career8.52×
10Animal lawPets & Animals8.44×
11Danish designHome & Garden8.01×
12BabywalzKids & Family7.77×
13Fair tradeBusiness & Career7.37×
14Home InteriorsHome & Garden7.10×
15Animal ethicsPolitics & Society6.91×
16Sustainable fashionFashion & Accessoires6.23×
17Horse trainingPets & Animals5.76×
18Horse & RiderPets & Animals5.41×
19HugendubelShopping4.68×
20TagesschauMovies & TV3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armedangels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armedangels audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.99×
Design AffinityPREMIUM3.27×
MindfulnessBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armedangels audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
PatriotismCONSERVATISM0.74×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Armedangels's target market in Germany?

Armedangels's target market in Germany covers an estimated 1,406,707 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Armedangels customers?

71.7% of the Armedangels audience are female, 28.3% are male, with an average age of 37.4 years.

03

Which brands do Armedangels fans like most?

Armedangels fans show strongest brand affinity for Organic horticulture (25.99×), Sustainable clothing (14.1×), and Picture book (10.04×) over the country average.

04

Where do Armedangels fans live in Germany?

Armedangels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Armedangels fans also like?

Beyond Armedangels itself, the audience over-indexes on Sustainable clothing (14.1×), Picture book (10.04×), Gina Tricot (12.69×), and Immobilien (8.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Armedangels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Armedangels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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