Armedangels Audience in Germany
Armedangels has an estimated audience of 1,354,953 people in Germany. 71.7% are female, 28.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Organic horticulture, Sustainable clothing, Picture book, Immobilien, Gina Tricot.
The average Armedangels fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Organic horticulture, Sustainable clothing, Picture book, with strongest over-indexing on Organic horticulture (25.99× the country average). Demographically, the Armedangels audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Armedangels fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 37.4 |
| Estimated audience size | 1,354,953 |
Audience persona
The typical Armedangels fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Organic horticulture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,456 | 1.23× |
| Bayern | 280,940 | 1.29× |
| Baden-Württemberg | 246,858 | 1.34× |
| Niedersachsen | 146,977 | 1.12× |
| Hessen | 111,476 | 1.08× |
| Berlin | 68,726 | 1.13× |
| Rheinland-Pfalz | 67,533 | 0.99× |
| Schleswig-Holstein | 57,568 | 1.18× |
| Sachsen | 50,951 | 0.77× |
| Hamburg | 49,434 | 1.61× |
| Brandenburg | 27,324 | 0.65× |
| Thüringen | 23,395 | 0.68× |
| Sachsen-Anhalt | 19,067 | 0.54× |
| Mecklenburg-Vorpommern | 17,135 | 0.66× |
| Bremen | 12,156 | 1.05× |
| Saarland | 11,254 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic horticulture | 25.99× | Food & Beverages |
| Sustainable clothing | 14.1× | Fashion & Accessoires |
| Picture book | 10.04× | Literature |
| Immobilien | 8.52× | Business & Career |
| Gina Tricot | 12.69× | Fashion & Accessoires |
| Veja Sneakers | 14.71× | Fashion & Accessoires |
| Danish design | 8.01× | Home & Garden |
| Fair trade | 7.37× | Business & Career |
| Hessnatur | 14.14× | Fashion & Accessoires |
| Home Interiors | 7.1× | Home & Garden |
| Horse training | 5.76× | Pets & Animals |
| Tagesschau | 3.13× | Movies & TV |
| Horse & Rider | 5.41× | Pets & Animals |
| Organic cotton | 14.08× | Fashion & Accessoires |
| Animal ethics | 6.91× | Politics & Society |
| Animal law | 8.44× | Pets & Animals |
| Sustainable fashion | 6.23× | Fashion & Accessoires |
| Babywalz | 7.77× | Kids & Family |
| Spiegel Online | 2.83× | News |
| Sustainable consumption | 11.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.18 |
| Design Affinity | PREMIUM | 1.95 |
| DIY Mentality | THRILL | 1.5 |
| Creativity | OPEN | 1.47 |
| Sports Activity | POWER | 1.46 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.0% |
| Austria | 5.5% |
| Italy | 4.6% |
See Armedangels audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Armedangels have in Germany?
Armedangels has an estimated audience of 1,354,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Armedangels fans?
71.7% of Armedangels fans are female, 28.3% are male, with an average age of 37.4 years.
Which brands do Armedangels fans like most?
Armedangels fans show strongest brand affinity for Organic horticulture (25.99×), Sustainable clothing (14.1×), and Picture book (10.04×) over the country average.
Where do Armedangels fans live in Germany?
Armedangels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,456), Bayern (reach 280,940), and Baden-Württemberg (reach 246,858). These three regions account for the largest share of the active audience.
What other brands do Armedangels fans also like?
Beyond Armedangels itself, the audience over-indexes on Sustainable clothing (14.1×), Picture book (10.04×), Immobilien (8.52×), and Gina Tricot (12.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armedangels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.