Veja Sneakers Audience in Germany
Veja Sneakers has an estimated audience of 1,683,671 people in Germany. 63.4% are female, 36.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Vintage, Gala, Architecture & Design, Home Interior Design, Gina Tricot.
The average Veja Sneakers fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Vintage, Gala, Architecture & Design, with strongest over-indexing on American Vintage (17.94× the country average). Demographically, the Veja Sneakers audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Veja Sneakers fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 36.5 |
| Estimated audience size | 1,683,671 |
Audience persona
The typical Veja Sneakers fan in Germany is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for American Vintage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 396,676 | 1.08× |
| Bayern | 372,615 | 1.38× |
| Baden-Württemberg | 333,933 | 1.45× |
| Hessen | 188,824 | 1.47× |
| Niedersachsen | 169,872 | 1.04× |
| Berlin | 100,262 | 1.33× |
| Rheinland-Pfalz | 83,075 | 0.98× |
| Hamburg | 74,965 | 1.97× |
| Schleswig-Holstein | 59,968 | 0.99× |
| Sachsen | 43,249 | 0.52× |
| Brandenburg | 27,400 | 0.52× |
| Thüringen | 18,043 | 0.42× |
| Bremen | 17,830 | 1.24× |
| Saarland | 16,258 | 0.79× |
| Mecklenburg-Vorpommern | 15,303 | 0.48× |
| Sachsen-Anhalt | 14,555 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Vintage | 17.94× | Fashion & Accessoires |
| Gala | 2.59× | News |
| Architecture & Design | 3.49× | Business & Career |
| Home Interior Design | 3.75× | Home & Garden |
| Gina Tricot | 6.25× | Fashion & Accessoires |
| Home Design | 3.23× | Home & Garden |
| MARC CAIN | 10.14× | Fashion & Accessoires |
| LIEBESKIND BERLIN | 16.66× | Fashion & Accessoires |
| Home decorating ideas | 4.54× | Home & Garden |
| Primark | 2.81× | Shopping |
| Child development | 3.37× | Business & Career |
| WE Fashion | 7.72× | Fashion & Accessoires |
| Made in France | 6.51× | Business & Career |
| Game of Thrones | 2.54× | Movies & TV |
| roxy | 18.35× | Fashion & Accessoires |
| GitHub | 4.46× | Internet & Social Media |
| Healthy food | 3.26× | Health |
| Street One | 3.31× | Fashion & Accessoires |
| Lala Berlin | 10.97× | Fashion & Accessoires |
| Maisons du Monde | 5.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 6.7 |
| Design Affinity | PREMIUM | 2.37 |
| Early Adopter Mentality | POWER | 2.04 |
| Luxury Orientation | PREMIUM | 1.88 |
| Urban Lifestyle | OPEN | 1.77 |
| Creativity | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| Germany | 28.6% |
| Netherlands | 8.7% |
See Veja Sneakers audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Crocs (1,570,022)
- Tory Burch (1,298,634)
Frequently asked questions
How many fans does Veja Sneakers have in Germany?
Veja Sneakers has an estimated audience of 1,683,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veja Sneakers fans?
63.4% of Veja Sneakers fans are female, 36.6% are male, with an average age of 36.5 years.
Which brands do Veja Sneakers fans like most?
Veja Sneakers fans show strongest brand affinity for American Vintage (17.94×), Gala (2.59×), and Architecture & Design (3.49×) over the country average.
Where do Veja Sneakers fans live in Germany?
Veja Sneakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 396,676), Bayern (reach 372,615), and Baden-Württemberg (reach 333,933). These three regions account for the largest share of the active audience.
What other brands do Veja Sneakers fans also like?
Beyond Veja Sneakers itself, the audience over-indexes on Gala (2.59×), Architecture & Design (3.49×), Home Interior Design (3.75×), and Gina Tricot (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veja Sneakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.