Rascasse Audience Intelligence

Veja Sneakers Target Market in Germany

A data profile of the people who buy, follow and care about Veja Sneakers in Germany — modelled from more than twelve digital signal sources. Veja Sneakers has an estimated audience of 1,659,820 people in Germany.

#4among Footwear in Germany#509among Brand in Germany#219in Fashion & Accessoires

The average Veja Sneakers fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American Vintage, Gina Tricot, Architecture & Design, with strongest over-indexing on American Vintage (17.94× the country average).

Demographically, the Veja Sneakers audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veja Sneakers fan in Germany is more female, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for American Vintage.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veja Sneakers profile in Germany.

Audience size
1.7M
in Germany
Gender
63.4%♀
36.6% male
Age
36.5
average years
Country rank
#4051
Brand in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veja Sneakers

63.4% are female, 36.6% are male, average age 36.5.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Veja Sneakers audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age36.5
Estimated audience size1,659,820
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Veja Sneakers audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Veja Sneakers audience comes from Germany.

Worldwide audience distribution share by country for Veja Sneakers
CountryShare
United States34.7%
Germany28.4%
Netherlands8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veja Sneakers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veja Sneakers customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.95×
02Hessen~200K1.44×
03Baden-Württemberg~300K1.40×
04Bayern~400K1.33×
05Berlin~100K1.29×
06Bremen~20K1.26×
07Nordrhein-Westfalen~400K1.06×
08Niedersachsen~200K1.03×
09Schleswig-Holstein~60K1.01×
10Rheinland-Pfalz~80K0.98×
11Saarland~20K0.86×
12Brandenburg~30K0.58×
13Mecklenburg-Vorpommern~20K0.57×
14Sachsen~50K0.56×
15Thüringen~20K0.53×
16Sachsen-Anhalt~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Veja Sneakers, Germany
0.46×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veja Sneakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veja Sneakers audience
#·InterestCategoryAffinity×
01roxyFashion & Accessoires18.35×
02American VintageFashion & Accessoires17.94×
03LIEBESKIND BERLINFashion & Accessoires16.66×
04Lala BerlinFashion & Accessoires10.97×
05MARC CAINFashion & Accessoires10.14×
06WE FashionFashion & Accessoires7.72×
07Made in FranceBusiness & Career6.51×
08Gina TricotFashion & Accessoires6.25×
09Maisons du MondeHome & Garden5.06×
10Home decorating ideasHome & Garden4.54×
11GitHubInternet & Social Media4.46×
12Home Interior DesignHome & Garden3.75×
13Architecture & DesignBusiness & Career3.49×
14DIY ProjectsHome & Garden3.39×
15Child developmentBusiness & Career3.37×
16Street OneFashion & Accessoires3.31×
17Healthy foodHealth3.26×
18Home DesignHome & Garden3.23×
19PrimarkShopping2.81×
20Game of ThronesMovies & TV2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veja Sneakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veja Sneakers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.89×
Design AffinityPREMIUM1.75×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veja Sneakers audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.30×
PatriotismCONSERVATISM0.31×
Need for SecurityCONSERVATISM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veja Sneakers's target market in Germany?

Veja Sneakers's target market in Germany covers an estimated 1,659,820 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veja Sneakers customers?

63.4% of the Veja Sneakers audience are female, 36.6% are male, with an average age of 36.5 years.

03

Which brands do Veja Sneakers fans like most?

Veja Sneakers fans show strongest brand affinity for American Vintage (17.94×), Gina Tricot (6.25×), and Architecture & Design (3.49×) over the country average.

04

Where do Veja Sneakers fans live in Germany?

Veja Sneakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Veja Sneakers fans also like?

Beyond Veja Sneakers itself, the audience over-indexes on Gina Tricot (6.25×), Architecture & Design (3.49×), Home Interior Design (3.75×), and roxy (18.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Veja Sneakers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veja Sneakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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