Home decorating ideas Audience in Germany
Home decorating ideas has an estimated audience of 4,067,302 people in Germany. 73.2% are female, 26.8% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Artistic inspiration, Natural rubber, Staycation.
The average Home decorating ideas fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Artistic inspiration, with strongest over-indexing on Progressive rock (4.77× the country average). Demographically, the Home decorating ideas audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home decorating ideas fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 35.6 |
| Estimated audience size | 4,067,302 |
Audience persona
The typical Home decorating ideas fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 784,614 | 0.88× |
| Bayern | 607,568 | 0.93× |
| Baden-Württemberg | 501,879 | 0.9× |
| Hessen | 398,717 | 1.29× |
| Niedersachsen | 313,710 | 0.79× |
| Rheinland-Pfalz | 211,386 | 1.04× |
| Berlin | 202,598 | 1.11× |
| Sachsen | 168,391 | 0.84× |
| Brandenburg | 132,677 | 1.05× |
| Schleswig-Holstein | 112,196 | 0.77× |
| Thüringen | 105,740 | 1.02× |
| Sachsen-Anhalt | 87,135 | 0.83× |
| Hamburg | 75,508 | 0.82× |
| Mecklenburg-Vorpommern | 62,951 | 0.81× |
| Bremen | 61,411 | 1.77× |
| Saarland | 57,137 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.77× | Music & Radio |
| Gil Ofarim | 2.55× | Music & Radio |
| Artistic inspiration | 1.6× | Arts & Culture |
| Natural rubber | 2.94× | Cars & Mobility |
| Staycation | 3.89× | Home & Garden |
| Cachorro | 2.95× | Pets & Animals |
| Information sensitivity | 4.37× | Technology & Electronics |
| Gloria | 3.86× | Music & Radio |
| Mechanic | 1.54× | Cars & Mobility |
| Celtic punk | 6.11× | Music & Radio |
| Ireen Sheer | 1.9× | Music & Radio |
| Bray | 9.96× | |
| Caprivi Strip | 5.93× | |
| Nijmegen | 4.45× | Travel & Leisure |
| Glossier | 4.89× | Beauty & Wellness |
| Bank account | 1.56× | Business & Career |
| Ipekyol | 2.17× | Shopping |
| MS Mode | 3.66× | Fashion & Accessoires |
| Henley shirt | 2.75× | Fashion & Accessoires |
| Cloppenburg | 2.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.79 |
| DIY Mentality | THRILL | 2.08 |
| Individualism | JOY | 1.77 |
| Sustainability | BALANCE | 1.7 |
| Creativity | OPEN | 1.68 |
| Luxury Orientation | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 9.6% |
| Germany | 6.1% |
See Home decorating ideas audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home decorating ideas have in Germany?
Home decorating ideas has an estimated audience of 4,067,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home decorating ideas fans?
73.2% of Home decorating ideas fans are female, 26.8% are male, with an average age of 35.6 years.
Which brands do Home decorating ideas fans like most?
Home decorating ideas fans show strongest brand affinity for Progressive rock (4.77×), Gil Ofarim (2.55×), and Artistic inspiration (1.6×) over the country average.
Where do Home decorating ideas fans live in Germany?
Home decorating ideas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 784,614), Bayern (reach 607,568), and Baden-Württemberg (reach 501,879). These three regions account for the largest share of the active audience.
What other brands do Home decorating ideas fans also like?
Beyond Home decorating ideas itself, the audience over-indexes on Gil Ofarim (2.55×), Artistic inspiration (1.6×), Natural rubber (2.94×), and Staycation (3.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.