Rascasse Audience Intelligence

Home decorating ideas Audience in Germany

A data profile of the people who buy, follow and care about Home decorating ideas in Germany — modelled from more than twelve digital signal sources. Home decorating ideas has an estimated audience of 4,067,302 people in Germany.

#894among Topic in Germany#112in Home & Garden

The average Home decorating ideas fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IKEA, Mattress, Starter home, with strongest over-indexing on IKEA (4.18× the country average).

Demographically, the Home decorating ideas audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home decorating ideas fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home decorating ideas profile in Germany.

Audience size
4.1M
in Germany
Gender
73.2%♀
26.8% male
Age
35.6
average years
Country rank
#1439
Topic in Germany
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home decorating ideas fans

73.2% are female, 26.8% are male, average age 35.6.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Home decorating ideas audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age35.6
Estimated audience size4,067,302
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Home decorating ideas audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4919%
50+11%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Home decorating ideas audience comes from Germany.

Worldwide audience distribution share by country for Home decorating ideas
CountryShare
United States35.1%
United Kingdom9.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home decorating ideas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home decorating ideas fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.18×
02Nordrhein-Westfalen~1M1.12×
03Saarland~50K1.09×
04Hessen~300K1.08×
05Rheinland-Pfalz~200K1.07×
06Brandenburg~100K1.05×
07Thüringen~100K1.05×
08Sachsen-Anhalt~100K0.99×
09Berlin~200K0.96×
10Schleswig-Holstein~100K0.96×
11Niedersachsen~400K0.95×
12Baden-Württemberg~500K0.93×
13Mecklenburg-Vorpommern~70K0.91×
14Sachsen~200K0.89×
15Hamburg~80K0.86×
16Bayern~600K0.85×
Fig. 06

Affinity by region

Affinity by region — Home decorating ideas, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home decorating ideas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home decorating ideas audience
#·InterestCategoryAffinity×
01Bett1Home & Garden9.35×
02MattressHome & Garden9.25×
03Dua LipaMusic & Radio7.53×
04Starter homeHome & Garden7.35×
05Outlet storeShopping7.11×
06Christmas decorationHome & Garden6.42×
07First-time home buyer grantHome & Garden5.82×
08Modern furnitureHome & Garden5.42×
09HouseplantHome & Garden4.96×
10First-time buyerShopping4.69×
11Eyelash extensionsBeauty & Wellness4.52×
12KitchenwareHome & Garden4.27×
13IKEAHome & Garden4.18×
14ZaraShopping4.09×
15HandmadeHome & Garden3.97×
16Deal of the dayShopping3.89×
17Flower bouquetHome & Garden3.55×
18HermèsFashion & Accessoires2.53×
19Do it yourself (DIY)Home & Garden2.52×
20Home improvementHome & Garden2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home decorating ideas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home decorating ideas audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.48×
Quality AwarenessPREMIUM2.17×
DIY MentalityTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home decorating ideas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.68×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home decorating ideas have in Germany?

Home decorating ideas has an estimated audience of 4,067,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home decorating ideas fans?

73.2% of Home decorating ideas fans are female, 26.8% are male, with an average age of 35.6 years.

03

Which brands do Home decorating ideas fans like most?

Home decorating ideas fans show strongest brand affinity for IKEA (4.18×), Mattress (9.25×), and Starter home (7.35×) over the country average.

04

Where do Home decorating ideas fans live in Germany?

Home decorating ideas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Home decorating ideas fans also like?

Beyond Home decorating ideas itself, the audience over-indexes on Mattress (9.25×), Starter home (7.35×), Zara (4.09×), and Houseplant (4.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Home decorating ideas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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