Bett1 Audience in Germany
Bett1 has an estimated audience of 1,249,233 people in Germany. 67.4% are female, 32.6% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Bedding, Sofa bed, Bedroom furniture, Blanket.
The average Bett1 fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Bedding, Sofa bed, with strongest over-indexing on Pillow (17.92× the country average). Demographically, the Bett1 audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Bett1 fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 40.3 |
| Estimated audience size | 1,249,233 |
Audience persona
The typical Bett1 fan in Germany is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 304,829 | 1.12× |
| Bayern | 240,300 | 1.2× |
| Baden-Württemberg | 194,736 | 1.14× |
| Niedersachsen | 146,897 | 1.21× |
| Hessen | 100,440 | 1.06× |
| Rheinland-Pfalz | 68,521 | 1.09× |
| Berlin | 58,180 | 1.04× |
| Sachsen | 54,693 | 0.89× |
| Schleswig-Holstein | 49,587 | 1.11× |
| Brandenburg | 38,251 | 0.99× |
| Thüringen | 28,964 | 0.91× |
| Hamburg | 28,888 | 1.02× |
| Sachsen-Anhalt | 26,372 | 0.81× |
| Mecklenburg-Vorpommern | 17,172 | 0.72× |
| Saarland | 12,807 | 0.83× |
| Bremen | 9,138 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 17.92× | Home & Garden |
| Bedding | 15.45× | Home & Garden |
| Sofa bed | 20.82× | Home & Garden |
| Bedroom furniture | 12.41× | Home & Garden |
| Blanket | 16.52× | Home & Garden |
| Dining room | 10.46× | Home & Garden |
| Mattress | 12.14× | Home & Garden |
| Bed sheet | 15.69× | Home & Garden |
| Bed frame | 20.41× | Home & Garden |
| Bed | 6.23× | Home & Garden |
| Chair | 6.55× | Home & Garden |
| Home decorating ideas | 9.35× | Home & Garden |
| Home repair | 5.93× | Home & Garden |
| Living room | 5.65× | Home & Garden |
| Dänisches Bettenlager | 12.94× | Home & Garden |
| Home construction | 4.58× | Home & Garden |
| Bedroom | 5.15× | Home & Garden |
| Zara Home | 8.96× | Home & Garden |
| Garden furniture | 6× | Home & Garden |
| IKEA | 2.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.47 |
| Creativity | OPEN | 1.43 |
| Sports Activity | POWER | 1.24 |
| Sustainability | BALANCE | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 1.6% |
| Switzerland | 0.8% |
See Bett1 audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bett1 have in Germany?
Bett1 has an estimated audience of 1,249,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bett1 fans?
67.4% of Bett1 fans are female, 32.6% are male, with an average age of 40.3 years.
Which brands do Bett1 fans like most?
Bett1 fans show strongest brand affinity for Pillow (17.92×), Bedding (15.45×), and Sofa bed (20.82×) over the country average.
Where do Bett1 fans live in Germany?
Bett1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 304,829), Bayern (reach 240,300), and Baden-Württemberg (reach 194,736). These three regions account for the largest share of the active audience.
What other brands do Bett1 fans also like?
Beyond Bett1 itself, the audience over-indexes on Bedding (15.45×), Sofa bed (20.82×), Bedroom furniture (12.41×), and Blanket (16.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bett1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.