Bett1 Target Market in Germany
A data profile of the people who buy, follow and care about Bett1 in Germany — modelled from more than twelve digital signal sources. Bett1 has an estimated audience of 1,237,859 people in Germany.
The average Bett1 fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pillow, Bedding, Sofa bed, with strongest over-indexing on Pillow (17.92× the country average).
Demographically, the Bett1 audience skews more female with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bett1 fan in Germany is more female, around 40.0 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.
At a glance
The key figures that characterise the Bett1 profile in Germany.
Search interest · 12-month trend
Customer demographics of Bett1
68.8% are female, 31.2% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 40.0 |
| Estimated audience size | 1,237,859 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Bett1 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.3% |
| Austria | 1.5% |
| Switzerland | 0.7% |
Geography
Where the Bett1 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 1.21× | |
| 02 | Bayern | ~200K | 1.19× | |
| 03 | Baden-Württemberg | ~200K | 1.11× | |
| 04 | Schleswig-Holstein | ~50K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.09× | |
| 06 | Rheinland-Pfalz | ~70K | 1.08× | |
| 07 | Hessen | ~100K | 1.02× | |
| 08 | Berlin | ~60K | 1.01× | |
| 09 | Hamburg | ~30K | 1.00× | |
| 10 | Brandenburg | ~40K | 0.99× | |
| 11 | Thüringen | ~30K | 0.94× | |
| 12 | Bremen | ~9K | 0.89× | |
| 13 | Sachsen | ~50K | 0.88× | |
| 14 | Saarland | ~10K | 0.88× | |
| 15 | Sachsen-Anhalt | ~30K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bett1 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sofa bed | Home & Garden | 20.82× | ||
| 02 | Bed frame | Home & Garden | 20.41× | ||
| 03 | Pillow | Home & Garden | 17.92× | ||
| 04 | Blanket | Home & Garden | 16.52× | ||
| 05 | Bed sheet | Home & Garden | 15.69× | ||
| 06 | Bedding | Home & Garden | 15.45× | ||
| 07 | Dänisches Bettenlager | Home & Garden | 12.94× | ||
| 08 | Bedroom furniture | Home & Garden | 12.41× | ||
| 09 | Mattress | Home & Garden | 12.14× | ||
| 10 | Dining room | Home & Garden | 10.46× | ||
| 11 | Home decorating ideas | Home & Garden | 9.35× | ||
| 12 | Zara Home | Home & Garden | 8.96× | ||
| 13 | Chair | Home & Garden | 6.55× | ||
| 14 | Bed | Home & Garden | 6.23× | ||
| 15 | Garden furniture | Home & Garden | 6.00× | ||
| 16 | Home repair | Home & Garden | 5.93× | ||
| 17 | Living room | Home & Garden | 5.65× | ||
| 18 | Bedroom | Home & Garden | 5.15× | ||
| 19 | Home construction | Home & Garden | 4.58× | ||
| 20 | IKEA | Home & Garden | 2.96× |
Personality of the Bett1 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.31× | |
| Design Affinity | PREMIUM | 2.14× | |
| Quality Awareness | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Extroversion | THRILL | 0.75× | |
| Risk Appetite | THRILL | 0.78× |
Frequently asked questions
Who is Bett1's target market in Germany?
Bett1's target market in Germany covers an estimated 1,237,859 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bett1 customers?
68.8% of the Bett1 audience are female, 31.2% are male, with an average age of 40.0 years.
Which brands do Bett1 fans like most?
Bett1 fans show strongest brand affinity for Pillow (17.92×), Bedding (15.45×), and Sofa bed (20.82×) over the country average.
Where do Bett1 fans live in Germany?
Bett1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Bett1 fans also like?
Beyond Bett1 itself, the audience over-indexes on Bedding (15.45×), Sofa bed (20.82×), Bedroom furniture (12.41×), and Blanket (16.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Bett1 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bett1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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