Bedding Audience in Germany
Bedding has an estimated audience of 4,120,036 people in Germany. 73.5% are female, 26.5% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, CAC 40, Škoda Kodiaq, Stradivarius, Gil Ofarim.
The average Bedding fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, CAC 40, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Bedding audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bedding fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 43.6 |
| Estimated audience size | 4,120,036 |
Audience persona
The typical Bedding fan in Germany is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 804,727 | 0.89× |
| Bayern | 685,768 | 1.04× |
| Baden-Württemberg | 539,608 | 0.96× |
| Hessen | 468,092 | 1.49× |
| Berlin | 433,897 | 2.36× |
| Niedersachsen | 336,630 | 0.84× |
| Rheinland-Pfalz | 176,980 | 0.86× |
| Sachsen | 156,628 | 0.78× |
| Schleswig-Holstein | 125,767 | 0.85× |
| Hamburg | 119,670 | 1.29× |
| Brandenburg | 109,409 | 0.86× |
| Sachsen-Anhalt | 73,217 | 0.69× |
| Thüringen | 65,747 | 0.63× |
| Mecklenburg-Vorpommern | 42,958 | 0.55× |
| Saarland | 41,288 | 0.82× |
| Bremen | 39,882 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| CAC 40 | 2.24× | Business & Career |
| Škoda Kodiaq | 2.59× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.55× | Music & Radio |
| Mothercare | 2.12× | Kids & Family |
| Corfu (regional unit) | 2.6× | Travel & Leisure |
| Cachorro | 2.84× | Pets & Animals |
| Home Delivery | 1.93× | Food & Beverages |
| Bank account | 1.96× | Business & Career |
| Video izle | 2.04× | |
| Emil Nolde | 2.93× | Arts & Culture |
| Ipekyol | 2.26× | Shopping |
| Volvo V60 | 2.51× | Cars & Mobility |
| Coworking | 2.1× | Business & Career |
| Jersey (fabric) | 2.61× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.26× | Movies & TV |
| Sixx | 1.56× | Movies & TV |
| Bugatti Chiron | 2.64× | Cars & Mobility |
| Soldering iron | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.09 |
| Creativity | OPEN | 1.73 |
| DIY Mentality | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.54 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.4% |
| United Kingdom | 5.2% |
See Bedding audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bedding have in Germany?
Bedding has an estimated audience of 4,120,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bedding fans?
73.5% of Bedding fans are female, 26.5% are male, with an average age of 43.6 years.
Which brands do Bedding fans like most?
Bedding fans show strongest brand affinity for Rossmann (1.84×), CAC 40 (2.24×), and Škoda Kodiaq (2.59×) over the country average.
Where do Bedding fans live in Germany?
Bedding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 804,727), Bayern (reach 685,768), and Baden-Württemberg (reach 539,608). These three regions account for the largest share of the active audience.
What other brands do Bedding fans also like?
Beyond Bedding itself, the audience over-indexes on CAC 40 (2.24×), Škoda Kodiaq (2.59×), Stradivarius (1.97×), and Gil Ofarim (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.