Rascasse Audience Intelligence

Bedding Audience in Germany

A data profile of the people who buy, follow and care about Bedding in Germany — modelled from more than twelve digital signal sources. Bedding has an estimated audience of 4,120,036 people in Germany.

#876among Topic in Germany#109in Home & Garden

The average Bedding fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mattress, Blanket, Bed sheet, with strongest over-indexing on Mattress (15.28× the country average).

Demographically, the Bedding audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bedding fan in Germany is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Mattress.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedding profile in Germany.

Audience size
4.1M
in Germany
Gender
73.5%♀
26.5% male
Age
43.6
average years
Country rank
#1413
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedding fans

73.5% are female, 26.5% are male, average age 43.6.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Bedding audience in Germany
MetricValue
Female73.5%
Male26.5%
Average age43.6
Estimated audience size4,120,036
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Bedding audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Bedding audience comes from Germany.

Worldwide audience distribution share by country for Bedding
CountryShare
United States19.5%
Japan5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bedding fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K2.29×
02Berlin~400K2.06×
03Hessen~400K1.42×
04Hamburg~100K1.17×
05Bremen~40K1.06×
06Bayern~700K1.01×
07Saarland~50K0.94×
08Baden-Württemberg~500K0.92×
09Brandenburg~100K0.91×
10Schleswig-Holstein~100K0.89×
11Rheinland-Pfalz~200K0.88×
12Nordrhein-Westfalen~800K0.87×
13Sachsen-Anhalt~90K0.86×
14Niedersachsen~300K0.85×
15Sachsen~200K0.85×
16Thüringen~90K0.85×
Fig. 06

Affinity by region

Affinity by region — Bedding, Germany
0.85×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedding audience
#·InterestCategoryAffinity×
01BlanketHome & Garden16.22×
02Bed sheetHome & Garden15.58×
03Bett1Home & Garden15.45×
04MattressHome & Garden15.28×
05Kitchen gardenHome & Garden11.32×
06PillowHome & Garden10.36×
07Floral designHome & Garden6.65×
08Window blindHome & Garden5.50×
09Scandinavian designHome & Garden4.60×
10Bedroom furnitureHome & Garden4.53×
11PandoraFashion & Accessoires4.43×
12KitchenHome & Garden3.93×
13Danish designHome & Garden3.87×
14KitchenwareHome & Garden3.67×
15VacationsTravel & Leisure2.77×
16NatureHome & Garden2.73×
17FamilyKids & Family2.35×
18IKEAHome & Garden2.34×
19TK MaxxShopping2.07×
20GermanyTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedding audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.48×
Quality AwarenessPREMIUM2.45×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedding audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.96×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedding have in Germany?

Bedding has an estimated audience of 4,120,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bedding fans?

73.5% of Bedding fans are female, 26.5% are male, with an average age of 43.6 years.

03

Which brands do Bedding fans like most?

Bedding fans show strongest brand affinity for Mattress (15.28×), Blanket (16.22×), and Bed sheet (15.58×) over the country average.

04

Where do Bedding fans live in Germany?

Bedding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bedding fans also like?

Beyond Bedding itself, the audience over-indexes on Blanket (16.22×), Bed sheet (15.58×), Pillow (10.36×), and Bett1 (15.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bedding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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