Rascasse Audience Intelligence

Bedding Audience in United States

A data profile of the people who buy, follow and care about Bedding in United States — modelled from more than twelve digital signal sources. Bedding has an estimated audience of 27,261,392 people in United States.

#738among Topic in United States#79in Home & Garden

The average Bedding fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Blanket, Bed frame, Kitchenware, with strongest over-indexing on Blanket (6.18× the country average).

Demographically, the Bedding audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bedding fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Blanket.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedding profile in United States.

Audience size
27.3M
in United States
Gender
70.4%♀
29.6% male
Age
44.9
average years
Country rank
#1076
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedding fans

70.4% are female, 29.6% are male, average age 44.9.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Bedding audience in United States
MetricValue
Female70.4%
Male29.6%
Average age44.9
Estimated audience size27,261,392
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Bedding audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Bedding audience comes from United States.

Worldwide audience distribution share by country for Bedding
CountryShare
United States19.5%
Japan5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedding audience in United States is strongest.

Fig. 05

Top regions by affinity

Bedding fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.31×
02Alabama~500K1.23×
03North Dakota~70K1.22×
04Utah~300K1.21×
05Maine~100K1.20×
06Montana~90K1.19×
07Idaho~200K1.15×
08Iowa~300K1.14×
09Washington~600K1.12×
10Tennessee~600K1.11×
11Mississippi~200K1.10×
12Kansas~200K1.10×
13South Dakota~70K1.10×
14Oklahoma~300K1.09×
15Nebraska~100K1.09×
16Louisiana~400K1.08×
17Vermont~50K1.08×
18Oregon~300K1.07×
19Colorado~500K1.06×
20Alaska~60K1.06×
21Kentucky~400K1.05×
22California~3M1.04×
23Minnesota~400K1.04×
24New York~1.5M1.03×
25Arizona~600K1.02×
26South Carolina~400K1.02×
27New Hampshire~100K1.02×
28Massachusetts~500K1.01×
29Texas~2.5M0.99×
30Connecticut~300K0.98×
31West Virginia~100K0.95×
32Washington, District of Columbia~80K0.95×
33North Carolina~800K0.94×
34Wisconsin~400K0.94×
35Missouri~400K0.93×
36Illinois~800K0.92×
37Georgia~800K0.91×
38Indiana~400K0.88×
39Rhode Island~80K0.88×
40New Jersey~600K0.87×
41Michigan~600K0.85×
42Virginia~600K0.84×
43New Mexico~100K0.83×
44Pennsylvania~700K0.82×
45Ohio~700K0.82×
46Florida~1.5M0.81×
47Delaware~60K0.79×
48Nevada~200K0.75×
49Maryland~300K0.71×
50Hawaii~80K0.70×
Fig. 06

Affinity by region

Affinity by region — Bedding, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedding audience
#·InterestCategoryAffinity×
01BlanketHome & Garden6.18×
02Bed frameHome & Garden4.34×
03FutonHome & Garden4.22×
04KitchenwareHome & Garden2.88×
05Modern architectureArts & Culture2.63×
06Microwave ovenHome & Garden2.54×
07Discount storesShopping2.34×
08MattressHome & Garden2.30×
09IKEAHome & Garden2.00×
10Home AppliancesHome & Garden1.81×
11TrousersFashion & Accessoires1.75×
12Shopping mallsShopping1.74×
13ApartmentBusiness & Career1.69×
14HairstyleBeauty & Wellness1.64×
15LivestockPets & Animals1.60×
16HappinessHealth1.59×
17Hobby LobbyHome & Garden1.56×
18NatureHome & Garden1.53×
19FurnitureHome & Garden1.53×
20VacationsTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedding audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.51×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedding audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.86×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedding have in United States?

Bedding has an estimated audience of 27,261,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bedding fans?

70.4% of Bedding fans are female, 29.6% are male, with an average age of 44.9 years.

03

Which brands do Bedding fans like most?

Bedding fans show strongest brand affinity for Blanket (6.18×), Bed frame (4.34×), and Kitchenware (2.88×) over the country average.

04

Where do Bedding fans live in United States?

Bedding fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bedding fans also like?

Beyond Bedding itself, the audience over-indexes on Bed frame (4.34×), Kitchenware (2.88×), Happiness (1.59×), and Nature (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bedding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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