Bedding Audience in United States

Bedding has an estimated audience of 27,261,392 people in United States. 70.4% are female, 29.6% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Bedding fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bedding audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bedding fans

Demographic split for Bedding audience in United States
MetricValue
Female70.4%
Male29.6%
Average age44.9
Estimated audience size27,261,392

Audience persona

The typical Bedding fan in United States is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bedding in United States
RegionReachAffinity
California3,347,6281.12×
Texas2,433,4191.04×
New York1,653,1071.09×
Florida1,520,5110.82×
Illinois874,2070.96×
Georgia799,6630.95×
North Carolina792,2910.97×
Pennsylvania781,9360.85×
Ohio704,9470.84×
Washington655,7751.2×
New Jersey641,0570.92×
Michigan629,5900.88×
Tennessee621,1041.14×
Virginia583,0440.88×
Arizona571,4171.03×
Massachusetts568,8851.06×
Colorado474,3371.1×
Alabama466,3951.22×
Indiana460,6810.93×
South Carolina419,7471.02×
Missouri412,8150.94×
Minnesota410,2791.05×
Wisconsin389,6210.95×
Louisiana371,2141.06×
Kentucky352,7001.03×
Oregon334,5751.07×
Oklahoma333,6561.1×
Maryland327,4570.7×
Utah297,8841.22×
Arkansas290,0281.29×
Connecticut272,5971×
Iowa254,6731.13×
Kansas239,3761.11×
Mississippi231,9851.03×
Nevada195,6630.74×
Idaho151,1741.11×
Nebraska146,0041.07×
Maine116,1551.19×
West Virginia113,1520.89×
New Hampshire109,3791.02×
New Mexico108,2550.79×
Montana87,8571.16×
Washington, District of Columbia77,0380.94×
Rhode Island74,1250.85×
Hawaii73,3340.63×
North Dakota65,7341.17×
South Dakota64,3881.02×
Alaska57,9700.99×
Delaware54,9660.73×
Vermont51,2071.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bedding audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.86×Cars & Mobility
Income tax13.19×Business & Career
MSN3.37×News
Honda HR-V19.29×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.6×Home & Garden
Pre-school playgroup20.76×Kids & Family
Staples (Canada)3.02×Business & Career
Aldi2.13×Shopping
Great Clips3.19×Beauty & Wellness
Mattress2.55×Home & Garden
Bed frame4.02×Home & Garden
Jack Black5.93×Movies & TV
Home Appliances2.03×Home & Garden
Jeep Grand Cherokee5.36×Cars & Mobility
Kitchenware2.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bedding audience
TraitClusterScore
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.35
IndulgenceJOY1.32
Design AffinityPREMIUM1.31
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Bedding
CountryShare
United States19.5%
Japan5.4%
United Kingdom5.2%

See Bedding audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bedding have in United States?

Bedding has an estimated audience of 27,261,392 people in United States, concentrated in California and Texas.

What is the gender split and age of Bedding fans?

70.4% of Bedding fans are female, 29.6% are male, with an average age of 44.9 years.

Which brands do Bedding fans like most?

Bedding fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bedding fans live in United States?

Bedding fans in United States are most concentrated in California (reach 3,347,628), Texas (reach 2,433,419), and New York (reach 1,653,107). These three regions account for the largest share of the active audience.

What other brands do Bedding fans also like?

Beyond Bedding itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (27.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.