Rascasse Audience Intelligence

Mattress Audience in United States

A data profile of the people who buy, follow and care about Mattress in United States — modelled from more than twelve digital signal sources. Mattress has an estimated audience of 37,524,302 people in United States.

#453among Topic in United States#42in Home & Garden

The average Mattress fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sleep, Bedding, Bed frame, with strongest over-indexing on Sleep (1.76× the country average).

Demographically, the Mattress audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mattress fan in United States is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sleep.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress profile in United States.

Audience size
37.5M
in United States
Gender
62.8%♀
37.2% male
Age
40.6
average years
Country rank
#636
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mattress fans

62.8% are female, 37.2% are male, average age 40.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Mattress audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.6
Estimated audience size37,524,302
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mattress audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Mattress audience comes from United States.

Worldwide audience distribution share by country for Mattress
CountryShare
United States20.6%
Japan7.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress audience in United States is strongest.

Fig. 05

Top regions by affinity

Mattress fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~800K1.12×
02Texas~3.5M1.10×
03Alabama~600K1.10×
04Illinois~1.5M1.09×
05Louisiana~500K1.09×
06Oklahoma~500K1.09×
07Arkansas~300K1.09×
08Kentucky~500K1.08×
09Ohio~1M1.07×
10Michigan~1M1.07×
11Mississippi~300K1.07×
12Kansas~300K1.07×
13North Dakota~80K1.07×
14New York~2M1.06×
15Tennessee~800K1.06×
16California~4.5M1.05×
17Georgia~1M1.05×
18Oregon~500K1.05×
19New Mexico~200K1.05×
20Arizona~800K1.04×
21Missouri~600K1.04×
22South Carolina~600K1.04×
23North Carolina~1M1.03×
24Florida~2.5M1.02×
25Pennsylvania~1.5M1.02×
26New Jersey~1M1.02×
27Massachusetts~800K1.02×
28Nevada~400K1.02×
29Idaho~200K1.02×
30Virginia~900K1.01×
31Colorado~600K1.01×
32Washington~800K1.00×
33Wisconsin~600K1.00×
34Connecticut~400K1.00×
35Utah~300K1.00×
36West Virginia~200K1.00×
37New Hampshire~100K1.00×
38Maryland~600K0.99×
39Minnesota~500K0.99×
40Iowa~300K0.95×
41Montana~100K0.92×
42Delaware~100K0.92×
43Maine~100K0.91×
44Rhode Island~100K0.90×
45South Dakota~80K0.88×
46Vermont~60K0.88×
47Nebraska~200K0.85×
48Alaska~60K0.80×
49Hawaii~100K0.75×
50Washington, District of Columbia~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Mattress, United States
0.74×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress audience
#·InterestCategoryAffinity×
01Bed frameHome & Garden2.69×
02Sofa bedHome & Garden2.62×
03Mattress FirmHome & Garden2.54×
04Memory foamHome & Garden2.49×
05FutonHome & Garden2.42×
06Bed sheetHome & Garden2.42×
07BeddingHome & Garden2.30×
08Bedroom furnitureHome & Garden2.22×
09PillowHome & Garden2.14×
10Ashley Furniture HomeStoresHome & Garden1.86×
11Dining roomHome & Garden1.82×
12SleepHealth1.76×
13BedroomHome & Garden1.69×
14Garden furnitureHome & Garden1.64×
15CottonFashion & Accessoires1.62×
16ChairHome & Garden1.53×
17Frying panHome & Garden1.53×
18QVCMovies & TV1.53×
19CouchHome & Garden1.52×
20CarpetHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.26×
CreativityOPEN1.23×
Price SensitivityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
MindfulnessBALANCE0.94×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mattress have in United States?

Mattress has an estimated audience of 37,524,302 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mattress fans?

62.8% of Mattress fans are female, 37.2% are male, with an average age of 40.6 years.

03

Which brands do Mattress fans like most?

Mattress fans show strongest brand affinity for Sleep (1.76×), Bedding (2.3×), and Bed frame (2.69×) over the country average.

04

Where do Mattress fans live in United States?

Mattress fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mattress fans also like?

Beyond Mattress itself, the audience over-indexes on Bedding (2.3×), Bed frame (2.69×), Cotton (1.62×), and Chair (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mattress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →