Mattress Audience in United States

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Mattress has an estimated audience of 37,524,302 people in United States. 62.8% are female, 37.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Sleep, Bedding, Bed frame, Cotton, Chair.

The average Mattress fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sleep, Bedding, Bed frame, with strongest over-indexing on Sleep (1.76× the country average). Demographically, the Mattress audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mattress fans

Demographic split for Mattress audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.6
Estimated audience size37,524,302

Audience persona

The typical Mattress fan in United States is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Sleep.

Top regions in United States

Top regions ranked by reach for Mattress in United States
RegionReachAffinity
California4,567,4191.11×
Texas3,782,4941.17×
Florida2,629,0191.03×
New York2,378,6501.13×
Illinois1,411,9211.13×
Pennsylvania1,313,1731.04×
Georgia1,269,5441.1×
Ohio1,253,0421.08×
North Carolina1,218,6291.08×
Michigan1,073,0761.09×
New Jersey1,011,0281.06×
Virginia950,4921.04×
Tennessee817,7181.09×
Indiana791,0261.15×
Washington790,9221.05×
Arizona772,0741.01×
Massachusetts762,4041.03×
Maryland642,6221×
Missouri635,0421.05×
Colorado614,1291.04×
South Carolina601,7781.07×
Alabama581,6361.11×
Wisconsin563,1091×
Louisiana537,8951.11×
Minnesota528,6970.98×
Kentucky515,3271.1×
Oklahoma466,3231.12×
Oregon458,2261.07×
Nevada384,5391.06×
Connecticut376,6351×
Utah336,0891×
Mississippi333,1901.08×
Arkansas331,3591.07×
Kansas315,6311.07×
Iowa295,5270.96×
New Mexico194,4011.03×
Idaho174,2500.93×
West Virginia168,9810.97×
Nebraska152,2470.81×
New Hampshire141,5540.96×
Hawaii119,2530.74×
Maine118,6900.88×
Rhode Island105,3160.88×
Delaware88,6960.86×
Montana86,5670.83×
Washington, District of Columbia85,4850.76×
North Dakota75,3470.98×
South Dakota69,3230.8×
Alaska58,4580.73×
Vermont54,0700.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress audience
BrandAffinityCategory
Sleep1.76×Health
Bedding2.3×Home & Garden
Bed frame2.69×Home & Garden
Cotton1.62×Fashion & Accessoires
Chair1.53×Home & Garden
Bedroom1.69×Home & Garden
Pillow2.14×Home & Garden
Bedroom furniture2.22×Home & Garden
Ashley Furniture HomeStores1.86×Home & Garden
Carpet1.5×Home & Garden
Futon2.42×Home & Garden
Couch1.52×Home & Garden
Mattress Firm2.54×Home & Garden
Memory foam2.49×Home & Garden
Dining room1.82×Home & Garden
Frying pan1.53×Home & Garden
QVC1.53×Movies & TV
Bed sheet2.42×Home & Garden
Garden furniture1.64×Home & Garden
Sofa bed2.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress audience
TraitClusterScore
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.14
IndulgenceJOY1.11
Quality AwarenessPREMIUM1.11
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Mattress
CountryShare
United States20.6%
Japan7.8%
United Kingdom4.5%

See Mattress audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress have in United States?

Mattress has an estimated audience of 37,524,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Mattress fans?

62.8% of Mattress fans are female, 37.2% are male, with an average age of 40.6 years.

Which brands do Mattress fans like most?

Mattress fans show strongest brand affinity for Sleep (1.76×), Bedding (2.3×), and Bed frame (2.69×) over the country average.

Where do Mattress fans live in United States?

Mattress fans in United States are most concentrated in California (reach 4,567,419), Texas (reach 3,782,494), and Florida (reach 2,629,019). These three regions account for the largest share of the active audience.

What other brands do Mattress fans also like?

Beyond Mattress itself, the audience over-indexes on Bedding (2.3×), Bed frame (2.69×), Cotton (1.62×), and Chair (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.