Bed sheet Audience in United States

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Bed sheet has an estimated audience of 7,369,026 people in United States. 66.3% are female, 33.7% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Bedding, Pillow, Sleep, Bed, The Gilded Age.

The average Bed sheet fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bedding, Pillow, Sleep, with strongest over-indexing on Bedding (3.39× the country average). Demographically, the Bed sheet audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bed sheet fans

Demographic split for Bed sheet audience in United States
MetricValue
Female66.3%
Male33.7%
Average age37.5
Estimated audience size7,369,026

Audience persona

The typical Bed sheet fan in United States is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Bedding.

Top regions in United States

Top regions ranked by reach for Bed sheet in United States
RegionReachAffinity
California942,8061.16×
Texas797,2531.26×
New York525,4951.28×
Florida517,7371.04×
Illinois277,1291.13×
Georgia257,2251.13×
Pennsylvania252,8211.02×
Ohio232,6091.02×
North Carolina223,3551.01×
New Jersey215,3241.15×
Michigan199,0881.03×
Virginia185,2481.03×
Massachusetts161,0681.11×
Arizona157,0531.04×
Washington154,0311.04×
Tennessee142,6600.97×
Indiana138,0031.03×
Missouri121,3491.02×
Maryland115,9260.91×
Minnesota115,9031.1×
Louisiana115,1011.21×
Colorado113,9470.98×
South Carolina112,0071.01×
Alabama110,9001.08×
Wisconsin107,4860.97×
Kentucky95,1531.03×
Oklahoma80,1100.98×
Oregon79,9650.95×
Connecticut77,0331.04×
Nevada69,0000.97×
Mississippi67,9821.12×
Arkansas66,1111.09×
Utah64,4730.98×
Kansas62,8061.08×
Iowa61,9271.02×
Nebraska39,2311.06×
New Mexico36,4680.99×
Idaho33,7040.91×
West Virginia31,1240.91×
New Hampshire24,5630.85×
Rhode Island23,2210.99×
Maine21,5180.82×
Hawaii20,5640.65×
Montana17,7240.87×
Washington, District of Columbia17,4270.79×
Delaware17,2330.85×
South Dakota16,7430.98×
North Dakota15,8841.05×
Alaska11,2260.71×
Vermont9,8790.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed sheet audience
BrandAffinityCategory
Bedding3.39×Home & Garden
Pillow3.94×Home & Garden
Sleep2.03×Health
Bed2.17×Home & Garden
The Gilded Age1.99×Movies & TV
Nordstrom rack1.69×Fashion & Accessoires
Mattress1.75×Home & Garden
Mattress protector5.71×Home & Garden
Staples (Canada)1.66×Business & Career
Cotton1.63×Fashion & Accessoires
Blanket2.84×Home & Garden
J. C. Penney1.59×Shopping
Skirt1.66×Fashion & Accessoires
Cookbook1.72×Food & Beverages
Williams-Sonoma1.97×Home & Garden
Pottery Barn1.68×Home & Garden
HomeGoods1.76×Home & Garden
Chair1.6×Home & Garden
QVC2.17×Movies & TV
Metabolism1.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed sheet audience
TraitClusterScore
Price SensitivityPREMIUM1.58
Design AffinityPREMIUM1.51
Quality AwarenessPREMIUM1.39
CreativityOPEN1.37
IndulgenceJOY1.37
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Bed sheet
CountryShare
United States10.5%
Brazil4.5%
South Korea3.8%

See Bed sheet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bed sheet have in United States?

Bed sheet has an estimated audience of 7,369,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed sheet fans?

66.3% of Bed sheet fans are female, 33.7% are male, with an average age of 37.5 years.

Which brands do Bed sheet fans like most?

Bed sheet fans show strongest brand affinity for Bedding (3.39×), Pillow (3.94×), and Sleep (2.03×) over the country average.

Where do Bed sheet fans live in United States?

Bed sheet fans in United States are most concentrated in California (reach 942,806), Texas (reach 797,253), and New York (reach 525,495). These three regions account for the largest share of the active audience.

What other brands do Bed sheet fans also like?

Beyond Bed sheet itself, the audience over-indexes on Pillow (3.94×), Sleep (2.03×), Bed (2.17×), and The Gilded Age (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed sheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.