Rascasse Audience Intelligence

Bed sheet Audience in United States

Name: Bed sheet — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bed sheet in United States — modelled from more than twelve digital signal sources. Bed sheet has an estimated audience of 7,369,026 people in United States.

#2918among Topic in United States #342in Home & Garden

The average Bed sheet fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bedding, Pillow, Sleep, with strongest over-indexing on Bedding (3.39× the country average).

Demographically, the Bed sheet audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed sheet fan in United States is more female, around 37.5 years old, with strong Creativity tendencies and a notable affinity for Bedding.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed sheet profile in United States.

Audience size

7.4M

in United States

Gender

66.3%♀

33.7% male

Age

37.5

average years

Country rank

#4806

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bed sheet fans

66.3% are female, 33.7% are male, average age 37.5.

Fig. 02

Gender split

66.3%

Female

33.7%

Male

Demographic split for Bed sheet audience in United States
Metric	Value
Female	66.3%
Male	33.7%
Average age	37.5
Estimated audience size	7,369,026

Fig. 03

Age distribution

Age distribution of the Bed sheet audience in United States
Age bracket	Share	%
16-19		24%
20-29		20%
30-39		19%
40-49		18%
50+		18%

Fig. 04

Worldwide distribution

10.5%

of the worldwide Bed sheet audience comes from United States.

Worldwide audience distribution share by country for Bed sheet
Country	Share
United States	10.5%
Brazil	4.5%
South Korea	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed sheet audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed sheet fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~800K	1.20×
02	Louisiana	~100K	1.19×
03	New York	~500K	1.18×
04	California	~900K	1.15×
05	Mississippi	~70K	1.14×
06	Kansas	~70K	1.13×
07	North Dakota	~20K	1.13×
08	New Jersey	~200K	1.11×
09	Illinois	~300K	1.10×
10	Minnesota	~100K	1.08×
11	Arkansas	~70K	1.08×
12	Nebraska	~40K	1.08×
13	Georgia	~200K	1.07×
14	Massachusetts	~200K	1.06×
15	Alabama	~100K	1.06×
16	South Dakota	~20K	1.06×
17	Arizona	~200K	1.04×
18	Iowa	~60K	1.04×
19	Connecticut	~80K	1.03×
20	Florida	~500K	1.02×
21	Rhode Island	~20K	1.02×
22	Kentucky	~90K	1.01×
23	New Mexico	~40K	1.01×
24	Pennsylvania	~200K	1.00×
25	Missouri	~100K	1.00×
26	Wisconsin	~100K	1.00×
27	Michigan	~200K	0.99×
28	Washington	~100K	0.99×
29	Indiana	~100K	0.99×
30	Utah	~70K	0.99×
31	West Virginia	~30K	0.99×
32	South Carolina	~100K	0.98×
33	Oklahoma	~80K	0.98×
34	Ohio	~200K	0.97×
35	Idaho	~40K	0.97×
36	Virginia	~200K	0.96×
37	Nevada	~70K	0.96×
38	North Carolina	~200K	0.95×
39	Colorado	~100K	0.95×
40	Tennessee	~100K	0.94×
41	Montana	~20K	0.94×
42	Delaware	~20K	0.92×
43	Maryland	~100K	0.91×
44	Oregon	~80K	0.91×
45	New Hampshire	~30K	0.90×
46	Vermont	~10K	0.88×
47	Maine	~20K	0.85×
48	Alaska	~10K	0.84×
49	Washington, District of Columbia	~20K	0.81×
50	Hawaii	~20K	0.71×

Affinity by region — Bed sheet, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed sheet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed sheet audience
#	Interest	Category	×
01	Mattress protector	Home & Garden	5.71×
02	Pillow	Home & Garden	3.94×
03	Bedding	Home & Garden	3.39×
04	Blanket	Home & Garden	2.84×
05	Bed	Home & Garden	2.17×
06	Sleep	Health	2.03×
07	The Gilded Age	Movies & TV	1.99×
08	Williams-Sonoma	Home & Garden	1.97×
09	Melania Trump	Politics & Society	1.83×
10	HomeGoods	Home & Garden	1.76×
11	Mattress	Home & Garden	1.75×
12	Cookbook	Food & Beverages	1.72×
13	Nordstrom rack	Fashion & Accessoires	1.69×
14	Pottery Barn	Home & Garden	1.68×
15	Mitch McConnell	Politics & Society	1.67×
16	Staples (Canada)	Business & Career	1.66×
17	Skirt	Fashion & Accessoires	1.66×
18	Cotton	Fashion & Accessoires	1.63×
19	Chair	Home & Garden	1.60×
20	J. C. Penney	Shopping	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed sheet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bed sheet audience · What stands out
Trait	Cluster	Score
Creativity	OPEN	1.34×
Price Sensitivity	PREMIUM	1.12×
Spirituality	BALANCE	1.11×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bed sheet audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.61×
Risk Appetite	THRILL	0.68×
Early Adopter Mentality	POWER	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bed sheet have in United States?

Bed sheet has an estimated audience of 7,369,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed sheet fans?

66.3% of Bed sheet fans are female, 33.7% are male, with an average age of 37.5 years.

Which brands do Bed sheet fans like most?

Bed sheet fans show strongest brand affinity for Bedding (3.39×), Pillow (3.94×), and Sleep (2.03×) over the country average.

Where do Bed sheet fans live in United States?

Bed sheet fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Bed sheet fans also like?

Beyond Bed sheet itself, the audience over-indexes on Pillow (3.94×), Sleep (2.03×), Bed (2.17×), and Mitch McConnell (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bed sheet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed sheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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