Rascasse Audience Intelligence

Chair Audience in United States

A data profile of the people who buy, follow and care about Chair in United States — modelled from more than twelve digital signal sources. Chair has an estimated audience of 34,558,050 people in United States.

#519among Topic in United States#50in Home & Garden

The average Chair fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Furniture, Apartment, Blanket, with strongest over-indexing on Furniture (1.55× the country average).

Demographically, the Chair audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chair fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chair profile in United States.

Audience size
34.6M
in United States
Gender
63.9%♀
36.1% male
Age
40.6
average years
Country rank
#736
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chair fans

63.9% are female, 36.1% are male, average age 40.6.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Chair audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.6
Estimated audience size34,558,050
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Chair audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Chair audience comes from United States.

Worldwide audience distribution share by country for Chair
CountryShare
United States16.8%
Japan7.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chair audience in United States is strongest.

Fig. 05

Top regions by affinity

Chair fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4M1.29×
02Indiana~800K1.21×
03California~4.5M1.20×
04Georgia~1.5M1.19×
05Arkansas~300K1.16×
06Pennsylvania~1.5M1.09×
07Oklahoma~400K1.09×
08Michigan~1M1.08×
09Arizona~800K1.08×
10New Jersey~900K1.07×
11Alabama~500K1.07×
12South Dakota~90K1.07×
13Illinois~1M1.06×
14Louisiana~500K1.06×
15Utah~300K1.05×
16Kansas~300K1.05×
17North Carolina~1M1.04×
18Virginia~900K1.04×
19Missouri~600K1.04×
20Mississippi~300K1.04×
21North Dakota~70K1.04×
22New York~2M1.03×
23Massachusetts~700K1.02×
24Kentucky~400K1.01×
25Iowa~300K1.01×
26Ohio~1M1.00×
27Washington~700K1.00×
28Tennessee~700K1.00×
29South Carolina~500K1.00×
30New Mexico~200K1.00×
31Hawaii~100K1.00×
32Florida~2.5M0.99×
33Nebraska~200K0.99×
34Minnesota~500K0.98×
35Maryland~600K0.97×
36Wisconsin~500K0.97×
37Connecticut~300K0.97×
38West Virginia~200K0.97×
39Oregon~400K0.96×
40Rhode Island~100K0.94×
41Delaware~90K0.94×
42Nevada~300K0.93×
43Colorado~500K0.92×
44New Hampshire~100K0.90×
45Idaho~200K0.89×
46Maine~100K0.85×
47Vermont~50K0.85×
48Montana~80K0.84×
49Alaska~60K0.81×
50Washington, District of Columbia~80K0.78×
Fig. 06

Affinity by region

Affinity by region — Chair, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chair audience
#·InterestCategoryAffinity×
01BlanketHome & Garden3.94×
02Garden furnitureHome & Garden3.36×
03Bed frameHome & Garden2.76×
04Modern architectureArts & Culture2.74×
05KitchenwareHome & Garden2.14×
06CabinetryHome & Garden2.07×
07CarpetHome & Garden2.02×
08Property finderHome & Garden1.98×
09Decorative artsArts & Culture1.89×
10Nordstrom rackFashion & Accessoires1.82×
11Real propertyHome & Garden1.81×
12Discount storesShopping1.78×
13ApartmentBusiness & Career1.77×
14IKEAHome & Garden1.74×
15TrousersFashion & Accessoires1.64×
16RenovationHome & Garden1.59×
17Black Friday (shopping)Shopping1.59×
18FurnitureHome & Garden1.55×
19HairstyleBeauty & Wellness1.51×
20Men's clothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.60×
DIY MentalityTHRILL1.56×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.85×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chair have in United States?

Chair has an estimated audience of 34,558,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chair fans?

63.9% of Chair fans are female, 36.1% are male, with an average age of 40.6 years.

03

Which brands do Chair fans like most?

Chair fans show strongest brand affinity for Furniture (1.55×), Apartment (1.77×), and Blanket (3.94×) over the country average.

04

Where do Chair fans live in United States?

Chair fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chair fans also like?

Beyond Chair itself, the audience over-indexes on Apartment (1.77×), Blanket (3.94×), Garden furniture (3.36×), and Modern architecture (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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