Chair Audience in United States

Chair has an estimated audience of 34,558,050 people in United States. 63.9% are female, 36.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Chair fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Chair audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chair fans

Demographic split for Chair audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.6
Estimated audience size34,558,050

Audience persona

The typical Chair fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Chair in United States
RegionReachAffinity
California4,917,1831.29×
Texas3,926,7511.32×
Florida2,465,0721.05×
New York2,212,0211.15×
Georgia1,320,7021.24×
Illinois1,292,3111.12×
Pennsylvania1,285,6051.1×
Ohio1,102,5891.04×
North Carolina1,101,5461.06×
Michigan998,7331.11×
New Jersey983,1841.12×
Virginia920,6581.09×
Arizona806,4001.14×
Indiana775,6471.23×
Washington757,2181.09×
Massachusetts746,5731.1×
Tennessee704,3901.02×
Maryland601,4561.01×
Missouri556,5021×
Alabama516,2271.07×
Colorado505,8310.93×
South Carolina504,9880.97×
Wisconsin484,8430.93×
Minnesota483,5740.98×
Louisiana471,9161.06×
Kentucky416,7430.96×
Oklahoma407,8131.06×
Oregon406,5521.03×
Connecticut338,5940.98×
Nevada319,5250.96×
Arkansas311,1131.09×
Utah306,6420.99×
Mississippi291,1251.02×
Iowa277,0500.97×
Kansas275,3291.01×
New Mexico172,6311×
Nebraska166,7670.96×
West Virginia149,5500.93×
Idaho148,2740.86×
Hawaii146,3050.98×
New Hampshire122,6410.9×
Maine106,5840.86×
Rhode Island102,4990.93×
Washington, District of Columbia85,1750.82×
Delaware79,2120.83×
Montana77,0070.8×
South Dakota66,8660.84×
North Dakota65,6300.92×
Alaska50,7820.69×
Vermont45,8010.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chair audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage30×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.21×News
Honda HR-V20.53×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Pre-school playgroup21.76×Kids & Family
Hobby Lobby2.36×Home & Garden
Staples (Canada)2.98×Business & Career
Jeep Grand Cherokee5.79×Cars & Mobility
Do it yourself (DIY)1.76×Home & Garden
Furniture1.72×Home & Garden
Great Clips3.12×Beauty & Wellness
Aldi1.91×Shopping
Jack Black5.66×Movies & TV
Payment card8.17×Fashion & Accessoires
Best Buy1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chair audience
TraitClusterScore
Design AffinityPREMIUM1.65
DIY MentalityTHRILL1.61
Price SensitivityPREMIUM1.34
CreativityOPEN1.26
ExtroversionTHRILL1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Chair
CountryShare
United States16.8%
Japan7.3%
United Kingdom5.2%

See Chair audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chair have in United States?

Chair has an estimated audience of 34,558,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Chair fans?

63.9% of Chair fans are female, 36.1% are male, with an average age of 40.6 years.

Which brands do Chair fans like most?

Chair fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (30×) over the country average.

Where do Chair fans live in United States?

Chair fans in United States are most concentrated in California (reach 4,917,183), Texas (reach 3,926,751), and Florida (reach 2,465,072). These three regions account for the largest share of the active audience.

What other brands do Chair fans also like?

Beyond Chair itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (30×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.