Chair Audience in United Kingdom
Chair has an estimated audience of 10,725,287 people in United Kingdom. 70.5% are female, 29.5% are male, average age 44.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Furniture, Garden furniture, IKEA, Weddings, Blanket.
The average Chair fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Furniture, Garden furniture, IKEA, with strongest over-indexing on Furniture (1.69× the country average). Demographically, the Chair audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Chair fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 44.9 |
| Estimated audience size | 10,725,287 |
Audience persona
The typical Chair fan in United Kingdom is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Furniture.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,043,966 | 0.99× |
| South East | 1,341,633 | 0.93× |
| Yorkshire and the Humber | 1,263,720 | 1.47× |
| Scotland | 941,901 | 0.98× |
| East of England | 844,442 | 0.86× |
| South West | 726,025 | 0.82× |
| West Midlands | 681,179 | 1.48× |
| East Midlands | 679,666 | 0.9× |
| Wales | 663,458 | 1.08× |
| North West | 548,985 | 0.48× |
| North East | 440,642 | 1.06× |
| Northern Ireland | 313,061 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Furniture | 1.69× | Home & Garden |
| Garden furniture | 2.76× | Home & Garden |
| IKEA | 1.85× | Home & Garden |
| Weddings | 1.78× | Kids & Family |
| Blanket | 3.91× | Home & Garden |
| Home Appliances | 1.94× | Home & Garden |
| Renovation | 1.86× | Home & Garden |
| Kitchenware | 2.44× | Home & Garden |
| Expensive Taste | 2.42× | Business & Career |
| B&Q | 1.72× | Shopping |
| 1.73× | Internet & Social Media | |
| Refrigerator | 2.09× | Home & Garden |
| Purchase discount | 3.35× | Shopping |
| TK Maxx | 1.77× | Shopping |
| Home Bargains | 1.54× | Shopping |
| Children's clothing | 2.01× | Fashion & Accessoires |
| La Roche-Posay | 4.43× | Beauty & Wellness |
| Real property | 2.23× | Home & Garden |
| TripAdvisor | 1.57× | Travel & Leisure |
| Discount stores | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Convenience Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.3 |
| Creativity | OPEN | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
See Chair audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Chair have in United Kingdom?
Chair has an estimated audience of 10,725,287 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Chair fans?
70.5% of Chair fans are female, 29.5% are male, with an average age of 44.9 years.
Which brands do Chair fans like most?
Chair fans show strongest brand affinity for Furniture (1.69×), Garden furniture (2.76×), and IKEA (1.85×) over the country average.
Where do Chair fans live in United Kingdom?
Chair fans in United Kingdom are most concentrated in England (reach 8,043,966), South East (reach 1,341,633), and Yorkshire and the Humber (reach 1,263,720). These three regions account for the largest share of the active audience.
What other brands do Chair fans also like?
Beyond Chair itself, the audience over-indexes on Garden furniture (2.76×), IKEA (1.85×), Weddings (1.78×), and Blanket (3.91×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.