Chair Audience in Canada
Chair has an estimated audience of 4,572,712 people in Canada. 61.6% are female, 38.4% are male, average age 41.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: IKEA, Home Appliances, Hardware store, Garden furniture, Renovation.
The average Chair fan in Canada is 41.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include IKEA, Home Appliances, Hardware store, with strongest over-indexing on IKEA (2.01× the country average). Demographically, the Chair audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Chair fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.3 |
| Estimated audience size | 4,572,712 |
Audience persona
The typical Chair fan in Canada is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,721,253 | 1.42× |
| British Columbia | 834,920 | 1.22× |
| Quebec | 764,369 | 0.7× |
| Alberta | 634,163 | 1.12× |
| Manitoba | 194,731 | 1.14× |
| Saskatchewan | 148,754 | 1.03× |
| Nova Scotia | 130,824 | 0.96× |
| New Brunswick | 107,320 | 1.02× |
| Newfoundland and Labrador | 52,151 | 0.75× |
| Prince Edward Island | 17,334 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 2.01× | Home & Garden |
| Home Appliances | 1.81× | Home & Garden |
| Hardware store | 1.93× | Home & Garden |
| Garden furniture | 2.97× | Home & Garden |
| Renovation | 1.52× | Home & Garden |
| Staples (Canada) | 1.57× | Business & Career |
| Real property | 1.68× | Home & Garden |
| Kitchenware | 2.29× | Home & Garden |
| HomeSense | 1.79× | Home & Garden |
| Blanket | 2.9× | Home & Garden |
| Innovation | 1.69× | Business & Career |
| Department store | 1.74× | Shopping |
| Microwave oven | 2.14× | Home & Garden |
| Cabinetry | 1.71× | Home & Garden |
| Luxury real estate | 1.73× | Business & Career |
| Hypermarket | 2.2× | Shopping |
| Mattress | 1.5× | Home & Garden |
| Pharmacy | 1.53× | Business & Career |
| Refrigerator | 1.57× | Home & Garden |
| Ugg boots | 1.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.0 |
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.51 |
| Convenience Orientation | PREMIUM | 1.45 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
See Chair audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Chair have in Canada?
Chair has an estimated audience of 4,572,712 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Chair fans?
61.6% of Chair fans are female, 38.4% are male, with an average age of 41.3 years.
Which brands do Chair fans like most?
Chair fans show strongest brand affinity for IKEA (2.01×), Home Appliances (1.81×), and Hardware store (1.93×) over the country average.
Where do Chair fans live in Canada?
Chair fans in Canada are most concentrated in Ontario (reach 2,721,253), British Columbia (reach 834,920), and Quebec (reach 764,369). These three regions account for the largest share of the active audience.
What other brands do Chair fans also like?
Beyond Chair itself, the audience over-indexes on Home Appliances (1.81×), Hardware store (1.93×), Garden furniture (2.97×), and Renovation (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.