A data profile of the people who buy, follow and care about Chair in Canada — modelled from more than twelve digital signal sources. Chair has an estimated audience of 4,572,712 people in Canada.
The average Chair fan in Canada is 41.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include IKEA, Home Appliances, Hardware store, with strongest over-indexing on IKEA (2.01× the country average).
Demographically, the Chair audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Chair fan in Canada is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Chair profile in Canada.
61.6% are female, 38.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.3 |
| Estimated audience size | 4,572,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Chair audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
Where the Chair audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.42× | |
| 02 | British Columbia | ~800K | 1.22× | |
| 03 | Manitoba | ~200K | 1.14× | |
| 04 | Alberta | ~600K | 1.12× | |
| 05 | Saskatchewan | ~100K | 1.03× | |
| 06 | New Brunswick | ~100K | 1.02× | |
| 07 | Nova Scotia | ~100K | 0.96× | |
| 08 | Prince Edward Island | ~20K | 0.77× | |
| 09 | Newfoundland and Labrador | ~50K | 0.75× | |
| 10 | Quebec | ~800K | 0.70× |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.97× | ||
| 02 | Blanket | Home & Garden | 2.90× | ||
| 03 | Mineral water | Food & Beverages | 2.71× | ||
| 04 | Kitchenware | Home & Garden | 2.29× | ||
| 05 | Hypermarket | Shopping | 2.20× | ||
| 06 | Microwave oven | Home & Garden | 2.14× | ||
| 07 | IKEA | Home & Garden | 2.01× | ||
| 08 | Hardware store | Home & Garden | 1.93× | ||
| 09 | Home Appliances | Home & Garden | 1.81× | ||
| 10 | HomeSense | Home & Garden | 1.79× | ||
| 11 | Department store | Shopping | 1.74× | ||
| 12 | Luxury real estate | Business & Career | 1.73× | ||
| 13 | Cabinetry | Home & Garden | 1.71× | ||
| 14 | Innovation | Business & Career | 1.69× | ||
| 15 | Real property | Home & Garden | 1.68× | ||
| 16 | Staples (Canada) | Business & Career | 1.57× | ||
| 17 | Refrigerator | Home & Garden | 1.57× | ||
| 18 | Pharmacy | Business & Career | 1.53× | ||
| 19 | Renovation | Home & Garden | 1.52× | ||
| 20 | Mattress | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.00× | |
| Indulgence | JOY | 1.55× | |
| DIY Mentality | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Pet Ownership | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.93× |
Chair has an estimated audience of 4,572,712 people in Canada, concentrated in Ontario and British Columbia.
61.6% of Chair fans are female, 38.4% are male, with an average age of 41.3 years.
Chair fans show strongest brand affinity for IKEA (2.01×), Home Appliances (1.81×), and Hardware store (1.93×) over the country average.
Chair fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Chair itself, the audience over-indexes on Home Appliances (1.81×), Hardware store (1.93×), Garden furniture (2.97×), and Renovation (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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