HomeSense Audience in Canada
HomeSense has an estimated audience of 4,700,329 people in Canada. 75.3% are female, 24.7% are male, average age 42.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: London Drugs, Giant Tiger, Dollarama, Marshalls, The Brick.
The average HomeSense fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include London Drugs, Giant Tiger, Dollarama, with strongest over-indexing on London Drugs (3.59× the country average). Demographically, the HomeSense audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of HomeSense fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.2 |
| Estimated audience size | 4,700,329 |
Audience persona
The typical HomeSense fan in Canada is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for London Drugs.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,525,246 | 1.93× |
| Quebec | 982,508 | 0.87× |
| British Columbia | 896,384 | 1.27× |
| Alberta | 884,593 | 1.52× |
| Saskatchewan | 139,726 | 0.94× |
| Manitoba | 137,507 | 0.78× |
| Nova Scotia | 116,046 | 0.83× |
| New Brunswick | 86,814 | 0.8× |
| Newfoundland and Labrador | 22,226 | 0.31× |
| Prince Edward Island | 19,361 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| London Drugs | 3.59× | Shopping |
| Giant Tiger | 3.4× | Shopping |
| Dollarama | 2.96× | Shopping |
| Marshalls | 4.01× | Fashion & Accessoires |
| The Brick | 3.13× | Shopping |
| IKEA | 2.06× | Home & Garden |
| Old Navy | 2.09× | Fashion & Accessoires |
| Save-On-Foods | 2.09× | Food & Beverages |
| Home Hardware | 1.91× | Home & Garden |
| Best Buy | 1.97× | Shopping |
| FreshCo | 2.72× | Shopping |
| Reitmans | 2.48× | Fashion & Accessoires |
| Costco | 1.79× | Shopping |
| Flipp | 4.94× | Shopping |
| Staples Inc. | 1.91× | Business & Career |
| Walmart | 1.6× | Shopping |
| Shoppers Drug Mart | 1.75× | Shopping |
| Staples (Canada) | 1.76× | Business & Career |
| Rona | 1.65× | Home & Garden |
| Countertop | 2.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Individualism | JOY | 1.91 |
| Need for Security | CONSERVATISM | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 45.3% |
| United States | 26.0% |
| United Kingdom | 23.9% |
See HomeSense audiences in other countries
More Home & Garden audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does HomeSense have in Canada?
HomeSense has an estimated audience of 4,700,329 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of HomeSense fans?
75.3% of HomeSense fans are female, 24.7% are male, with an average age of 42.2 years.
Which brands do HomeSense fans like most?
HomeSense fans show strongest brand affinity for London Drugs (3.59×), Giant Tiger (3.4×), and Dollarama (2.96×) over the country average.
Where do HomeSense fans live in Canada?
HomeSense fans in Canada are most concentrated in Ontario (reach 3,525,246), Quebec (reach 982,508), and British Columbia (reach 896,384). These three regions account for the largest share of the active audience.
What other brands do HomeSense fans also like?
Beyond HomeSense itself, the audience over-indexes on Giant Tiger (3.4×), Dollarama (2.96×), Marshalls (4.01×), and The Brick (3.13×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for HomeSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.