A data profile of the people who buy, follow and care about HomeSense in Canada — modelled from more than twelve digital signal sources. HomeSense has an estimated audience of 4,816,784 people in Canada.
The average HomeSense fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include London Drugs, Giant Tiger, Marshalls, with strongest over-indexing on London Drugs (3.59× the country average).
Demographically, the HomeSense audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical HomeSense fan in Canada is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for London Drugs.
The key figures that characterise the HomeSense profile in Canada.
75.3% are female, 24.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.2 |
| Estimated audience size | 4,816,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide HomeSense audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 45.8% |
| United States | 26.1% |
| United Kingdom | 23.3% |
Where the HomeSense audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.93× | |
| 02 | Alberta | ~900K | 1.52× | |
| 03 | British Columbia | ~900K | 1.27× | |
| 04 | Saskatchewan | ~100K | 0.94× | |
| 05 | Quebec | ~1M | 0.87× | |
| 06 | Prince Edward Island | ~20K | 0.84× | |
| 07 | Nova Scotia | ~100K | 0.83× | |
| 08 | New Brunswick | ~90K | 0.80× | |
| 09 | Manitoba | ~100K | 0.78× | |
| 10 | Newfoundland and Labrador | ~20K | 0.31× |
The strongest cross-interests of the HomeSense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flipp | Shopping | 4.94× | ||
| 02 | Marshalls | Fashion & Accessoires | 4.01× | ||
| 03 | London Drugs | Shopping | 3.59× | ||
| 04 | Giant Tiger | Shopping | 3.40× | ||
| 05 | The Brick | Shopping | 3.13× | ||
| 06 | Dollarama | Shopping | 2.96× | ||
| 07 | FreshCo | Shopping | 2.72× | ||
| 08 | Countertop | Home & Garden | 2.62× | ||
| 09 | Reitmans | Fashion & Accessoires | 2.48× | ||
| 10 | Old Navy | Fashion & Accessoires | 2.09× | ||
| 11 | Save-On-Foods | Food & Beverages | 2.09× | ||
| 12 | IKEA | Home & Garden | 2.06× | ||
| 13 | Best Buy | Shopping | 1.97× | ||
| 14 | Home Hardware | Home & Garden | 1.91× | ||
| 15 | Staples Inc. | Business & Career | 1.91× | ||
| 16 | Costco | Shopping | 1.79× | ||
| 17 | Staples (Canada) | Business & Career | 1.76× | ||
| 18 | Shoppers Drug Mart | Shopping | 1.75× | ||
| 19 | Rona | Home & Garden | 1.65× | ||
| 20 | Walmart | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Individualism | JOY | 1.91× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.94× |
HomeSense's target market in Canada covers an estimated 4,816,784 people, concentrated in Ontario and Quebec.
75.3% of the HomeSense audience are female, 24.7% are male, with an average age of 42.2 years.
HomeSense fans show strongest brand affinity for London Drugs (3.59×), Giant Tiger (3.4×), and Marshalls (4.01×) over the country average.
HomeSense fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond HomeSense itself, the audience over-indexes on Giant Tiger (3.4×), Marshalls (4.01×), Dollarama (2.96×), and The Brick (3.13×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for HomeSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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