A data profile of the people who buy, follow and care about Save-On-Foods in Canada — modelled from more than twelve digital signal sources. Save-On-Foods has an estimated audience of 6,496,267 people in Canada.
The average Save-On-Foods fan in Canada is 45.1 years old, more female, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Alberta, Manitoba.
Top brand affinities include London Drugs, FreshCo, Giant Tiger, with strongest over-indexing on London Drugs (5.2× the country average).
Demographically, the Save-On-Foods audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Save-On-Foods fan in Canada is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for London Drugs.
The key figures that characterise the Save-On-Foods profile in Canada.
64.7% are female, 35.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.1 |
| Estimated audience size | 6,496,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Save-On-Foods audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 92.2% |
| United States | 2.4% |
| China | 1.9% |
Where the Save-On-Foods audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~4.5M | 6.39× | |
| 02 | Alberta | ~2M | 2.39× | |
| 03 | Yukon | ~10K | 1.79× | |
| 04 | Saskatchewan | ~200K | 1.09× | |
| 05 | Manitoba | ~300K | 1.06× | |
| 06 | Nunavut | ~6K | 0.85× | |
| 07 | Prince Edward Island | ~20K | 0.67× | |
| 08 | Newfoundland and Labrador | ~50K | 0.50× | |
| 09 | Northwest Territories | ~3K | 0.42× | |
| 10 | New Brunswick | ~50K | 0.37× | |
| 11 | Nova Scotia | ~40K | 0.20× | |
| 12 | Quebec | ~100K | 0.07× | |
| 13 | Ontario | ~100K | 0.04× |
The strongest cross-interests of the Save-On-Foods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marley & Me (film) | Movies & TV | 15.30× | ||
| 02 | FoodLand | Shopping | 7.51× | ||
| 03 | London Drugs | Shopping | 5.20× | ||
| 04 | Flipp | Shopping | 5.08× | ||
| 05 | The Shoe Company | Shopping | 5.06× | ||
| 06 | FreshCo | Shopping | 4.89× | ||
| 07 | Times Square | Travel & Leisure | 4.80× | ||
| 08 | Giant Tiger | Shopping | 3.70× | ||
| 09 | The Brick | Shopping | 3.51× | ||
| 10 | Real Canadian Superstore | Shopping | 3.09× | ||
| 11 | Sobeys | Food & Beverages | 2.90× | ||
| 12 | Kijiji | Shopping | 2.49× | ||
| 13 | Cactus Club Cafe | Food & Beverages | 2.36× | ||
| 14 | Boston Pizza | Food & Beverages | 2.31× | ||
| 15 | Shoppers Drug Mart | Shopping | 1.86× | ||
| 16 | Edmonton Oilers | Sports | 1.83× | ||
| 17 | Air Canada | Travel & Leisure | 1.77× | ||
| 18 | WestJet | Travel & Leisure | 1.73× | ||
| 19 | Costco | Shopping | 1.72× | ||
| 20 | British Columbia | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Individualism | JOY | 1.48× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Spirituality | BALANCE | 0.99× | |
| Family Orientation | CONSERVATISM | 1.00× |
Save-On-Foods's target market in Canada covers an estimated 6,496,267 people, concentrated in British Columbia and Alberta.
64.7% of the Save-On-Foods audience are female, 35.3% are male, with an average age of 45.1 years.
Save-On-Foods fans show strongest brand affinity for London Drugs (5.2×), FreshCo (4.89×), and Giant Tiger (3.7×) over the country average.
Save-On-Foods fans in Canada are most concentrated in British Columbia (reach ~4.5M), Alberta (reach ~2M), and Manitoba (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Save-On-Foods itself, the audience over-indexes on FreshCo (4.89×), Giant Tiger (3.7×), Kijiji (2.49×), and The Brick (3.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Save-On-Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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