Save-On-Foods Audience in Canada
Save-On-Foods has an estimated audience of 6,496,267 people in Canada. 64.7% are female, 35.3% are male, average age 45.1. Top regions: British Columbia, Alberta, Manitoba. Top brand affinities: London Drugs, FreshCo, Giant Tiger, Kijiji, The Brick.
The average Save-On-Foods fan in Canada is 45.1 years old, more female, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Alberta, Manitoba. Top brand affinities include London Drugs, FreshCo, Giant Tiger, with strongest over-indexing on London Drugs (5.2× the country average). Demographically, the Save-On-Foods audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Save-On-Foods fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.1 |
| Estimated audience size | 6,496,267 |
Audience persona
The typical Save-On-Foods fan in Canada is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for London Drugs.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 4,500,000 | 6.39× |
| Alberta | 1,914,631 | 2.39× |
| Manitoba | 257,399 | 1.06× |
| Saskatchewan | 225,158 | 1.09× |
| Quebec | 103,907 | 0.07× |
| Ontario | 98,900 | 0.04× |
| New Brunswick | 54,963 | 0.37× |
| Newfoundland and Labrador | 49,774 | 0.5× |
| Nova Scotia | 39,071 | 0.2× |
| Prince Edward Island | 21,234 | 0.67× |
| Yukon | 13,763 | 1.79× |
| Nunavut | 5,538 | 0.85× |
| Northwest Territories | 3,214 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| London Drugs | 5.2× | Shopping |
| FreshCo | 4.89× | Shopping |
| Giant Tiger | 3.7× | Shopping |
| Kijiji | 2.49× | Shopping |
| The Brick | 3.51× | Shopping |
| Edmonton Oilers | 1.83× | Sports |
| The Shoe Company | 5.06× | Shopping |
| FoodLand | 7.51× | Shopping |
| Boston Pizza | 2.31× | Food & Beverages |
| Sobeys | 2.9× | Food & Beverages |
| Marley & Me (film) | 15.3× | Movies & TV |
| Real Canadian Superstore | 3.09× | Shopping |
| Flipp | 5.08× | Shopping |
| Shoppers Drug Mart | 1.86× | Shopping |
| Costco | 1.72× | Shopping |
| Air Canada | 1.77× | Travel & Leisure |
| WestJet | 1.73× | Travel & Leisure |
| British Columbia | 1.59× | Travel & Leisure |
| Times Square | 4.8× | Travel & Leisure |
| Google Flights | 2.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.59 |
| Individualism | JOY | 1.48 |
| Social Media Usage | JOY | 1.34 |
| Travelling | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.19 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 92.2% |
| United States | 2.4% |
| China | 1.9% |
See Save-On-Foods audiences in other countries
More Food & Beverages audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Save-On-Foods have in Canada?
Save-On-Foods has an estimated audience of 6,496,267 people in Canada, concentrated in British Columbia and Alberta.
What is the gender split and age of Save-On-Foods fans?
64.7% of Save-On-Foods fans are female, 35.3% are male, with an average age of 45.1 years.
Which brands do Save-On-Foods fans like most?
Save-On-Foods fans show strongest brand affinity for London Drugs (5.2×), FreshCo (4.89×), and Giant Tiger (3.7×) over the country average.
Where do Save-On-Foods fans live in Canada?
Save-On-Foods fans in Canada are most concentrated in British Columbia (reach 4,500,000), Alberta (reach 1,914,631), and Manitoba (reach 257,399). These three regions account for the largest share of the active audience.
What other brands do Save-On-Foods fans also like?
Beyond Save-On-Foods itself, the audience over-indexes on FreshCo (4.89×), Giant Tiger (3.7×), Kijiji (2.49×), and The Brick (3.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Save-On-Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.