Walmart Audience in Canada
Walmart has an estimated audience of 8,975,391 people in Canada. 58.0% are female, 42.0% are male, average age 43.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Old Navy, Aritzia, Shoppers Drug Mart, IKEA, H&M.
The average Walmart fan in Canada is 43.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Old Navy, Aritzia, Shoppers Drug Mart, with strongest over-indexing on Old Navy (2.0× the country average). Demographically, the Walmart audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Walmart fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.8 |
| Estimated audience size | 8,975,391 |
Audience persona
The typical Walmart fan in Canada is more female, around 43.8 years old, with strong Individualism tendencies and a notable affinity for Old Navy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,536,969 | 1.21× |
| Quebec | 2,595,800 | 1.21× |
| British Columbia | 1,162,295 | 0.87× |
| Alberta | 1,127,760 | 1.02× |
| Manitoba | 332,053 | 0.99× |
| Nova Scotia | 281,302 | 1.05× |
| Saskatchewan | 253,376 | 0.89× |
| New Brunswick | 220,340 | 1.06× |
| Newfoundland and Labrador | 128,301 | 0.94× |
| Prince Edward Island | 33,905 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Old Navy | 2.0× | Fashion & Accessoires |
| Aritzia | 2.05× | Fashion & Accessoires |
| Shoppers Drug Mart | 1.7× | Shopping |
| IKEA | 1.6× | Home & Garden |
| H&M | 1.79× | Shopping |
| Giant Tiger | 1.71× | Shopping |
| Gap Inc. | 1.92× | Shopping |
| Burger King | 1.52× | Food & Beverages |
| Reitmans | 1.73× | Fashion & Accessoires |
| Snapped | 3.15× | Movies & TV |
| Joe Fresh | 2.19× | Fashion & Accessoires |
| Dollar Tree | 1.82× | Shopping |
| Loblaw Companies | 1.8× | Shopping |
| Chipotle Mexican Grill | 2.02× | Food & Beverages |
| Zendaya | 2.54× | Movies & TV |
| Diaper bag | 1.78× | Kids & Family |
| Child care | 1.73× | Kids & Family |
| Millie Bobby Brown | 1.51× | Movies & TV |
| Facial | 1.53× | Beauty & Wellness |
| Hudson's Bay (retailer) | 1.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.52 |
| Patriotism | CONSERVATISM | 1.33 |
| Travelling | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.0% |
| Canada | 5.4% |
| Mexico | 5.4% |
See Walmart audiences in other countries
More Supermarket audiences in Canada
- Costco (7,882,883)
- Circle K (4,347,493)
- FreshCo (3,444,057)
- Real Canadian Superstore (2,967,342)
- Whole Foods Market (2,611,231)
Frequently asked questions
How many fans does Walmart have in Canada?
Walmart has an estimated audience of 8,975,391 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Walmart fans?
58.0% of Walmart fans are female, 42.0% are male, with an average age of 43.8 years.
Which brands do Walmart fans like most?
Walmart fans show strongest brand affinity for Old Navy (2.0×), Aritzia (2.05×), and Shoppers Drug Mart (1.7×) over the country average.
Where do Walmart fans live in Canada?
Walmart fans in Canada are most concentrated in Ontario (reach 4,536,969), Quebec (reach 2,595,800), and British Columbia (reach 1,162,295). These three regions account for the largest share of the active audience.
What other brands do Walmart fans also like?
Beyond Walmart itself, the audience over-indexes on Aritzia (2.05×), Shoppers Drug Mart (1.7×), IKEA (1.6×), and H&M (1.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Walmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.