A data profile of the people who buy, follow and care about JellyRoll in United States — modelled from more than twelve digital signal sources. JellyRoll has an estimated audience of 12,402,999 people in United States.
The average JellyRoll fan in United States is 36.4 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Britney Spears, Donald Trump, Alcoholic beverages, with strongest over-indexing on Britney Spears (5× the country average).
Demographically, the JellyRoll audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical JellyRoll fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Britney Spears.
The key figures that characterise the JellyRoll profile in United States.
36.0% are female, 64.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 36.4 |
| Estimated audience size | 12,402,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 32% | |
| 30-39 | 30% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide JellyRoll audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.8% |
| United Kingdom | 6.7% |
| Australia | 6.1% |
Where the JellyRoll audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~400K | 1.59× | |
| 02 | Kentucky | ~200K | 1.36× | |
| 03 | North Dakota | ~30K | 1.35× | |
| 04 | West Virginia | ~70K | 1.33× | |
| 05 | Arkansas | ~100K | 1.31× | |
| 06 | Indiana | ~300K | 1.23× | |
| 07 | Maine | ~50K | 1.23× | |
| 08 | Oklahoma | ~200K | 1.22× | |
| 09 | Ohio | ~400K | 1.20× | |
| 10 | Iowa | ~100K | 1.20× | |
| 11 | Montana | ~40K | 1.20× | |
| 12 | Alabama | ~200K | 1.19× | |
| 13 | Missouri | ~200K | 1.18× | |
| 14 | Mississippi | ~100K | 1.17× | |
| 15 | South Dakota | ~30K | 1.15× | |
| 16 | Wisconsin | ~200K | 1.14× | |
| 17 | Michigan | ~300K | 1.13× | |
| 18 | Nebraska | ~70K | 1.13× | |
| 19 | New Hampshire | ~50K | 1.12× | |
| 20 | South Carolina | ~200K | 1.10× | |
| 21 | Idaho | ~60K | 1.10× | |
| 22 | Kansas | ~100K | 1.09× | |
| 23 | Louisiana | ~200K | 1.04× | |
| 24 | North Carolina | ~400K | 1.01× | |
| 25 | Minnesota | ~200K | 1.01× | |
| 26 | New Mexico | ~60K | 1.01× | |
| 27 | Pennsylvania | ~400K | 0.97× | |
| 28 | Vermont | ~20K | 0.93× | |
| 29 | Utah | ~90K | 0.91× | |
| 30 | Georgia | ~300K | 0.90× | |
| 31 | Colorado | ~200K | 0.90× | |
| 32 | Oregon | ~100K | 0.89× | |
| 33 | Virginia | ~200K | 0.88× | |
| 34 | Arizona | ~200K | 0.87× | |
| 35 | Connecticut | ~100K | 0.87× | |
| 36 | Texas | ~900K | 0.86× | |
| 37 | Illinois | ~300K | 0.86× | |
| 38 | Washington | ~200K | 0.84× | |
| 39 | Florida | ~600K | 0.82× | |
| 40 | Nevada | ~90K | 0.79× | |
| 41 | Rhode Island | ~30K | 0.79× | |
| 42 | Alaska | ~20K | 0.79× | |
| 43 | Delaware | ~20K | 0.78× | |
| 44 | Massachusetts | ~200K | 0.75× | |
| 45 | Maryland | ~100K | 0.71× | |
| 46 | New York | ~400K | 0.67× | |
| 47 | New Jersey | ~200K | 0.66× | |
| 48 | California | ~800K | 0.64× | |
| 49 | Hawaii | ~30K | 0.56× | |
| 50 | Washington, District of Columbia | ~20K | 0.52× |
The strongest cross-interests of the JellyRoll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britney Spears | Music & Radio | 5.00× | ||
| 02 | Discount Tire | Shopping | 4.39× | ||
| 03 | Solar energy | Home & Garden | 3.34× | ||
| 04 | Horror movies | Movies & TV | 3.01× | ||
| 05 | Insurance | Business & Career | 2.45× | ||
| 06 | Donald Trump | Politics & Society | 2.44× | ||
| 07 | Banking | Business & Career | 2.44× | ||
| 08 | Grilling | Food & Beverages | 2.43× | ||
| 09 | Burger King | Food & Beverages | 2.36× | ||
| 10 | Alcoholic beverages | Food & Beverages | 2.29× | ||
| 11 | Documentary movies | Movies & TV | 2.29× | ||
| 12 | Walmart | Shopping | 2.25× | ||
| 13 | Country music | Music & Radio | 2.24× | ||
| 14 | X | Internet & Social Media | 2.10× | ||
| 15 | Smartphones | Technology & Electronics | 2.08× | ||
| 16 | EBay | Shopping | 2.08× | ||
| 17 | Cooking | Food & Beverages | 2.04× | ||
| 18 | Recipes | Food & Beverages | 2.04× | ||
| 19 | Home improvement | Home & Garden | 1.88× | ||
| 20 | Medicine | Business & Career | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.45× | |
| Tradition | CONSERVATISM | 2.13× | |
| Extroversion | THRILL | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.28× | |
| Luxury Orientation | PREMIUM | 0.32× | |
| Quality Awareness | PREMIUM | 0.36× |
JellyRoll has an estimated audience of 12,402,999 people in United States, concentrated in Texas and California.
36.0% of JellyRoll fans are female, 64.0% are male, with an average age of 36.4 years.
JellyRoll fans show strongest brand affinity for Britney Spears (5×), Donald Trump (2.44×), and Alcoholic beverages (2.29×) over the country average.
JellyRoll fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond JellyRoll itself, the audience over-indexes on Donald Trump (2.44×), Alcoholic beverages (2.29×), Cooking (2.04×), and Horror movies (3.01×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for JellyRoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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