British Columbia Audience in Canada
British Columbia has an estimated audience of 7,570,082 people in Canada. 52.0% are female, 48.0% are male, average age 42.2. Top regions: British Columbia, Ontario, Alberta. Top brand affinities: WestJet, Save-On-Foods, London Drugs, CheapOair, Bored Panda.
The average British Columbia fan in Canada is 42.2 years old, balanced, and lives primarily in British Columbia. The audience is concentrated in British Columbia, Ontario, Alberta. Top brand affinities include WestJet, Save-On-Foods, London Drugs, with strongest over-indexing on WestJet (1.57× the country average). Demographically, the British Columbia audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of British Columbia fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.2 |
| Estimated audience size | 7,570,082 |
Audience persona
The typical British Columbia fan in Canada is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| British Columbia | 4,290,683 | 3.79× |
| Ontario | 2,961,884 | 0.93× |
| Alberta | 967,102 | 1.03× |
| Quebec | 766,917 | 0.42× |
| Manitoba | 223,637 | 0.79× |
| Saskatchewan | 188,281 | 0.79× |
| Nova Scotia | 153,655 | 0.68× |
| New Brunswick | 114,709 | 0.66× |
| Newfoundland and Labrador | 65,107 | 0.57× |
| Prince Edward Island | 22,983 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 1.57× | Travel & Leisure |
| Save-On-Foods | 1.59× | Food & Beverages |
| London Drugs | 1.57× | Shopping |
| CheapOair | 1.99× | Travel & Leisure |
| Bored Panda | 1.59× | Internet & Social Media |
| University of British Columbia | 1.93× | Business & Career |
| Vancouver International Airport | 1.79× | Travel & Leisure |
| Banff National Park | 1.53× | Travel & Leisure |
| BC Lions | 1.84× | Sports |
| Sun Peaks Resort | 2.08× | Travel & Leisure |
| Calgary International Airport | 1.62× | Travel & Leisure |
| Vancouver Whitecaps FC | 2.09× | Sports |
| Rod Stewart | 1.55× | Music & Radio |
| Ferry | 1.55× | Travel & Leisure |
| Whistler Blackcomb | 1.77× | Travel & Leisure |
| Duvet | 1.67× | Home & Garden |
| Ramen | 1.51× | Food & Beverages |
| Revelstoke Mountain Resort | 1.86× | Travel & Leisure |
| Diplomacy | 1.52× | Politics & Society |
| Italo disco | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.2 |
| Quality Awareness | PREMIUM | 1.17 |
| Individualism | JOY | 1.14 |
| Travelling | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Canada | 26.2% |
| United Kingdom | 4.6% |
See British Columbia audiences in other countries
- British Columbia — Germany
- British Columbia — United States
- British Columbia — United Kingdom
- British Columbia — France
- British Columbia — Italy
- British Columbia — Spain
- British Columbia — Brazil
- British Columbia — Japan
- British Columbia — South Korea
- British Columbia — India
- British Columbia — Mexico
More Region audiences in Canada
- Ontario (14,426,999)
- New Brunswick (5,463,333)
- California (4,457,078)
- Nova Scotia (4,346,732)
- Florida (3,719,803)
Frequently asked questions
How many fans does British Columbia have in Canada?
British Columbia has an estimated audience of 7,570,082 people in Canada, concentrated in British Columbia and Ontario.
What is the gender split and age of British Columbia fans?
52.0% of British Columbia fans are female, 48.0% are male, with an average age of 42.2 years.
Which brands do British Columbia fans like most?
British Columbia fans show strongest brand affinity for WestJet (1.57×), Save-On-Foods (1.59×), and London Drugs (1.57×) over the country average.
Where do British Columbia fans live in Canada?
British Columbia fans in Canada are most concentrated in British Columbia (reach 4,290,683), Ontario (reach 2,961,884), and Alberta (reach 967,102). These three regions account for the largest share of the active audience.
What other brands do British Columbia fans also like?
Beyond British Columbia itself, the audience over-indexes on Save-On-Foods (1.59×), London Drugs (1.57×), CheapOair (1.99×), and Bored Panda (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.