Rascasse Audience Intelligence

British Columbia Audience in Canada

A data profile of the people who buy, follow and care about British Columbia in Canada — modelled from more than twelve digital signal sources. British Columbia has an estimated audience of 7,570,082 people in Canada.

#2among Region in Canada#11among POI in Canada#17in Travel & Leisure

The average British Columbia fan in Canada is 42.2 years old, balanced, and lives primarily in British Columbia.

The audience is concentrated in British Columbia, Ontario, Alberta.

Top brand affinities include WestJet, Save-On-Foods, London Drugs, with strongest over-indexing on WestJet (1.57× the country average).

Demographically, the British Columbia audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical British Columbia fan in Canada is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Columbia profile in Canada.

Audience size
7.6M
in Canada
Gender
52.0%♀
48.0% male
Age
42.2
average years
Country rank
#219
POI in Canada
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Columbia fans

52.0% are female, 48.0% are male, average age 42.2.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for British Columbia audience in Canada
MetricValue
Female52.0%
Male48.0%
Average age42.2
Estimated audience size7,570,082
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the British Columbia audience in Canada
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

26.2%

of the worldwide British Columbia audience comes from Canada.

Worldwide audience distribution share by country for British Columbia
CountryShare
United States34.9%
Canada26.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Columbia audience in Canada is strongest.

Fig. 05

Top regions by affinity

British Columbia fans by region: top regions in Canada
#RegionReachAffinity×
01British Columbia~4.5M3.79×
02Alberta~1M1.03×
03Ontario~3M0.93×
04Manitoba~200K0.79×
05Saskatchewan~200K0.79×
06Nova Scotia~200K0.68×
07New Brunswick~100K0.66×
08Prince Edward Island~20K0.62×
09Newfoundland and Labrador~70K0.57×
10Quebec~800K0.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Columbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Columbia audience
#·InterestCategoryAffinity×
01Vancouver Whitecaps FCSports2.09×
02Sun Peaks ResortTravel & Leisure2.08×
03CheapOairTravel & Leisure1.99×
04University of British ColumbiaBusiness & Career1.93×
05Revelstoke Mountain ResortTravel & Leisure1.86×
06BC LionsSports1.84×
07Vancouver International AirportTravel & Leisure1.79×
08Whistler BlackcombTravel & Leisure1.77×
09DuvetHome & Garden1.67×
10Denny'sFood & Beverages1.63×
11Calgary International AirportTravel & Leisure1.62×
12Save-On-FoodsFood & Beverages1.59×
13Bored PandaInternet & Social Media1.59×
14WestJetTravel & Leisure1.57×
15London DrugsShopping1.57×
16FerryTravel & Leisure1.55×
17Rod StewartMusic & Radio1.55×
18Banff National ParkTravel & Leisure1.53×
19DiplomacyPolitics & Society1.52×
20RamenFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Columbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Columbia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.26×
Price SensitivityPREMIUM1.20×
Quality AwarenessPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Columbia audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.79×
Luxury OrientationPREMIUM0.83×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Columbia have in Canada?

British Columbia has an estimated audience of 7,570,082 people in Canada, concentrated in British Columbia and Ontario.

02

What is the gender split and age of British Columbia fans?

52.0% of British Columbia fans are female, 48.0% are male, with an average age of 42.2 years.

03

Which brands do British Columbia fans like most?

British Columbia fans show strongest brand affinity for WestJet (1.57×), Save-On-Foods (1.59×), and London Drugs (1.57×) over the country average.

04

Where do British Columbia fans live in Canada?

British Columbia fans in Canada are most concentrated in British Columbia (reach ~4.5M), Ontario (reach ~3M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do British Columbia fans also like?

Beyond British Columbia itself, the audience over-indexes on Save-On-Foods (1.59×), London Drugs (1.57×), CheapOair (1.99×), and Bored Panda (1.59×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Canada

See British Columbia audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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