British Columbia Audience in United States

British Columbia logo

British Columbia has an estimated audience of 10,078,797 people in United States. 51.6% are female, 48.4% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Israel, Jeep Grand Cherokee (WJ), Urban Outfitters, Nebraska Cornhuskers football.

The average British Columbia fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Israel, Jeep Grand Cherokee (WJ), with strongest over-indexing on Natural rubber (5.95× the country average). Demographically, the British Columbia audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of British Columbia fans

Demographic split for British Columbia audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.5
Estimated audience size10,078,797

Audience persona

The typical British Columbia fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for British Columbia in United States
RegionReachAffinity
California1,339,8521.21×
Texas789,5180.91×
Florida617,6140.91×
New York577,6881.03×
Washington350,6111.73×
Illinois313,4640.93×
Pennsylvania281,1000.83×
Georgia274,0810.88×
Ohio271,4720.87×
North Carolina265,0890.87×
Michigan253,9140.96×
Virginia248,8501.01×
New Jersey214,6080.84×
Massachusetts207,6661.05×
Arizona201,2640.98×
Minnesota179,4671.24×
Colorado173,5451.09×
Tennessee167,3350.83×
Oregon159,7211.38×
Indiana159,4570.87×
Wisconsin150,6510.99×
Maryland142,0650.82×
Missouri133,3700.82×
Utah114,9691.27×
South Carolina109,1050.72×
Kentucky103,4600.82×
Louisiana101,3890.78×
Oklahoma97,6040.87×
Nevada96,2350.99×
Alabama95,0770.68×
Connecticut91,8500.91×
Iowa74,2940.89×
Kansas71,5750.9×
Idaho70,0291.39×
Arkansas68,0060.82×
Mississippi54,1660.65×
Hawaii51,3651.19×
New Mexico45,9650.91×
Alaska43,8402.03×
Maine43,7351.21×
New Hampshire43,0931.09×
Nebraska42,0570.83×
Montana38,6721.38×
West Virginia34,7790.74×
Washington, District of Columbia29,2830.97×
Rhode Island28,6420.89×
Vermont22,6461.28×
South Dakota22,1540.95×
North Dakota21,8621.06×
Delaware19,5640.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Columbia audience
BrandAffinityCategory
Natural rubber5.95×Cars & Mobility
Israel4×Travel & Leisure
Jeep Grand Cherokee (WJ)6.97×Cars & Mobility
Urban Outfitters1.94×Shopping
Nebraska Cornhuskers football3.06×Sports
Jeep Wagoneer4.84×Cars & Mobility
Cam Ward2.86×Sports
Jesse Plemons2.23×Movies & TV
Urban horticulture2.16×Home & Garden
Kendra Scott1.74×Fashion & Accessoires
Jennifer Meyer7.58×Fashion & Accessoires
Canterbury, New Zealand38.35×Travel & Leisure
Sailor2.35×Travel & Leisure
Boracay4.45×Travel & Leisure
Ken Burns3.34×Movies & TV
Takers4.14×Movies & TV
Home staging2.32×Home & Garden
Charlamagne Tha God4.09×Movies & TV
Glossier2.27×Beauty & Wellness
JamBase4.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Columbia audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Community OrientationOPEN1.59
SustainabilityBALANCE1.58
TravellingTHRILL1.48
Risk AppetiteTHRILL1.38
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for British Columbia
CountryShare
United States34.9%
Canada26.2%
United Kingdom4.6%

See British Columbia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does British Columbia have in United States?

British Columbia has an estimated audience of 10,078,797 people in United States, concentrated in California and Texas.

What is the gender split and age of British Columbia fans?

51.6% of British Columbia fans are female, 48.4% are male, with an average age of 42.5 years.

Which brands do British Columbia fans like most?

British Columbia fans show strongest brand affinity for Natural rubber (5.95×), Israel (4×), and Jeep Grand Cherokee (WJ) (6.97×) over the country average.

Where do British Columbia fans live in United States?

British Columbia fans in United States are most concentrated in California (reach 1,339,852), Texas (reach 789,518), and Florida (reach 617,614). These three regions account for the largest share of the active audience.

What other brands do British Columbia fans also like?

Beyond British Columbia itself, the audience over-indexes on Israel (4×), Jeep Grand Cherokee (WJ) (6.97×), Urban Outfitters (1.94×), and Nebraska Cornhuskers football (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.