Rascasse Audience Intelligence

British Columbia Audience in United States

A data profile of the people who buy, follow and care about British Columbia in United States — modelled from more than twelve digital signal sources. British Columbia has an estimated audience of 10,078,797 people in United States.

#68among Region in United States#220among POI in United States#314in Travel & Leisure

The average British Columbia fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, FedEx, Renewable energy, with strongest over-indexing on Pinterest (2.02× the country average).

Demographically, the British Columbia audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British Columbia fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Columbia profile in United States.

Audience size
10.1M
in United States
Gender
51.6%♀
48.4% male
Age
42.5
average years
Country rank
#3551
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Columbia fans

51.6% are female, 48.4% are male, average age 42.5.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for British Columbia audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.5
Estimated audience size10,078,797
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the British Columbia audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

34.9%

of the worldwide British Columbia audience comes from United States.

Worldwide audience distribution share by country for British Columbia
CountryShare
United States34.9%
Canada26.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Columbia audience in United States is strongest.

Fig. 05

Top regions by affinity

British Columbia fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K2.28×
02Washington~300K1.59×
03Montana~40K1.42×
04Idaho~70K1.36×
05Oregon~200K1.32×
06Vermont~20K1.31×
07Maine~50K1.29×
08Utah~100K1.23×
09Minnesota~200K1.18×
10Hawaii~50K1.15×
11North Dakota~20K1.15×
12New Hampshire~40K1.11×
13California~1M1.10×
14Colorado~200K1.08×
15South Dakota~20K1.04×
16Massachusetts~200K1.01×
17Wisconsin~100K0.98×
18Arizona~200K0.96×
19Michigan~200K0.94×
20Virginia~200K0.94×
21Nevada~90K0.94×
22New York~500K0.93×
23Kansas~70K0.93×
24Connecticut~90K0.92×
25Rhode Island~30K0.92×
26New Mexico~50K0.91×
27Washington, District of Columbia~30K0.91×
28Florida~600K0.89×
29Oklahoma~100K0.89×
30Nebraska~40K0.89×
31Texas~800K0.88×
32Iowa~70K0.88×
33Illinois~300K0.87×
34Georgia~300K0.87×
35Pennsylvania~300K0.85×
36Ohio~300K0.85×
37North Carolina~300K0.85×
38Indiana~200K0.85×
39Missouri~100K0.85×
40West Virginia~40K0.84×
41New Jersey~200K0.83×
42Arkansas~70K0.83×
43Kentucky~100K0.82×
44Tennessee~200K0.81×
45Maryland~100K0.80×
46Delaware~20K0.78×
47Louisiana~100K0.77×
48South Carolina~100K0.73×
49Alabama~100K0.70×
50Mississippi~60K0.70×
Fig. 06

Affinity by region

Affinity by region — British Columbia, United States
0.70×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Columbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Columbia audience
#·InterestCategoryAffinity×
01Calgary StampedersSports23.84×
02Kentucky DerbySports5.95×
03Weather forecastingHome & Garden3.74×
04Renewable energyBusiness & Career3.12×
05Microwave ovenHome & Garden2.99×
06QVCMovies & TV2.95×
07Alaska AirlinesTravel & Leisure2.94×
08JetBlueTravel & Leisure2.93×
09FedExBusiness & Career2.89×
10Sustainable energyHome & Garden2.79×
11Solar energyHome & Garden2.46×
12CanadaTravel & Leisure2.36×
13Real propertyHome & Garden2.30×
14InnovationBusiness & Career2.27×
15PinterestInternet & Social Media2.02×
16Mortgage loansBusiness & Career1.96×
17AirbnbTravel & Leisure1.76×
18Subscription business modelShopping1.74×
19Planet FitnessSports1.66×
20BarbecueFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Columbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Columbia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Community OrientationOPEN1.59×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Columbia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Columbia have in United States?

British Columbia has an estimated audience of 10,078,797 people in United States, concentrated in California and Texas.

02

What is the gender split and age of British Columbia fans?

51.6% of British Columbia fans are female, 48.4% are male, with an average age of 42.5 years.

03

Which brands do British Columbia fans like most?

British Columbia fans show strongest brand affinity for Pinterest (2.02×), FedEx (2.89×), and Renewable energy (3.12×) over the country average.

04

Where do British Columbia fans live in United States?

British Columbia fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do British Columbia fans also like?

Beyond British Columbia itself, the audience over-indexes on FedEx (2.89×), Renewable energy (3.12×), Weather forecasting (3.74×), and Canada (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See British Columbia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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