Southern United States Audience in United States

Southern United States logo

Southern United States has an estimated audience of 52,285,532 people in United States. 54.3% are female, 45.7% are male, average age 43.1. Top regions: Florida, Texas, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Southern United States fan in United States is 43.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Southern United States audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southern United States fans

Demographic split for Southern United States audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.1
Estimated audience size52,285,532

Audience persona

The typical Southern United States fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Southern United States in United States
RegionReachAffinity
Florida7,871,6922.22×
Texas5,278,2171.17×
California3,753,1300.65×
Georgia2,735,2091.7×
North Carolina2,667,8031.7×
Louisiana2,285,9463.39×
New York2,073,3180.71×
South Carolina1,964,6592.5×
Tennessee1,613,9321.54×
Virginia1,506,5891.18×
Alabama1,384,7451.9×
Illinois1,340,9680.77×
Pennsylvania1,336,8590.76×
Mississippi1,079,8232.51×
Ohio1,072,8490.67×
New Jersey1,066,8780.8×
Michigan980,4010.72×
Kentucky855,6461.31×
Indiana799,4810.84×
Massachusetts792,6240.77×
Oklahoma788,6671.36×
Maryland765,3500.85×
Missouri702,6870.83×
Washington665,0780.63×
Arizona663,3830.62×
Arkansas613,1781.42×
Minnesota562,3180.75×
Colorado489,3790.59×
Wisconsin460,6170.59×
Connecticut430,1060.82×
Oregon399,7500.67×
Kansas318,1980.77×
Utah301,2270.64×
Nevada283,4440.56×
Iowa279,1730.65×
West Virginia277,5561.14×
New Mexico180,8390.69×
Idaho161,3240.62×
Nebraska154,1250.59×
Washington, District of Columbia153,7100.98×
Maine151,8930.81×
New Hampshire142,5980.69×
Hawaii141,1460.63×
Rhode Island132,4990.8×
Delaware105,8610.73×
Montana83,7990.58×
South Dakota78,5070.65×
North Dakota73,7090.69×
Alaska65,1720.58×
Vermont63,8830.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern United States audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.88×News
Houston Astros5.46×Sports
Planet Fitness2.13×Sports
Hobby Lobby2.04×Home & Garden
Staples (Canada)2.64×Business & Career
Diaper bag3.21×Kids & Family
Aubrey Plaza5.77×Movies & TV
Payment card8.17×Fashion & Accessoires
Great Clips2.72×Beauty & Wellness
Aldi1.76×Shopping
Jack Black5.31×Movies & TV
Best Buy1.72×Shopping
Real property2.32×Home & Garden
Dentistry2.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern United States audience
TraitClusterScore
ExtroversionTHRILL1.13
Community OrientationOPEN1.11
PatriotismCONSERVATISM1.04
Social Media UsageJOY1.03
TraditionCONSERVATISM1.03
SpiritualityBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Southern United States
CountryShare
United States76.0%
United Kingdom2.6%
Canada2.5%

See Southern United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southern United States have in United States?

Southern United States has an estimated audience of 52,285,532 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Southern United States fans?

54.3% of Southern United States fans are female, 45.7% are male, with an average age of 43.1 years.

Which brands do Southern United States fans like most?

Southern United States fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Southern United States fans live in United States?

Southern United States fans in United States are most concentrated in Florida (reach 7,871,692), Texas (reach 5,278,217), and California (reach 3,753,130). These three regions account for the largest share of the active audience.

What other brands do Southern United States fans also like?

Beyond Southern United States itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.