Southern United States Audience in United States

Southern United States logo

Southern United States has an estimated audience of 52,285,532 people in United States. 54.3% are female, 45.7% are male, average age 43.1. Top regions: Florida, Texas, California. Top brand affinities: Israel, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons, Urban horticulture.

The average Southern United States fan in United States is 43.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Israel, Jeep Wagoneer, Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.31× the country average). Demographically, the Southern United States audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southern United States fans

Demographic split for Southern United States audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.1
Estimated audience size52,285,532

Audience persona

The typical Southern United States fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Southern United States in United States
RegionReachAffinity
Florida7,871,6922.22×
Texas5,278,2171.17×
California3,753,1300.65×
Georgia2,735,2091.7×
North Carolina2,667,8031.7×
Louisiana2,285,9463.39×
New York2,073,3180.71×
South Carolina1,964,6592.5×
Tennessee1,613,9321.54×
Virginia1,506,5891.18×
Alabama1,384,7451.9×
Illinois1,340,9680.77×
Pennsylvania1,336,8590.76×
Mississippi1,079,8232.51×
Ohio1,072,8490.67×
New Jersey1,066,8780.8×
Michigan980,4010.72×
Kentucky855,6461.31×
Indiana799,4810.84×
Massachusetts792,6240.77×
Oklahoma788,6671.36×
Maryland765,3500.85×
Missouri702,6870.83×
Washington665,0780.63×
Arizona663,3830.62×
Arkansas613,1781.42×
Minnesota562,3180.75×
Colorado489,3790.59×
Wisconsin460,6170.59×
Connecticut430,1060.82×
Oregon399,7500.67×
Kansas318,1980.77×
Utah301,2270.64×
Nevada283,4440.56×
Iowa279,1730.65×
West Virginia277,5561.14×
New Mexico180,8390.69×
Idaho161,3240.62×
Nebraska154,1250.59×
Washington, District of Columbia153,7100.98×
Maine151,8930.81×
New Hampshire142,5980.69×
Hawaii141,1460.63×
Rhode Island132,4990.8×
Delaware105,8610.73×
Montana83,7990.58×
South Dakota78,5070.65×
North Dakota73,7090.69×
Alaska65,1720.58×
Vermont63,8830.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern United States audience
BrandAffinityCategory
Israel2.31×Travel & Leisure
Jeep Wagoneer3.22×Cars & Mobility
Nebraska Cornhuskers football1.64×Sports
Jesse Plemons1.53×Movies & TV
Urban horticulture1.59×Home & Garden
Kento Yamazaki4.54×Movies & TV
Home staging1.76×Home & Garden
Charlamagne Tha God2.93×Movies & TV
Biblical inspiration2.67×Politics & Society
Glossier1.59×Beauty & Wellness
Primos Hunting5.93×Sports
Keeper (password manager)1.77×Technology & Electronics
Kodiak, Alaska2.26×Travel & Leisure
Hayward, California2.82×Travel & Leisure
Keith Stanfield1.57×Movies & TV
Holt Renfrew3.17×Shopping
JamBase2.62×Music & Radio
The Other Woman (2009 film)1.75×Movies & TV
Gender-neutral language1.51×Politics & Society
Maimonides3.28×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern United States audience
TraitClusterScore
ExtroversionTHRILL1.13
Community OrientationOPEN1.11
PatriotismCONSERVATISM1.04
Social Media UsageJOY1.03
TraditionCONSERVATISM1.03
SpiritualityBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Southern United States
CountryShare
United States76.0%
United Kingdom2.6%
Canada2.5%

See Southern United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southern United States have in United States?

Southern United States has an estimated audience of 52,285,532 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Southern United States fans?

54.3% of Southern United States fans are female, 45.7% are male, with an average age of 43.1 years.

Which brands do Southern United States fans like most?

Southern United States fans show strongest brand affinity for Israel (2.31×), Jeep Wagoneer (3.22×), and Nebraska Cornhuskers football (1.64×) over the country average.

Where do Southern United States fans live in United States?

Southern United States fans in United States are most concentrated in Florida (reach 7,871,692), Texas (reach 5,278,217), and California (reach 3,753,130). These three regions account for the largest share of the active audience.

What other brands do Southern United States fans also like?

Beyond Southern United States itself, the audience over-indexes on Jeep Wagoneer (3.22×), Nebraska Cornhuskers football (1.64×), Jesse Plemons (1.53×), and Urban horticulture (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.