Southern United States Audience in Germany
Southern United States has an estimated audience of 579,017 people in Germany. 45.0% are female, 55.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Buttermilk, Bicycle wheel, Mike Shinoda, Satire, Hannah Arendt.
The average Southern United States fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Buttermilk, Bicycle wheel, Mike Shinoda, with strongest over-indexing on Buttermilk (135.59× the country average). Demographically, the Southern United States audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Southern United States fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.9 |
| Estimated audience size | 579,017 |
Audience persona
The typical Southern United States fan in Germany is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Buttermilk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,126 | 1.03× |
| Bayern | 115,706 | 1.24× |
| Baden-Württemberg | 88,342 | 1.12× |
| Niedersachsen | 62,715 | 1.12× |
| Hessen | 48,449 | 1.1× |
| Rheinland-Pfalz | 33,620 | 1.16× |
| Sachsen | 27,706 | 0.98× |
| Berlin | 24,585 | 0.95× |
| Schleswig-Holstein | 19,977 | 0.96× |
| Brandenburg | 16,131 | 0.9× |
| Thüringen | 14,296 | 0.97× |
| Hamburg | 14,292 | 1.09× |
| Sachsen-Anhalt | 10,828 | 0.72× |
| Mecklenburg-Vorpommern | 9,348 | 0.85× |
| Saarland | 7,202 | 1.01× |
| Bremen | 3,990 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buttermilk | 135.59× | Food & Beverages |
| Bicycle wheel | 26.48× | Cars & Mobility |
| Mike Shinoda | 70.37× | Music & Radio |
| Satire | 8.81× | Literature |
| Hannah Arendt | 20× | Literature |
| Bleacher Report | 33.31× | Sports |
| Sports Illustrated | 38.83× | Sports |
| Country rap | 9.45× | Music & Radio |
| Allgäu | 7.97× | Travel & Leisure |
| Shania Twain | 15.34× | Music & Radio |
| Borussia Dortmund | 1.75× | Sports |
| German television comedy | 6.22× | Movies & TV |
| Livemusic | 3.48× | Music & Radio |
| Property finder | 4.11× | Home & Garden |
| Tagesschau | 1.99× | Movies & TV |
| Public administration | 8.88× | Business & Career |
| Batman | 2.6× | Movies & TV |
| Maine Coon | 4.42× | Pets & Animals |
| Lake Constance | 8.12× | Travel & Leisure |
| Oblivion (2013 film) | 5.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.48 |
| Extroversion | THRILL | 2.08 |
| Pet Ownership | JOY | 1.86 |
| Risk Appetite | THRILL | 1.85 |
| Tradition | CONSERVATISM | 1.78 |
| Spirituality | BALANCE | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.0% |
| United Kingdom | 2.6% |
| Canada | 2.5% |
See Southern United States audiences in other countries
- Southern United States — United States
- Southern United States — United Kingdom
- Southern United States — France
- Southern United States — Italy
- Southern United States — Spain
- Southern United States — Brazil
- Southern United States — Japan
- Southern United States — South Korea
- Southern United States — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Southern United States have in Germany?
Southern United States has an estimated audience of 579,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southern United States fans?
45.0% of Southern United States fans are female, 55.0% are male, with an average age of 40.9 years.
Which brands do Southern United States fans like most?
Southern United States fans show strongest brand affinity for Buttermilk (135.59×), Bicycle wheel (26.48×), and Mike Shinoda (70.37×) over the country average.
Where do Southern United States fans live in Germany?
Southern United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,126), Bayern (reach 115,706), and Baden-Württemberg (reach 88,342). These three regions account for the largest share of the active audience.
What other brands do Southern United States fans also like?
Beyond Southern United States itself, the audience over-indexes on Bicycle wheel (26.48×), Mike Shinoda (70.37×), Satire (8.81×), and Hannah Arendt (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.