Reddit Audience in Germany
Reddit has an estimated audience of 10,459,605 people in Germany. 46.0% are female, 54.0% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frasier, Python (programming language), Gemini, Node.js, Boulanger.
The average Reddit fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frasier, Python (programming language), Gemini, with strongest over-indexing on Frasier (76.28× the country average). Demographically, the Reddit audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Reddit fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 31.6 |
| Estimated audience size | 10,459,605 |
Audience persona
The typical Reddit fan in Germany is balanced, around 31.6 years old, with strong Social Media Usage tendencies and a notable affinity for Frasier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,544,585 | 1.11× |
| Bayern | 1,718,059 | 1.02× |
| Baden-Württemberg | 1,614,366 | 1.13× |
| Niedersachsen | 1,126,279 | 1.11× |
| Hessen | 896,861 | 1.13× |
| Rheinland-Pfalz | 552,076 | 1.05× |
| Berlin | 511,639 | 1.09× |
| Sachsen | 467,248 | 0.91× |
| Schleswig-Holstein | 386,844 | 1.03× |
| Brandenburg | 256,136 | 0.79× |
| Thüringen | 224,359 | 0.84× |
| Sachsen-Anhalt | 217,896 | 0.8× |
| Hamburg | 214,585 | 0.91× |
| Mecklenburg-Vorpommern | 183,712 | 0.92× |
| Bremen | 115,010 | 1.29× |
| Saarland | 110,977 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frasier | 76.28× | Movies & TV |
| Python (programming language) | 8.87× | Technology & Electronics |
| Gemini | 6.03× | Technology & Electronics |
| Node.js | 7.62× | Technology & Electronics |
| Boulanger | 16.99× | Shopping |
| Grok | 5.13× | Technology & Electronics |
| 2.83× | Internet & Social Media | |
| Harry Potter | 1.95× | Movies & TV |
| Natural World | 2.55× | Fashion & Accessoires |
| Food and drink | 1.55× | Food & Beverages |
| Shopping | 1.59× | Shopping |
| JQuery | 13.54× | Technology & Electronics |
| Gmail | 2.49× | Internet & Social Media |
| TikTok | 1.64× | Internet & Social Media |
| Wikipedia | 2.18× | Internet & Social Media |
| Google Docs | 4.38× | Internet & Social Media |
| ElevenLabs | 6.4× | Technology & Electronics |
| MySQL | 6.13× | Technology & Electronics |
| OpenAI | 3.39× | Technology & Electronics |
| Chat GPT | 2.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 4.74 |
| Early Adopter Mentality | POWER | 2.1 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| China | 13.1% |
| Germany | 5.0% |
See Reddit audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Reddit have in Germany?
Reddit has an estimated audience of 10,459,605 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reddit fans?
46.0% of Reddit fans are female, 54.0% are male, with an average age of 31.6 years.
Which brands do Reddit fans like most?
Reddit fans show strongest brand affinity for Frasier (76.28×), Python (programming language) (8.87×), and Gemini (6.03×) over the country average.
Where do Reddit fans live in Germany?
Reddit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,544,585), Bayern (reach 1,718,059), and Baden-Württemberg (reach 1,614,366). These three regions account for the largest share of the active audience.
What other brands do Reddit fans also like?
Beyond Reddit itself, the audience over-indexes on Python (programming language) (8.87×), Gemini (6.03×), Node.js (7.62×), and Boulanger (16.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.