Rascasse Audience Intelligence

ElevenLabs Target Market in Germany

A data profile of the people who buy, follow and care about ElevenLabs in Germany — modelled from more than twelve digital signal sources. ElevenLabs has an estimated audience of 1,383,812 people in Germany.

#9among Generative AI in Germany#610among Brand in Germany#246in Technology & Electronics

The average ElevenLabs fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deep learning, Reddit, Data science, with strongest over-indexing on Deep learning (105.97× the country average).

Demographically, the ElevenLabs audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ElevenLabs fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ElevenLabs profile in Germany.

Audience size
1.4M
in Germany
Gender
34.0%♀
66.0% male
Age
36.5
average years
Country rank
#4809
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ElevenLabs

34.0% are female, 66.0% are male, average age 36.5.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for ElevenLabs audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age36.5
Estimated audience size1,383,812
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the ElevenLabs audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.8%

of the worldwide ElevenLabs audience comes from Germany.

Worldwide audience distribution share by country for ElevenLabs
CountryShare
India22.0%
United States12.0%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ElevenLabs audience in Germany is strongest.

Fig. 05

Top regions by affinity

ElevenLabs customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.59×
02Berlin~90K1.50×
03Bremen~10K1.11×
04Bayern~200K1.10×
05Hamburg~30K1.09×
06Nordrhein-Westfalen~300K1.07×
07Baden-Württemberg~200K1.04×
08Niedersachsen~100K0.95×
09Schleswig-Holstein~50K0.92×
10Rheinland-Pfalz~60K0.91×
11Brandenburg~40K0.85×
12Thüringen~30K0.84×
13Saarland~10K0.84×
14Sachsen~60K0.83×
15Sachsen-Anhalt~30K0.72×
16Mecklenburg-Vorpommern~20K0.70×
Fig. 06

Affinity by region

Affinity by region — ElevenLabs, Germany
0.70×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ElevenLabs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ElevenLabs audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics105.97×
02Data scienceBusiness & Career13.10×
03Business intelligenceBusiness & Career12.02×
04JIRATechnology & Electronics8.87×
05Amazon Web ServicesTechnology & Electronics8.84×
06GitHubInternet & Social Media8.06×
07RoboticsTechnology & Electronics6.61×
08RedditInternet & Social Media6.40×
09Big dataBusiness & Career5.49×
10Computer securityBusiness & Career5.12×
11Business schoolBusiness & Career4.63×
12Python (programming language)Technology & Electronics4.35×
13LinkedInInternet & Social Media4.14×
14Desktop computersTechnology & Electronics4.13×
15InnovationBusiness & Career2.94×
16Cloud computingTechnology & Electronics2.86×
17Efficient energy useTechnology & Electronics2.65×
18Online newspaperNews2.24×
19CommerzbankBusiness & Career2.15×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ElevenLabs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ElevenLabs audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.20×
Need for SecurityCONSERVATISM2.50×
Career OrientationPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ElevenLabs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.80×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ElevenLabs's target market in Germany?

ElevenLabs's target market in Germany covers an estimated 1,383,812 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ElevenLabs customers?

34.0% of the ElevenLabs audience are female, 66.0% are male, with an average age of 36.5 years.

03

Which brands do ElevenLabs fans like most?

ElevenLabs fans show strongest brand affinity for Deep learning (105.97×), Reddit (6.4×), and Data science (13.1×) over the country average.

04

Where do ElevenLabs fans live in Germany?

ElevenLabs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ElevenLabs fans also like?

Beyond ElevenLabs itself, the audience over-indexes on Reddit (6.4×), Data science (13.1×), GitHub (8.06×), and Computer security (5.12×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See ElevenLabs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ElevenLabs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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