Rascasse Audience Intelligence

Business intelligence Audience in Germany

A data profile of the people who buy, follow and care about Business intelligence in Germany — modelled from more than twelve digital signal sources. Business intelligence has an estimated audience of 577,466 people in Germany.

#224among Field of study in Germany#4328among Topic in Germany#809in Business & Career

The average Business intelligence fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family law, Gemini, Health sciences, with strongest over-indexing on Family law (42.14× the country average).

Demographically, the Business intelligence audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business intelligence fan in Germany is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Family law.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business intelligence profile in Germany.

Audience size
577K
in Germany
Gender
44.7%♀
55.3% male
Age
34.8
average years
Country rank
#10441
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business intelligence fans

44.7% are female, 55.3% are male, average age 34.8.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Business intelligence audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age34.8
Estimated audience size577,466
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Business intelligence audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Business intelligence audience comes from Germany.

Worldwide audience distribution share by country for Business intelligence
CountryShare
United States16.0%
Brazil10.6%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business intelligence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business intelligence fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.89×
02Berlin~50K1.86×
03Hessen~60K1.43×
04Baden-Württemberg~100K1.31×
05Bayern~100K1.26×
06Nordrhein-Westfalen~100K1.08×
07Bremen~5K0.96×
08Niedersachsen~50K0.92×
09Schleswig-Holstein~20K0.86×
10Rheinland-Pfalz~20K0.85×
11Thüringen~10K0.85×
12Saarland~6K0.84×
13Sachsen~20K0.77×
14Brandenburg~10K0.71×
15Mecklenburg-Vorpommern~8K0.71×
16Sachsen-Anhalt~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Business intelligence, Germany
0.70×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business intelligence audience
#·InterestCategoryAffinity×
01Business analysisBusiness & Career50.09×
02Medical laboratoryHealth43.87×
03Family lawKids & Family42.14×
04Médecins Sans FrontièresPolitics & Society35.84×
05Health sciencesBusiness & Career33.33×
06Medical StudentsBusiness & Career28.18×
07Hacker (term)Technology & Electronics26.99×
08Food and Drug AdministrationPolitics & Society24.58×
09Data analysisTechnology & Electronics19.97×
10Total quality managementBusiness & Career18.91×
11Jake PaulInternet & Social Media18.28×
12Data managementTechnology & Electronics17.01×
13Big dataBusiness & Career14.58×
14GeminiTechnology & Electronics12.89×
15Machine learningBusiness & Career12.79×
16Accounting softwareBusiness & Career9.68×
17GrokTechnology & Electronics9.01×
18DataBusiness & Career7.95×
19DatabaseTechnology & Electronics6.60×
20Web developmentBusiness & Career5.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business intelligence audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.84×
Career OrientationPOWER3.65×
IndividualismJOY2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business intelligence audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.08×
Family OrientationCONSERVATISM1.14×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business intelligence have in Germany?

Business intelligence has an estimated audience of 577,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business intelligence fans?

44.7% of Business intelligence fans are female, 55.3% are male, with an average age of 34.8 years.

03

Which brands do Business intelligence fans like most?

Business intelligence fans show strongest brand affinity for Family law (42.14×), Gemini (12.89×), and Health sciences (33.33×) over the country average.

04

Where do Business intelligence fans live in Germany?

Business intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Business intelligence fans also like?

Beyond Business intelligence itself, the audience over-indexes on Gemini (12.89×), Health sciences (33.33×), Business analysis (50.09×), and Medical laboratory (43.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Business intelligence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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