Business intelligence Audience in Germany
Business intelligence has an estimated audience of 577,466 people in Germany. 44.7% are female, 55.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Family law, Health sciences, Gemini, Business analysis, Medical laboratory.
The average Business intelligence fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Family law, Health sciences, Gemini, with strongest over-indexing on Family law (42.14× the country average). Demographically, the Business intelligence audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Business intelligence fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 577,466 |
Audience persona
The typical Business intelligence fan in Germany is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Family law.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,578 | 1.07× |
| Bayern | 118,957 | 1.28× |
| Baden-Württemberg | 104,046 | 1.32× |
| Hessen | 64,237 | 1.46× |
| Berlin | 53,508 | 2.07× |
| Niedersachsen | 47,102 | 0.84× |
| Hamburg | 27,786 | 2.13× |
| Rheinland-Pfalz | 23,104 | 0.8× |
| Sachsen | 19,645 | 0.69× |
| Schleswig-Holstein | 16,518 | 0.8× |
| Thüringen | 10,130 | 0.69× |
| Brandenburg | 9,246 | 0.52× |
| Sachsen-Anhalt | 6,811 | 0.46× |
| Bremen | 4,427 | 0.9× |
| Saarland | 4,331 | 0.61× |
| Mecklenburg-Vorpommern | 4,054 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family law | 42.14× | Kids & Family |
| Health sciences | 33.33× | Business & Career |
| Gemini | 12.89× | Technology & Electronics |
| Business analysis | 50.09× | Business & Career |
| Medical laboratory | 43.87× | Health |
| Médecins Sans Frontières | 35.84× | Politics & Society |
| Grok | 9.01× | Technology & Electronics |
| Data analysis | 19.97× | Technology & Electronics |
| Medical Students | 28.18× | Business & Career |
| Database | 6.6× | Technology & Electronics |
| Jake Paul | 18.28× | Internet & Social Media |
| Machine learning | 12.79× | Business & Career |
| Big data | 14.58× | Business & Career |
| Data management | 17.01× | Technology & Electronics |
| Hacker (term) | 26.99× | Technology & Electronics |
| Web development | 5.82× | Business & Career |
| Total quality management | 18.91× | Business & Career |
| Food and Drug Administration | 24.58× | Politics & Society |
| Data | 7.95× | Business & Career |
| Accounting software | 9.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.63 |
| Career Orientation | POWER | 2.53 |
| Need for Security | CONSERVATISM | 2.38 |
| Sustainability | BALANCE | 1.82 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 10.6% |
| India | 7.4% |
See Business intelligence audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Business intelligence have in Germany?
Business intelligence has an estimated audience of 577,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business intelligence fans?
44.7% of Business intelligence fans are female, 55.3% are male, with an average age of 34.8 years.
Which brands do Business intelligence fans like most?
Business intelligence fans show strongest brand affinity for Family law (42.14×), Health sciences (33.33×), and Gemini (12.89×) over the country average.
Where do Business intelligence fans live in Germany?
Business intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,578), Bayern (reach 118,957), and Baden-Württemberg (reach 104,046). These three regions account for the largest share of the active audience.
What other brands do Business intelligence fans also like?
Beyond Business intelligence itself, the audience over-indexes on Health sciences (33.33×), Gemini (12.89×), Business analysis (50.09×), and Medical laboratory (43.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.