Rascasse Audience Intelligence

Business analysis Audience in Germany

A data profile of the people who buy, follow and care about Business analysis in Germany — modelled from more than twelve digital signal sources. Business analysis has an estimated audience of 355,808 people in Germany.

#5635among Topic in Germany#1066in Business & Career

The average Business analysis fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Business intelligence, GitHub, Computer security, with strongest over-indexing on Business intelligence (50.09× the country average).

Demographically, the Business analysis audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business analysis fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Business intelligence.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business analysis profile in Germany.

Audience size
356K
in Germany
Gender
44.2%♀
55.8% male
Age
35.3
average years
Country rank
#15329
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2075%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business analysis fans

44.2% are female, 55.8% are male, average age 35.3.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Business analysis audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age35.3
Estimated audience size355,808
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Business analysis audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4916%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Business analysis audience comes from Germany.

Worldwide audience distribution share by country for Business analysis
CountryShare
United States14.4%
India13.7%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business analysis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business analysis fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.18×
02Nordrhein-Westfalen~90K1.16×
03Baden-Württemberg~50K1.11×
04Hessen~30K1.08×
05Schleswig-Holstein~10K1.07×
06Saarland~5K1.06×
07Rheinland-Pfalz~20K1.05×
08Bremen~3K1.01×
09Berlin~20K0.98×
10Sachsen-Anhalt~9K0.98×
11Niedersachsen~30K0.97×
12Brandenburg~10K0.96×
13Mecklenburg-Vorpommern~6K0.93×
14Bayern~50K0.86×
15Sachsen~10K0.85×
16Hamburg~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Business analysis, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business analysis audience
#·InterestCategoryAffinity×
01Business intelligenceBusiness & Career50.09×
02Business analyticsTechnology & Electronics22.00×
03GitHubInternet & Social Media21.69×
04International relationsBusiness & Career21.38×
055GTechnology & Electronics18.72×
06Non-fungible tokenTechnology & Electronics16.13×
07State schoolKids & Family15.53×
08Business planBusiness & Career11.95×
09StatisticsBusiness & Career11.51×
10Internet of ThingsBusiness & Career11.29×
11Travel insuranceTravel & Leisure10.45×
12Computer securityBusiness & Career10.29×
13ScholarshipKids & Family9.16×
14Master of Business AdministrationBusiness & Career8.60×
15UdemyBusiness & Career8.37×
16RimowaFashion & Accessoires8.18×
17PaybackShopping7.54×
18Motorcycle helmetCars & Mobility6.52×
19Web serverTechnology & Electronics6.39×
20RedditInternet & Social Media2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business analysis audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.68×
Need for SecurityCONSERVATISM3.10×
Early Adopter MentalityPOWER2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business analysis audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
Price SensitivityPREMIUM0.64×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business analysis have in Germany?

Business analysis has an estimated audience of 355,808 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Business analysis fans?

44.2% of Business analysis fans are female, 55.8% are male, with an average age of 35.3 years.

03

Which brands do Business analysis fans like most?

Business analysis fans show strongest brand affinity for Business intelligence (50.09×), GitHub (21.69×), and Computer security (10.29×) over the country average.

04

Where do Business analysis fans live in Germany?

Business analysis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Business analysis fans also like?

Beyond Business analysis itself, the audience over-indexes on GitHub (21.69×), Computer security (10.29×), International relations (21.38×), and Business analytics (22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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