Business analysis Audience in Germany
Business analysis has an estimated audience of 355,808 people in Germany. 44.2% are female, 55.8% are male, average age 35.3. Top brand affinities: Elīna Garanča, Enzkreis, Christmas Gift, Business English, Cocktail.
Top brand affinities include Elīna Garanča, Enzkreis, Christmas Gift, with strongest over-indexing on Elīna Garanča (24.18× the country average). Demographically, the Business analysis audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: Topic
Demographics of Business analysis fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 35.3 |
| Estimated audience size | 355,808 |
Audience persona
The typical Business analysis fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Elīna Garanča.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elīna Garanča | 24.18× | Music & Radio |
| Enzkreis | 30.77× | Travel & Leisure |
| Christmas Gift | 5.04× | Kids & Family |
| Business English | 7.89× | Business & Career |
| Cocktail | 1.72× | Food & Beverages |
| Gil Ofarim | 1.79× | Music & Radio |
| Headhunters (film) | 6.44× | Movies & TV |
| CAC 40 | 1.95× | Business & Career |
| Hamburg-Mitte | 10.71× | Travel & Leisure |
| Hypertext | 3.39× | Technology & Electronics |
| Progressive rock | 1.78× | Music & Radio |
| Irish Ferries | 10.93× | Cars & Mobility |
| Eden Lake | 5.09× | Movies & TV |
| Intraocular lens | 9.01× | Health |
| Google Home | 4.58× | Technology & Electronics |
| Building insulation | 3.09× | Home & Garden |
| Home Delivery | 1.99× | Food & Beverages |
| Necktie | 3.79× | Fashion & Accessoires |
| Natural rubber | 1.55× | Cars & Mobility |
| Harriet Tubman | 4.24× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.9 |
| Early Adopter Mentality | POWER | 2.27 |
| Need for Security | CONSERVATISM | 2.11 |
| Travelling | THRILL | 2.03 |
| Sustainability | BALANCE | 1.79 |
| Quality Awareness | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 13.7% |
| Brazil | 4.2% |
See Business analysis audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.