Business analysis Audience in Germany
Business analysis has an estimated audience of 355,808 people in Germany. 44.2% are female, 55.8% are male, average age 35.3. Top brand affinities: GitHub, Business analytics, International relations, State school, Payback.
Top brand affinities include GitHub, Business analytics, International relations, with strongest over-indexing on GitHub (20.13× the country average). Demographically, the Business analysis audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: Topic
Demographics of Business analysis fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 35.3 |
| Estimated audience size | 355,808 |
Audience persona
The typical Business analysis fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 20.13× | Internet & Social Media |
| Business analytics | 25.91× | Technology & Electronics |
| International relations | 19.05× | Business & Career |
| State school | 30.77× | Kids & Family |
| Payback | 8.67× | Shopping |
| Craigslist | 23.53× | Shopping |
| Mark Zuckerberg | 14.32× | Business & Career |
| Master of Business Administration | 7.23× | Business & Career |
| Business intelligence | 17.5× | Business & Career |
| 3.18× | Internet & Social Media | |
| Computer security | 5.53× | Business & Career |
| Non-fungible token | 18.68× | Technology & Electronics |
| 5G | 16.89× | Technology & Electronics |
| Love & Sex | 5.97× | Kids & Family |
| MySQL | 8.15× | Technology & Electronics |
| Business plan | 13.98× | Business & Career |
| Statistics | 11.92× | Business & Career |
| ICloud | 5.28× | Technology & Electronics |
| Drop shipping | 3.16× | Shopping |
| Travel insurance | 9.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.9 |
| Early Adopter Mentality | POWER | 2.27 |
| Need for Security | CONSERVATISM | 2.11 |
| Travelling | THRILL | 2.03 |
| Sustainability | BALANCE | 1.79 |
| Quality Awareness | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 13.7% |
| Brazil | 4.2% |
See Business analysis audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.