Business analytics Audience in Germany
Business analytics has an estimated audience of 555,885 people in Germany. 42.5% are female, 57.5% are male, average age 32.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: GitHub, Big data, Data analysis, Mindfulness, Data management.
The average Business analytics fan in Germany is 32.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include GitHub, Big data, Data analysis, with strongest over-indexing on GitHub (11.68× the country average). Demographically, the Business analytics audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Business analytics fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 32.5 |
| Estimated audience size | 555,885 |
Audience persona
The typical Business analytics fan in Germany is more male, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 140,375 | 1.57× |
| Baden-Württemberg | 125,923 | 1.66× |
| Nordrhein-Westfalen | 121,383 | 1× |
| Hessen | 58,858 | 1.39× |
| Berlin | 34,965 | 1.41× |
| Niedersachsen | 33,456 | 0.62× |
| Rheinland-Pfalz | 25,952 | 0.93× |
| Schleswig-Holstein | 18,092 | 0.91× |
| Hamburg | 17,348 | 1.38× |
| Sachsen | 17,330 | 0.64× |
| Brandenburg | 9,940 | 0.58× |
| Sachsen-Anhalt | 8,516 | 0.59× |
| Thüringen | 7,145 | 0.5× |
| Saarland | 6,619 | 0.97× |
| Bremen | 6,225 | 1.31× |
| Mecklenburg-Vorpommern | 5,826 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 11.68× | Internet & Social Media |
| Big data | 17.22× | Business & Career |
| Data analysis | 15.64× | Technology & Electronics |
| Mindfulness | 7.84× | Health |
| Data management | 16.41× | Technology & Electronics |
| Gemini | 5.8× | Technology & Electronics |
| Formula Student | 33.88× | Sports |
| Night Club | 17.22× | Music & Radio |
| Groovy (programming language) | 8.52× | Technology & Electronics |
| Software testing | 9.58× | Technology & Electronics |
| Business intelligence | 17.86× | Business & Career |
| Data visualization | 20.43× | Technology & Electronics |
| Business analysis | 22× | Business & Career |
| SQL | 11.72× | Technology & Electronics |
| Computer performance | 10.05× | Technology & Electronics |
| Prediction | 12.39× | Business & Career |
| Stack Overflow | 14.83× | Technology & Electronics |
| Cryptography | 7.8× | Politics & Society |
| Total quality management | 14.2× | Business & Career |
| Predictive analytics | 23.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.9 |
| Need for Security | CONSERVATISM | 2.47 |
| Early Adopter Mentality | POWER | 2.23 |
| Risk Appetite | THRILL | 1.69 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 18.0% |
| United States | 18.0% |
| United Kingdom | 4.3% |
See Business analytics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Business analytics have in Germany?
Business analytics has an estimated audience of 555,885 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Business analytics fans?
42.5% of Business analytics fans are female, 57.5% are male, with an average age of 32.5 years.
Which brands do Business analytics fans like most?
Business analytics fans show strongest brand affinity for GitHub (11.68×), Big data (17.22×), and Data analysis (15.64×) over the country average.
Where do Business analytics fans live in Germany?
Business analytics fans in Germany are most concentrated in Bayern (reach 140,375), Baden-Württemberg (reach 125,923), and Nordrhein-Westfalen (reach 121,383). These three regions account for the largest share of the active audience.
What other brands do Business analytics fans also like?
Beyond Business analytics itself, the audience over-indexes on Big data (17.22×), Data analysis (15.64×), Mindfulness (7.84×), and Data management (16.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.