Data visualization Audience in Germany
Data visualization has an estimated audience of 430,388 people in Germany. 37.4% are female, 62.6% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Accounting software, Database, Internet privacy, MySQL, Chemical engineering.
The average Data visualization fan in Germany is 33.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Accounting software, Database, Internet privacy, with strongest over-indexing on Accounting software (44.35× the country average). Demographically, the Data visualization audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Data visualization fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 33.8 |
| Estimated audience size | 430,388 |
Audience persona
The typical Data visualization fan in Germany is more male, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Accounting software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,596 | 1.16× |
| Nordrhein-Westfalen | 77,192 | 0.82× |
| Baden-Württemberg | 66,208 | 1.13× |
| Berlin | 63,279 | 3.29× |
| Hessen | 43,603 | 1.33× |
| Niedersachsen | 22,683 | 0.54× |
| Sachsen | 16,330 | 0.77× |
| Rheinland-Pfalz | 14,175 | 0.66× |
| Hamburg | 13,503 | 1.39× |
| Brandenburg | 12,379 | 0.93× |
| Schleswig-Holstein | 9,576 | 0.62× |
| Sachsen-Anhalt | 5,843 | 0.52× |
| Thüringen | 4,727 | 0.43× |
| Bremen | 4,297 | 1.17× |
| Mecklenburg-Vorpommern | 4,221 | 0.51× |
| Saarland | 3,832 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Accounting software | 44.35× | Business & Career |
| Database | 24.82× | Technology & Electronics |
| Internet privacy | 48.4× | Technology & Electronics |
| MySQL | 33.33× | Technology & Electronics |
| Chemical engineering | 39.2× | Business & Career |
| Business analytics | 54× | Technology & Electronics |
| Solar inverter | 43.83× | Home & Garden |
| Cybernetics | 66.59× | Politics & Society |
| Applied science | 47.36× | Business & Career |
| Quality control | 43.95× | Business & Career |
| Data processing | 55.2× | Technology & Electronics |
| Forensic science | 42× | Business & Career |
| Predictive analytics | 71.59× | Technology & Electronics |
| Data security | 27.31× | Business & Career |
| Functional programming | 69.88× | Technology & Electronics |
| Groovy (programming language) | 20× | Technology & Electronics |
| Moodle | 20× | Technology & Electronics |
| Information science | 48.84× | Business & Career |
| Python (programming language) | 18.53× | Technology & Electronics |
| C (programming language) | 21.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.28 |
| Early Adopter Mentality | POWER | 2.29 |
| Need for Security | CONSERVATISM | 2.26 |
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.59 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 10.9% |
| United Kingdom | 4.3% |
See Data visualization audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Data visualization have in Germany?
Data visualization has an estimated audience of 430,388 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Data visualization fans?
37.4% of Data visualization fans are female, 62.6% are male, with an average age of 33.8 years.
Which brands do Data visualization fans like most?
Data visualization fans show strongest brand affinity for Accounting software (44.35×), Database (24.82×), and Internet privacy (48.4×) over the country average.
Where do Data visualization fans live in Germany?
Data visualization fans in Germany are most concentrated in Bayern (reach 80,596), Nordrhein-Westfalen (reach 77,192), and Baden-Württemberg (reach 66,208). These three regions account for the largest share of the active audience.
What other brands do Data visualization fans also like?
Beyond Data visualization itself, the audience over-indexes on Database (24.82×), Internet privacy (48.4×), MySQL (33.33×), and Chemical engineering (39.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data visualization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.