Rascasse Audience Intelligence

Data visualization Audience in Germany

A data profile of the people who buy, follow and care about Data visualization in Germany — modelled from more than twelve digital signal sources. Data visualization has an estimated audience of 430,388 people in Germany.

#26among Tech trend in Germany#5072among Topic in Germany#559in Technology & Electronics

The average Data visualization fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Accounting software, Database, Internet privacy, with strongest over-indexing on Accounting software (44.35× the country average).

Demographically, the Data visualization audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Data visualization fan in Germany is more male, around 33.8 years old, with strong Need for Security tendencies and a notable affinity for Accounting software.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data visualization profile in Germany.

Audience size
430K
in Germany
Gender
37.4%♀
62.6% male
Age
33.8
average years
Country rank
#13235
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data visualization fans

37.4% are female, 62.6% are male, average age 33.8.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Data visualization audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age33.8
Estimated audience size430,388
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Data visualization audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Data visualization audience comes from Germany.

Worldwide audience distribution share by country for Data visualization
CountryShare
United States17.0%
India10.9%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data visualization audience in Germany is strongest.

Fig. 05

Top regions by affinity

Data visualization fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K2.79×
02Hessen~40K1.28×
03Hamburg~10K1.22×
04Bayern~80K1.12×
05Bremen~4K1.08×
06Baden-Württemberg~60K1.07×
07Saarland~5K0.99×
08Brandenburg~10K0.96×
09Thüringen~10K0.89×
10Mecklenburg-Vorpommern~7K0.89×
11Sachsen~20K0.88×
12Sachsen-Anhalt~10K0.88×
13Schleswig-Holstein~10K0.84×
14Rheinland-Pfalz~20K0.83×
15Nordrhein-Westfalen~80K0.82×
16Niedersachsen~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Data visualization, Germany
0.70×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data visualization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data visualization audience
#·InterestCategoryAffinity×
01Predictive analyticsTechnology & Electronics71.59×
02Functional programmingTechnology & Electronics69.88×
03CyberneticsPolitics & Society66.59×
04Data processingTechnology & Electronics55.20×
05Business analyticsTechnology & Electronics54.00×
06Information scienceBusiness & Career48.84×
07Internet privacyTechnology & Electronics48.40×
08Applied scienceBusiness & Career47.36×
09Accounting softwareBusiness & Career44.35×
10Quality controlBusiness & Career43.95×
11Solar inverterHome & Garden43.83×
12Forensic scienceBusiness & Career42.00×
13Chemical engineeringBusiness & Career39.20×
14MySQLTechnology & Electronics33.33×
15Data securityBusiness & Career27.31×
16DatabaseTechnology & Electronics24.82×
17C (programming language)Technology & Electronics21.54×
18Groovy (programming language)Technology & Electronics20.00×
19MoodleTechnology & Electronics20.00×
20Python (programming language)Technology & Electronics18.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data visualization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data visualization audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM17.94×
PatriotismCONSERVATISM5.50×
Career OrientationPOWER4.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data visualization audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Pet OwnershipJOY0.95×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data visualization have in Germany?

Data visualization has an estimated audience of 430,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Data visualization fans?

37.4% of Data visualization fans are female, 62.6% are male, with an average age of 33.8 years.

03

Which brands do Data visualization fans like most?

Data visualization fans show strongest brand affinity for Accounting software (44.35×), Database (24.82×), and Internet privacy (48.4×) over the country average.

04

Where do Data visualization fans live in Germany?

Data visualization fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Data visualization fans also like?

Beyond Data visualization itself, the audience over-indexes on Database (24.82×), Internet privacy (48.4×), MySQL (33.33×), and Chemical engineering (39.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Data visualization audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Data visualization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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