Applied science Audience in Germany
Applied science has an estimated audience of 587,597 people in Germany. 37.0% are female, 63.0% are male, average age 38.0. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Eden Lake, Hawesko, Intraocular lens, Ma Mère, Cocktail.
The average Applied science fan in Germany is 38.0 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Eden Lake, Hawesko, Intraocular lens, with strongest over-indexing on Eden Lake (30.56× the country average). Demographically, the Applied science audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Applied science fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 38.0 |
| Estimated audience size | 587,597 |
Audience persona
The typical Applied science fan in Germany is more male, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 118,079 | 2.64× |
| Nordrhein-Westfalen | 109,608 | 0.85× |
| Bayern | 86,308 | 0.91× |
| Berlin | 70,497 | 2.68× |
| Baden-Württemberg | 57,849 | 0.72× |
| Niedersachsen | 34,269 | 0.6× |
| Rheinland-Pfalz | 22,050 | 0.75× |
| Sachsen | 21,615 | 0.75× |
| Hamburg | 16,202 | 1.22× |
| Brandenburg | 15,953 | 0.88× |
| Schleswig-Holstein | 10,996 | 0.52× |
| Sachsen-Anhalt | 8,460 | 0.56× |
| Thüringen | 7,510 | 0.5× |
| Mecklenburg-Vorpommern | 6,671 | 0.59× |
| Saarland | 5,612 | 0.78× |
| Bremen | 5,257 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 30.56× | Movies & TV |
| Hawesko | 8.77× | Food & Beverages |
| Intraocular lens | 20× | Health |
| Ma Mère | 20× | Movies & TV |
| Cocktail | 1.93× | Food & Beverages |
| Low-carbon emission | 8.49× | Politics & Society |
| CAC 40 | 1.97× | Business & Career |
| VfL Wolfsburg | 2.11× | Sports |
| Unique Gifts | 1.58× | Shopping |
| Israel | 2.21× | Travel & Leisure |
| Combat sport | 1.52× | Sports |
| Christmas Gift | 1.81× | Kids & Family |
| Business English | 2.85× | Business & Career |
| Urban Outfitters | 1.55× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Urban horticulture | 1.55× | Home & Garden |
| Gewinnspiele Markt | 5.49× | Internet & Social Media |
| Emma Swan | 20× | Movies & TV |
| Home Delivery | 1.94× | Food & Beverages |
| Graham Greene (actor) | 2.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.86 |
| Need for Security | CONSERVATISM | 2.5 |
| Career Orientation | POWER | 2.27 |
| Early Adopter Mentality | POWER | 1.66 |
| Sustainability | BALANCE | 1.45 |
| Family Orientation | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 7.6% |
| Italy | 6.5% |
See Applied science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Applied science have in Germany?
Applied science has an estimated audience of 587,597 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Applied science fans?
37.0% of Applied science fans are female, 63.0% are male, with an average age of 38.0 years.
Which brands do Applied science fans like most?
Applied science fans show strongest brand affinity for Eden Lake (30.56×), Hawesko (8.77×), and Intraocular lens (20×) over the country average.
Where do Applied science fans live in Germany?
Applied science fans in Germany are most concentrated in Hessen (reach 118,079), Nordrhein-Westfalen (reach 109,608), and Bayern (reach 86,308). These three regions account for the largest share of the active audience.
What other brands do Applied science fans also like?
Beyond Applied science itself, the audience over-indexes on Hawesko (8.77×), Intraocular lens (20×), Ma Mère (20×), and Cocktail (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Applied science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.