Risk management Audience in Germany
Risk management has an estimated audience of 2,595,260 people in Germany. 38.9% are female, 61.1% are male, average age 43.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Underwriting, AON, Aral AG, Commerzbank, Sparkasse.
The average Risk management fan in Germany is 43.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Underwriting, AON, Aral AG, with strongest over-indexing on Underwriting (79.21× the country average). Demographically, the Risk management audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Risk management fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 43.6 |
| Estimated audience size | 2,595,260 |
Audience persona
The typical Risk management fan in Germany is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Underwriting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 581,990 | 1.4× |
| Nordrhein-Westfalen | 554,985 | 0.98× |
| Baden-Württemberg | 459,112 | 1.3× |
| Hessen | 421,967 | 2.13× |
| Berlin | 201,944 | 1.74× |
| Niedersachsen | 196,840 | 0.78× |
| Rheinland-Pfalz | 123,171 | 0.95× |
| Hamburg | 88,790 | 1.51× |
| Schleswig-Holstein | 82,185 | 0.88× |
| Sachsen | 81,005 | 0.64× |
| Brandenburg | 51,337 | 0.64× |
| Thüringen | 33,911 | 0.51× |
| Sachsen-Anhalt | 32,934 | 0.49× |
| Bremen | 23,120 | 1.04× |
| Mecklenburg-Vorpommern | 19,749 | 0.4× |
| Saarland | 19,633 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underwriting | 79.21× | Business & Career |
| AON | 44.19× | Business & Career |
| Aral AG | 4.86× | Cars & Mobility |
| Commerzbank | 4.73× | Business & Career |
| Sparkasse | 4.91× | Business & Career |
| Financial accounting | 11.15× | Business & Career |
| FRITZ!Box | 5.12× | Technology & Electronics |
| Postbank | 4.28× | Business & Career |
| Netto Marken-Discount | 3.45× | Shopping |
| 3.31× | Internet & Social Media | |
| Bauhaus | 3.1× | Shopping |
| Germany | 2.07× | Travel & Leisure |
| Vodafone | 3.41× | Technology & Electronics |
| American Marketing Association | 9.64× | Business & Career |
| Western Union | 5.13× | Business & Career |
| Deutsche Bank | 4.36× | Business & Career |
| Financial services | 4.02× | Business & Career |
| Fielmann | 4× | Health |
| EBay | 2.59× | Shopping |
| AutoScout24 | 2.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.71 |
| Patriotism | CONSERVATISM | 2.28 |
| Need for Security | CONSERVATISM | 2.04 |
| Convenience Orientation | PREMIUM | 1.78 |
| Quality Awareness | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 7.0% |
| India | 5.6% |
See Risk management audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Risk management have in Germany?
Risk management has an estimated audience of 2,595,260 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Risk management fans?
38.9% of Risk management fans are female, 61.1% are male, with an average age of 43.6 years.
Which brands do Risk management fans like most?
Risk management fans show strongest brand affinity for Underwriting (79.21×), AON (44.19×), and Aral AG (4.86×) over the country average.
Where do Risk management fans live in Germany?
Risk management fans in Germany are most concentrated in Bayern (reach 581,990), Nordrhein-Westfalen (reach 554,985), and Baden-Württemberg (reach 459,112). These three regions account for the largest share of the active audience.
What other brands do Risk management fans also like?
Beyond Risk management itself, the audience over-indexes on AON (44.19×), Aral AG (4.86×), Commerzbank (4.73×), and Sparkasse (4.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.