Rascasse Audience Intelligence

Risk management Audience in Germany

A data profile of the people who buy, follow and care about Risk management in Germany — modelled from more than twelve digital signal sources. Risk management has an estimated audience of 2,595,260 people in Germany.

#106among Field of study in Germany#1521among Topic in Germany#260in Business & Career

The average Risk management fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underwriting, AON, Commerzbank, with strongest over-indexing on Underwriting (79.21× the country average).

Demographically, the Risk management audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Risk management fan in Germany is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Underwriting.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Risk management profile in Germany.

Audience size
2.6M
in Germany
Gender
38.9%♀
61.1% male
Age
43.6
average years
Country rank
#2528
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Risk management fans

38.9% are female, 61.1% are male, average age 43.6.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Risk management audience in Germany
MetricValue
Female38.9%
Male61.1%
Average age43.6
Estimated audience size2,595,260
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Risk management audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Risk management audience comes from Germany.

Worldwide audience distribution share by country for Risk management
CountryShare
United States29.8%
United Kingdom7.0%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Risk management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Risk management fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.87×
02Berlin~200K1.44×
03Bayern~500K1.25×
04Baden-Württemberg~400K1.22×
05Hamburg~70K1.20×
06Bremen~20K1.03×
07Nordrhein-Westfalen~600K0.97×
08Saarland~30K0.96×
09Rheinland-Pfalz~100K0.95×
10Schleswig-Holstein~90K0.95×
11Thüringen~60K0.94×
12Mecklenburg-Vorpommern~50K0.93×
13Brandenburg~70K0.91×
14Sachsen-Anhalt~60K0.91×
15Niedersachsen~200K0.87×
16Sachsen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Risk management, Germany
0.86×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Risk management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Risk management audience
#·InterestCategoryAffinity×
01UnderwritingBusiness & Career79.21×
02AONBusiness & Career44.19×
03Financial accountingBusiness & Career11.15×
04American Marketing AssociationBusiness & Career9.64×
05Western UnionBusiness & Career5.13×
06FRITZ!BoxTechnology & Electronics5.12×
07SparkasseBusiness & Career4.91×
08Aral AGCars & Mobility4.86×
09CommerzbankBusiness & Career4.73×
10EssoCars & Mobility4.61×
11Deutsche BankBusiness & Career4.36×
12PostbankBusiness & Career4.28×
13Huk24Business & Career4.26×
14Financial servicesBusiness & Career4.02×
15FielmannHealth4.00×
16Bundesagentur für ArbeitPolitics & Society3.62×
17Netto Marken-DiscountShopping3.45×
18VodafoneTechnology & Electronics3.41×
19BauhausShopping3.10×
20GermanyTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Risk management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Risk management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.63×
Need for SecurityCONSERVATISM3.32×
PatriotismCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Risk management audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
MindfulnessBALANCE0.77×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Risk management have in Germany?

Risk management has an estimated audience of 2,595,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Risk management fans?

38.9% of Risk management fans are female, 61.1% are male, with an average age of 43.6 years.

03

Which brands do Risk management fans like most?

Risk management fans show strongest brand affinity for Underwriting (79.21×), AON (44.19×), and Commerzbank (4.73×) over the country average.

04

Where do Risk management fans live in Germany?

Risk management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Risk management fans also like?

Beyond Risk management itself, the audience over-indexes on AON (44.19×), Commerzbank (4.73×), Financial accounting (11.15×), and Sparkasse (4.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Risk management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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