Rascasse Audience Intelligence

American Marketing Association Audience in Germany

A data profile of the people who buy, follow and care about American Marketing Association in Germany — modelled from more than twelve digital signal sources. American Marketing Association has an estimated audience of 1,592,393 people in Germany.

#2among Charity in Germany#8among NGO / Political Party in Germany#394in Business & Career

American Marketing Association fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Master of Business Administration.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Master of Business Administration, Non-alcoholic beverage, Spreadsheet, with strongest over-indexing on Master of Business Administration (15.66× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Marketing Association fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Marketing Association profile in Germany.

Audience size
1.6M
in Germany
Country rank
#4216
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Marketing Association fans

Fig. 02

Gender split

Demographic split for American Marketing Association audience in Germany
MetricValue
Estimated audience size1,592,393
Fig. 04

Worldwide distribution

5.6%

of the worldwide American Marketing Association audience comes from Germany.

Worldwide audience distribution share by country for American Marketing Association
CountryShare
United States38.4%
India9.4%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Marketing Association audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Marketing Association fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.17×
02Baden-Württemberg~200K1.12×
03Nordrhein-Westfalen~400K1.11×
04Hessen~100K1.11×
05Rheinland-Pfalz~80K1.10×
06Niedersachsen~200K1.06×
07Schleswig-Holstein~60K1.06×
08Berlin~70K1.04×
09Saarland~20K1.04×
10Hamburg~30K1.00×
11Bremen~10K0.99×
12Sachsen~70K0.90×
13Brandenburg~40K0.89×
14Thüringen~30K0.87×
15Mecklenburg-Vorpommern~20K0.78×
16Sachsen-Anhalt~30K0.76×
Fig. 06

Affinity by region

Affinity by region — American Marketing Association, Germany
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Marketing Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Marketing Association audience
#·InterestCategoryAffinity×
01Iggy PopMusic & Radio21.33×
02SpreadsheetTechnology & Electronics16.59×
03Master of Business AdministrationBusiness & Career15.66×
04WordPressTechnology & Electronics12.58×
05Non-alcoholic beverageFood & Beverages11.96×
06Risk managementBusiness & Career9.64×
07Accounting softwareBusiness & Career9.49×
08Passive incomeBusiness & Career9.34×
09Affiliate marketingBusiness & Career9.07×
10BiochemistryBusiness & Career6.47×
11Mineral waterFood & Beverages6.37×
12Political scienceBusiness & Career6.13×
13LinkedInInternet & Social Media5.71×
14WürthHome & Garden5.33×
15Public transportCars & Mobility3.78×
16InnovationBusiness & Career3.19×
17Online newspaperNews3.09×
18Müller (company)Food & Beverages2.99×
19NatureHome & Garden2.01×
20TagesschauMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Marketing Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Marketing Association audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Career OrientationPOWER2.30×
SpiritualityBALANCE2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Marketing Association audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
CreativityOPEN0.82×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for American Marketing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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