American Marketing Association Audience in Germany

American Marketing Association has an estimated audience of 1,521,809 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Business English, Cocktail, Este, Veneto, Artistic inspiration.
American Marketing Association fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Home construction. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Business English, Cocktail, with strongest over-indexing on Home construction (1.99× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party · Subtype: Charity
Demographics of American Marketing Association fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,521,809 |
Audience persona
The typical American Marketing Association fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 378,491 | 1.14× |
| Bayern | 296,803 | 1.21× |
| Baden-Württemberg | 234,944 | 1.13× |
| Niedersachsen | 158,854 | 1.07× |
| Hessen | 133,093 | 1.15× |
| Rheinland-Pfalz | 84,173 | 1.1× |
| Berlin | 72,457 | 1.06× |
| Sachsen | 68,144 | 0.91× |
| Schleswig-Holstein | 57,523 | 1.05× |
| Brandenburg | 41,683 | 0.88× |
| Hamburg | 34,008 | 0.99× |
| Thüringen | 32,048 | 0.83× |
| Sachsen-Anhalt | 29,434 | 0.75× |
| Mecklenburg-Vorpommern | 22,671 | 0.78× |
| Saarland | 17,942 | 0.96× |
| Bremen | 12,705 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.99× | Home & Garden |
| Business English | 5.76× | Business & Career |
| Cocktail | 2.3× | Food & Beverages |
| Este, Veneto | 4.24× | Travel & Leisure |
| Artistic inspiration | 2.1× | Arts & Culture |
| Progressive rock | 2.6× | Music & Radio |
| VfL Wolfsburg | 2.36× | Sports |
| Geothermal heating | 7.01× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.5× | Cars & Mobility |
| Cachorros | 9.57× | Pets & Animals |
| Collectable | 1.65× | Kids & Family |
| Jesse Plemons | 3.42× | Movies & TV |
| Israel | 1.93× | Travel & Leisure |
| Mathematical economics | 8.49× | Business & Career |
| Nurse education | 2.29× | Kids & Family |
| Socialist Federal Republic of Yugoslavia | 3.53× | Politics & Society |
| Sixx | 2.53× | Movies & TV |
| Ettifaq FC | 11× | Sports |
| Minestrone | 2.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.59 |
| Career Orientation | POWER | 2.57 |
| Early Adopter Mentality | POWER | 2.44 |
| Urban Lifestyle | OPEN | 2.4 |
| Spirituality | BALANCE | 2.23 |
| Individualism | JOY | 2.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| India | 9.3% |
| Italy | 5.9% |
See American Marketing Association audiences in other countries
- American Marketing Association — United States
- American Marketing Association — United Kingdom
- American Marketing Association — France
- American Marketing Association — Italy
- American Marketing Association — Spain
- American Marketing Association — Brazil
- American Marketing Association — Japan
- American Marketing Association — South Korea
- American Marketing Association — India
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- United Nations (1,415,011)
- Fédération Française du Bâtiment (546,695)
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Marketing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.