Aktion Mensch Audience in Germany
Aktion Mensch has an estimated audience of 1,538,152 people in Germany. 60.4% are female, 39.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love Actually, Western Union, Real property, Fachhochschule, Charitable organization.
The average Aktion Mensch fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love Actually, Western Union, Real property, with strongest over-indexing on Love Actually (8.84× the country average). Demographically, the Aktion Mensch audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Aktion Mensch fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.0 |
| Estimated audience size | 1,538,152 |
Audience persona
The typical Aktion Mensch fan in Germany is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,947 | 1.23× |
| Bayern | 254,776 | 1.03× |
| Baden-Württemberg | 238,613 | 1.14× |
| Niedersachsen | 214,488 | 1.44× |
| Hessen | 120,357 | 1.03× |
| Rheinland-Pfalz | 92,502 | 1.2× |
| Schleswig-Holstein | 66,352 | 1.2× |
| Sachsen | 53,706 | 0.71× |
| Berlin | 52,885 | 0.77× |
| Brandenburg | 41,747 | 0.87× |
| Thüringen | 35,451 | 0.9× |
| Sachsen-Anhalt | 32,257 | 0.81× |
| Hamburg | 30,054 | 0.86× |
| Mecklenburg-Vorpommern | 23,960 | 0.82× |
| Saarland | 19,230 | 1.02× |
| Bremen | 12,720 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 8.84× | Movies & TV |
| Western Union | 5.07× | Business & Career |
| Real property | 5.05× | Home & Garden |
| Fachhochschule | 7.87× | Business & Career |
| Charitable organization | 4.85× | Politics & Society |
| Dailymotion | 6.7× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| Livemusic | 2.88× | Music & Radio |
| Spiegel Online | 1.91× | News |
| Self care | 3.01× | Health |
| Vacations | 2.39× | Travel & Leisure |
| Kurdistan | 7.99× | Travel & Leisure |
| Tagesschau | 1.63× | Movies & TV |
| Fundraising | 3.91× | Business & Career |
| Family | 1.69× | Kids & Family |
| Hygiene | 2.74× | Beauty & Wellness |
| ICloud | 4.1× | Technology & Electronics |
| Lieferando.de | 2.01× | Food & Beverages |
| Casino | 4.54× | Games |
| Automobiles | 1.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.04 |
| Community Orientation | OPEN | 2.01 |
| Family Orientation | CONSERVATISM | 1.79 |
| Sustainability | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.45 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| Austria | 0.4% |
| Switzerland | 0.4% |
See Aktion Mensch audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
- Fédération Française du Bâtiment (557,604)
Frequently asked questions
How many fans does Aktion Mensch have in Germany?
Aktion Mensch has an estimated audience of 1,538,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aktion Mensch fans?
60.4% of Aktion Mensch fans are female, 39.6% are male, with an average age of 40.0 years.
Which brands do Aktion Mensch fans like most?
Aktion Mensch fans show strongest brand affinity for Love Actually (8.84×), Western Union (5.07×), and Real property (5.05×) over the country average.
Where do Aktion Mensch fans live in Germany?
Aktion Mensch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,947), Bayern (reach 254,776), and Baden-Württemberg (reach 238,613). These three regions account for the largest share of the active audience.
What other brands do Aktion Mensch fans also like?
Beyond Aktion Mensch itself, the audience over-indexes on Western Union (5.07×), Real property (5.05×), Fachhochschule (7.87×), and Charitable organization (4.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aktion Mensch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.