Rascasse Audience Intelligence

Aktion Mensch Audience in Germany

A data profile of the people who buy, follow and care about Aktion Mensch in Germany — modelled from more than twelve digital signal sources. Aktion Mensch has an estimated audience of 1,529,601 people in Germany.

#4among Charity in Germany#9among NGO / Political Party in Germany#173in Politics & Society

The average Aktion Mensch fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Charitable organization, Love Actually, with strongest over-indexing on Tagesschau (2.58× the country average).

Demographically, the Aktion Mensch audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aktion Mensch fan in Germany is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aktion Mensch profile in Germany.

Audience size
1.5M
in Germany
Gender
62.8%♀
37.2% male
Age
39.0
average years
Country rank
#4385
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aktion Mensch fans

62.8% are female, 37.2% are male, average age 39.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Aktion Mensch audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age39.0
Estimated audience size1,529,601
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Aktion Mensch audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Aktion Mensch audience comes from Germany.

Worldwide audience distribution share by country for Aktion Mensch
CountryShare
Germany97.3%
Austria0.4%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aktion Mensch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aktion Mensch fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.42×
02Schleswig-Holstein~70K1.22×
03Rheinland-Pfalz~90K1.21×
04Nordrhein-Westfalen~400K1.20×
05Baden-Württemberg~200K1.12×
06Saarland~20K1.04×
07Hessen~100K1.00×
08Bayern~200K0.99×
09Bremen~10K0.96×
10Thüringen~40K0.94×
11Brandenburg~40K0.90×
12Hamburg~30K0.87×
13Sachsen-Anhalt~30K0.85×
14Mecklenburg-Vorpommern~20K0.82×
15Berlin~50K0.76×
16Sachsen~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Aktion Mensch, Germany
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aktion Mensch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aktion Mensch audience
#·InterestCategoryAffinity×
01Wales national football teamSports10.85×
02Love ActuallyMovies & TV8.84×
03Earth DayPolitics & Society8.45×
04Alexander SkarsgårdMovies & TV7.28×
05Charitable organizationPolitics & Society6.15×
06New Year's EveHome & Garden5.34×
07FundraisingBusiness & Career4.97×
08MoodleTechnology & Electronics4.49×
09ActivismPolitics & Society4.38×
10TelegramInternet & Social Media3.60×
11HugendubelShopping3.17×
12Robert RedfordMovies & TV3.06×
13VacationsTravel & Leisure2.93×
14VolunteeringPolitics & Society2.91×
15Job interviewBusiness & Career2.89×
16NatureHome & Garden2.79×
17TagesschauMovies & TV2.58×
18FocusNews2.58×
19PoliticsPolitics & Society2.01×
20FamilyKids & Family1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aktion Mensch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aktion Mensch audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.40×
Family OrientationCONSERVATISM1.96×
Pet OwnershipJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aktion Mensch audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY1.06×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aktion Mensch have in Germany?

Aktion Mensch has an estimated audience of 1,529,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aktion Mensch fans?

62.8% of Aktion Mensch fans are female, 37.2% are male, with an average age of 39.0 years.

03

Which brands do Aktion Mensch fans like most?

Aktion Mensch fans show strongest brand affinity for Tagesschau (2.58×), Charitable organization (6.15×), and Love Actually (8.84×) over the country average.

04

Where do Aktion Mensch fans live in Germany?

Aktion Mensch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aktion Mensch fans also like?

Beyond Aktion Mensch itself, the audience over-indexes on Charitable organization (6.15×), Love Actually (8.84×), Nature (2.79×), and Fundraising (4.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See Aktion Mensch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aktion Mensch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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