A data profile of the people who buy, follow and care about Moodle in Germany — modelled from more than twelve digital signal sources. Moodle has an estimated audience of 2,747,317 people in Germany.
The average Moodle fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Google Ventures, Coursera, Dropbox (service), with strongest over-indexing on Google Ventures (1031.56× the country average).
Demographically, the Moodle audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Moodle fan in Germany is more male, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Google Ventures.
The key figures that characterise the Moodle profile in Germany.
44.1% are female, 55.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.6 |
| Estimated audience size | 2,747,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
Where the Moodle audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~200K | 2.90× | |
| 02 | Berlin | ~100K | 1.14× | |
| 03 | Baden-Württemberg | ~400K | 1.12× | |
| 04 | Saarland | ~40K | 1.12× | |
| 05 | Brandenburg | ~90K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~600K | 1.06× | |
| 07 | Hamburg | ~60K | 1.06× | |
| 08 | Hessen | ~200K | 0.99× | |
| 09 | Sachsen | ~100K | 0.93× | |
| 10 | Bayern | ~400K | 0.91× | |
| 11 | Schleswig-Holstein | ~80K | 0.84× | |
| 12 | Thüringen | ~50K | 0.77× | |
| 13 | Rheinland-Pfalz | ~90K | 0.73× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.57× | |
| 15 | Niedersachsen | ~100K | 0.56× | |
| 16 | Bremen | ~8K | 0.34× |
The strongest cross-interests of the Moodle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Techstars | Business & Career | 1318.72× | ||
| 02 | Guru.com | Business & Career | 1128.34× | ||
| 03 | Google Ventures | Business & Career | 1031.56× | ||
| 04 | GoToMeeting | Technology & Electronics | 611.25× | ||
| 05 | Joomla | Internet & Social Media | 473.53× | ||
| 06 | Coursera | Business & Career | 423.86× | ||
| 07 | Accel Partners | Business & Career | 389.55× | ||
| 08 | WebEx | Technology & Electronics | 258.22× | ||
| 09 | Optimizely | Internet & Social Media | 205.11× | ||
| 10 | Regus | Business & Career | 192.60× | ||
| 11 | Fiverr | Business & Career | 191.48× | ||
| 12 | JIRA | Technology & Electronics | 157.83× | ||
| 13 | Dropbox (service) | Technology & Electronics | 137.71× | ||
| 14 | Vistaprint | Business & Career | 127.28× | ||
| 15 | Evernote | Internet & Social Media | 120.96× | ||
| 16 | SEMrush | Internet & Social Media | 110.42× | ||
| 17 | Business plan | Business & Career | 100.11× | ||
| 18 | Google Drive | Technology & Electronics | 20.00× | ||
| 19 | Google Docs | Internet & Social Media | 20.00× | ||
| 20 | Office 365 | Technology & Electronics | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.18× | |
| Convenience Orientation | PREMIUM | 7.14× | |
| Early Adopter Mentality | POWER | 3.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Pet Ownership | JOY | 0.97× |
Moodle has an estimated audience of 2,747,317 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
44.1% of Moodle fans are female, 55.9% are male, with an average age of 42.6 years.
Moodle fans show strongest brand affinity for Google Ventures (1031.56×), Coursera (423.86×), and Dropbox (service) (137.71×) over the country average.
Moodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Moodle itself, the audience over-indexes on Coursera (423.86×), Dropbox (service) (137.71×), WebEx (258.22×), and Fiverr (191.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Moodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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