Rascasse Audience Intelligence

Coursera Audience in Germany

A data profile of the people who buy, follow and care about Coursera in Germany — modelled from more than twelve digital signal sources. Coursera has an estimated audience of 677,514 people in Germany.

#304among Website / Newspaper / Magazine in Germany#721in Business & Career

The average Coursera fan in Germany is 31.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Udemy, EdX, Skillshare, with strongest over-indexing on Udemy (28.7× the country average).

Demographically, the Coursera audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coursera fan in Germany is balanced, around 31.3 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coursera profile in Germany.

Audience size
678K
in Germany
Gender
48.8%♀
51.2% male
Age
31.3
average years
Country rank
#9093
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Coursera

48.8% are female, 51.2% are male, average age 31.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Coursera audience in Germany
MetricValue
Female48.8%
Male51.2%
Average age31.3
Estimated audience size677,514
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Coursera audience in Germany
Age bracketShare%
16-1941%
20-2922%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Coursera audience comes from Germany.

Worldwide audience distribution share by country for Coursera
CountryShare
India14.9%
United States13.4%
China11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coursera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coursera fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.23×
02Hessen~100K1.91×
03Bayern~100K1.36×
04Hamburg~20K1.23×
05Baden-Württemberg~100K1.15×
06Bremen~7K1.15×
07Nordrhein-Westfalen~100K0.93×
08Rheinland-Pfalz~30K0.79×
09Sachsen~30K0.76×
10Brandenburg~20K0.76×
11Sachsen-Anhalt~10K0.74×
12Thüringen~10K0.71×
13Saarland~6K0.70×
14Niedersachsen~40K0.67×
15Schleswig-Holstein~20K0.66×
16Mecklenburg-Vorpommern~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Coursera, Germany
0.44×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coursera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coursera audience
#·InterestCategoryAffinity×
01EdXKids & Family32.00×
02UdemyBusiness & Career28.70×
03SkillshareKids & Family28.26×
04CodecademyInternet & Social Media19.88×
05Ruby (programming language)Technology & Electronics15.32×
06Microsoft AzureTechnology & Electronics14.68×
07Business analyticsTechnology & Electronics11.81×
08AngularJSTechnology & Electronics11.70×
09Stack OverflowTechnology & Electronics11.68×
10SQLTechnology & Electronics10.52×
11Java (programming language)Technology & Electronics9.24×
12Wizz AirTravel & Leisure9.07×
13forex traderBusiness & Career8.48×
14MySQLTechnology & Electronics8.25×
15MoodleTechnology & Electronics7.45×
16PHPTechnology & Electronics7.39×
17HTMLTechnology & Electronics7.15×
18GmailInternet & Social Media3.58×
19RyanairTravel & Leisure3.17×
20Harry PotterMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coursera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coursera audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.04×
Early Adopter MentalityPOWER2.18×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coursera audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.56×
CreativityOPEN0.68×
IndulgenceJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coursera have in Germany?

Coursera has an estimated audience of 677,514 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Coursera fans?

48.8% of Coursera fans are female, 51.2% are male, with an average age of 31.3 years.

03

Which brands do Coursera fans like most?

Coursera fans show strongest brand affinity for Udemy (28.7×), EdX (32×), and Skillshare (28.26×) over the country average.

04

Where do Coursera fans live in Germany?

Coursera fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coursera fans also like?

Beyond Coursera itself, the audience over-indexes on EdX (32×), Skillshare (28.26×), Codecademy (19.88×), and Wizz Air (9.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Coursera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coursera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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