Coursera Audience in Germany
Coursera has an estimated audience of 683,316 people in Germany. 48.8% are female, 51.2% are male, average age 31.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Udemy, EdX, Skillshare, Udacity, Codecademy.
The average Coursera fan in Germany is 31.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Udemy, EdX, Skillshare, with strongest over-indexing on Udemy (28.7× the country average). Demographically, the Coursera audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Coursera fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.3 |
| Estimated audience size | 683,316 |
Audience persona
The typical Coursera fan in Germany is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Udemy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 156,810 | 1.43× |
| Nordrhein-Westfalen | 140,977 | 0.94× |
| Baden-Württemberg | 109,342 | 1.17× |
| Hessen | 103,667 | 1.99× |
| Berlin | 72,770 | 2.38× |
| Niedersachsen | 43,640 | 0.66× |
| Rheinland-Pfalz | 26,131 | 0.76× |
| Sachsen | 25,157 | 0.75× |
| Hamburg | 19,218 | 1.24× |
| Schleswig-Holstein | 15,571 | 0.63× |
| Brandenburg | 15,261 | 0.72× |
| Sachsen-Anhalt | 11,865 | 0.67× |
| Thüringen | 11,608 | 0.67× |
| Bremen | 6,648 | 1.14× |
| Saarland | 5,055 | 0.6× |
| Mecklenburg-Vorpommern | 3,084 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Udemy | 28.7× | Business & Career |
| EdX | 32× | Kids & Family |
| Skillshare | 28.26× | Kids & Family |
| Udacity | 26.14× | Business & Career |
| Codecademy | 19.88× | Internet & Social Media |
| Wizz Air | 9.07× | Travel & Leisure |
| Harry Potter | 2.29× | Movies & TV |
| Gmail | 3.58× | Internet & Social Media |
| Moodle | 7.45× | Technology & Electronics |
| SQL | 10.52× | Technology & Electronics |
| Ryanair | 3.17× | Travel & Leisure |
| PHP | 7.39× | Technology & Electronics |
| MySQL | 8.25× | Technology & Electronics |
| Microsoft Azure | 14.68× | Technology & Electronics |
| Java (programming language) | 9.24× | Technology & Electronics |
| Ruby (programming language) | 15.32× | Technology & Electronics |
| Borussia Dortmund | 1.54× | Sports |
| HTML | 7.15× | Technology & Electronics |
| Stack Overflow | 11.68× | Technology & Electronics |
| AngularJS | 11.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.57 |
| Career Orientation | POWER | 3.19 |
| Travelling | THRILL | 2.56 |
| Sustainability | BALANCE | 1.6 |
| Sports Activity | POWER | 1.56 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.0% |
| United States | 13.8% |
| China | 11.7% |
See Coursera audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Coursera have in Germany?
Coursera has an estimated audience of 683,316 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Coursera fans?
48.8% of Coursera fans are female, 51.2% are male, with an average age of 31.3 years.
Which brands do Coursera fans like most?
Coursera fans show strongest brand affinity for Udemy (28.7×), EdX (32×), and Skillshare (28.26×) over the country average.
Where do Coursera fans live in Germany?
Coursera fans in Germany are most concentrated in Bayern (reach 156,810), Nordrhein-Westfalen (reach 140,977), and Baden-Württemberg (reach 109,342). These three regions account for the largest share of the active audience.
What other brands do Coursera fans also like?
Beyond Coursera itself, the audience over-indexes on EdX (32×), Skillshare (28.26×), Udacity (26.14×), and Codecademy (19.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coursera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.