Udemy Audience in Germany
Udemy has an estimated audience of 1,057,142 people in Germany. 46.2% are female, 53.8% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Exame Nacional do Ensino Médio, Vestibular, Coursera, Master of International Business, Udacity.
The average Udemy fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Exame Nacional do Ensino Médio, Vestibular, Coursera, with strongest over-indexing on Exame Nacional do Ensino Médio (109.78× the country average). Demographically, the Udemy audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Udemy fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 31.8 |
| Estimated audience size | 1,057,142 |
Audience persona
The typical Udemy fan in Germany is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Exame Nacional do Ensino Médio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,112 | 1.05× |
| Bayern | 221,210 | 1.3× |
| Baden-Württemberg | 184,904 | 1.28× |
| Hessen | 128,413 | 1.59× |
| Berlin | 85,505 | 1.81× |
| Niedersachsen | 81,324 | 0.79× |
| Rheinland-Pfalz | 47,385 | 0.89× |
| Sachsen | 39,988 | 0.77× |
| Schleswig-Holstein | 31,763 | 0.84× |
| Hamburg | 30,262 | 1.27× |
| Brandenburg | 22,953 | 0.7× |
| Thüringen | 19,412 | 0.72× |
| Sachsen-Anhalt | 16,240 | 0.59× |
| Bremen | 10,763 | 1.19× |
| Saarland | 9,509 | 0.73× |
| Mecklenburg-Vorpommern | 9,369 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Exame Nacional do Ensino Médio | 109.78× | Business & Career |
| Vestibular | 99.83× | Health |
| Coursera | 97.03× | Business & Career |
| Master of International Business | 98.88× | Business & Career |
| Udacity | 81.51× | Business & Career |
| EdX | 72.31× | Kids & Family |
| Bachelor of Pharmacy | 62.41× | Business & Career |
| Master of Accountancy | 122.44× | Business & Career |
| Codecademy | 54.85× | Internet & Social Media |
| Business education | 49.09× | Business & Career |
| Stack Overflow | 44.33× | Technology & Electronics |
| Productivity | 25.46× | Business & Career |
| Code.org | 102.91× | Business & Career |
| ICloud | 17.29× | Technology & Electronics |
| Moodle | 20× | Technology & Electronics |
| Massive open online course | 72.53× | Business & Career |
| Bachelor of Information Technology | 73.5× | Business & Career |
| Lifelong learning | 37.56× | Business & Career |
| Educational technology | 14.19× | Business & Career |
| 5.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.01 |
| Early Adopter Mentality | POWER | 2.73 |
| Social Media Usage | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.53 |
| Sustainability | BALANCE | 1.52 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 10.6% |
| Brazil | 8.7% |
See Udemy audiences in other countries
More E-learning audiences in Germany
- Duolingo (2,664,749)
- Babbel (1,081,411)
- ResearchGate (915,104)
- Udacity (660,393)
- Khan Academy (549,517)
Frequently asked questions
How many fans does Udemy have in Germany?
Udemy has an estimated audience of 1,057,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Udemy fans?
46.2% of Udemy fans are female, 53.8% are male, with an average age of 31.8 years.
Which brands do Udemy fans like most?
Udemy fans show strongest brand affinity for Exame Nacional do Ensino Médio (109.78×), Vestibular (99.83×), and Coursera (97.03×) over the country average.
Where do Udemy fans live in Germany?
Udemy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,112), Bayern (reach 221,210), and Baden-Württemberg (reach 184,904). These three regions account for the largest share of the active audience.
What other brands do Udemy fans also like?
Beyond Udemy itself, the audience over-indexes on Vestibular (99.83×), Coursera (97.03×), Master of International Business (98.88×), and Udacity (81.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.