Rascasse Audience Intelligence

Udemy Audience in Germany

A data profile of the people who buy, follow and care about Udemy in Germany — modelled from more than twelve digital signal sources. Udemy has an estimated audience of 1,029,354 people in Germany.

#3among E-learning in Germany#223among Website / Newspaper / Magazine in Germany#564in Business & Career

The average Udemy fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Exame Nacional do Ensino Médio, Vestibular, Coursera, with strongest over-indexing on Exame Nacional do Ensino Médio (109.78× the country average).

Demographically, the Udemy audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Udemy fan in Germany is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Exame Nacional do Ensino Médio.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Udemy profile in Germany.

Audience size
1M
in Germany
Gender
46.2%♀
53.8% male
Age
31.8
average years
Country rank
#6359
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Udemy

46.2% are female, 53.8% are male, average age 31.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Udemy audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age31.8
Estimated audience size1,029,354
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Udemy audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Udemy audience comes from Germany.

Worldwide audience distribution share by country for Udemy
CountryShare
United States13.7%
India10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Udemy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Udemy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.71×
02Hessen~100K1.57×
03Bayern~200K1.29×
04Baden-Württemberg~200K1.25×
05Bremen~10K1.24×
06Hamburg~30K1.23×
07Nordrhein-Westfalen~200K1.03×
08Rheinland-Pfalz~50K0.91×
09Schleswig-Holstein~30K0.83×
10Niedersachsen~80K0.79×
11Saarland~10K0.79×
12Sachsen~40K0.77×
13Thüringen~20K0.75×
14Brandenburg~20K0.73×
15Sachsen-Anhalt~20K0.64×
16Mecklenburg-Vorpommern~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Udemy, Germany
0.50×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Udemy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Udemy audience
#·InterestCategoryAffinity×
01Master of AccountancyBusiness & Career122.44×
02Exame Nacional do Ensino MédioBusiness & Career109.78×
03Code.orgBusiness & Career102.91×
04VestibularHealth99.83×
05Master of International BusinessBusiness & Career98.88×
06CourseraBusiness & Career97.03×
07Bachelor of Information TechnologyBusiness & Career73.50×
08Massive open online courseBusiness & Career72.53×
09EdXKids & Family72.31×
10Bachelor of PharmacyBusiness & Career62.41×
11CodecademyInternet & Social Media54.85×
12Business educationBusiness & Career49.09×
13Stack OverflowTechnology & Electronics44.33×
14Lifelong learningBusiness & Career37.56×
15ProductivityBusiness & Career25.46×
16MoodleTechnology & Electronics20.00×
17ICloudTechnology & Electronics17.29×
18Educational technologyBusiness & Career14.19×
19Groovy (programming language)Technology & Electronics13.35×
20Distance educationBusiness & Career10.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Udemy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Udemy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.99×
Need for SecurityCONSERVATISM3.30×
Early Adopter MentalityPOWER3.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Udemy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
TraditionCONSERVATISM0.74×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Udemy have in Germany?

Udemy has an estimated audience of 1,029,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Udemy fans?

46.2% of Udemy fans are female, 53.8% are male, with an average age of 31.8 years.

03

Which brands do Udemy fans like most?

Udemy fans show strongest brand affinity for Exame Nacional do Ensino Médio (109.78×), Vestibular (99.83×), and Coursera (97.03×) over the country average.

04

Where do Udemy fans live in Germany?

Udemy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Udemy fans also like?

Beyond Udemy itself, the audience over-indexes on Vestibular (99.83×), Coursera (97.03×), Master of International Business (98.88×), and EdX (72.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-learning audiences in Germany

See Udemy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →