Rascasse Audience Intelligence

Udemy Audience in United States

A data profile of the people who buy, follow and care about Udemy in United States — modelled from more than twelve digital signal sources. Udemy has an estimated audience of 6,248,055 people in United States.

#3among E-learning in United States#146among Website / Newspaper / Magazine in United States#515in Business & Career

The average Udemy fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coursera, Codecademy, EdX, with strongest over-indexing on Coursera (18.19× the country average).

Demographically, the Udemy audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Udemy fan in United States is more female, around 29.2 years old, with strong Need for Security tendencies and a notable affinity for Coursera.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Udemy profile in United States.

Audience size
6.2M
in United States
Gender
63.4%♀
36.6% male
Age
29.2
average years
Country rank
#5543
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Udemy

63.4% are female, 36.6% are male, average age 29.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Udemy audience in United States
MetricValue
Female63.4%
Male36.6%
Average age29.2
Estimated audience size6,248,055
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Udemy audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Udemy audience comes from United States.

Worldwide audience distribution share by country for Udemy
CountryShare
United States13.7%
India10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Udemy audience in United States is strongest.

Fig. 05

Top regions by affinity

Udemy fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K2.02×
02Maryland~200K1.87×
03Washington, District of Columbia~30K1.81×
04Texas~800K1.54×
05New Jersey~200K1.54×
06Georgia~300K1.46×
07Colorado~100K1.37×
08Utah~70K1.30×
09California~900K1.28×
10Washington~200K1.28×
11Florida~500K1.24×
12New York~400K1.24×
13North Carolina~200K1.20×
14Massachusetts~100K1.19×
15Illinois~200K1.18×
16Delaware~20K1.10×
17Arizona~100K1.09×
18Connecticut~70K1.03×
19Missouri~100K0.99×
20Nevada~60K0.98×
21Kansas~50K0.95×
22Ohio~200K0.94×
23New Hampshire~20K0.94×
24Tennessee~100K0.92×
25Oregon~70K0.92×
26Michigan~200K0.91×
27Idaho~30K0.91×
28Pennsylvania~200K0.89×
29Minnesota~80K0.88×
30Alabama~80K0.87×
31Indiana~100K0.84×
32South Carolina~80K0.84×
33Louisiana~70K0.81×
34Oklahoma~60K0.81×
35Arkansas~40K0.81×
36Nebraska~30K0.79×
37Hawaii~20K0.79×
38Alaska~10K0.78×
39Rhode Island~20K0.77×
40New Mexico~20K0.76×
41Vermont~8K0.74×
42Wisconsin~70K0.73×
43Iowa~40K0.70×
44Mississippi~40K0.68×
45Maine~20K0.68×
46Montana~10K0.67×
47Kentucky~50K0.66×
48South Dakota~9K0.64×
49North Dakota~8K0.64×
50West Virginia~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Udemy, United States
0.63×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Udemy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Udemy audience
#·InterestCategoryAffinity×
01CourseraBusiness & Career18.19×
02CodecademyInternet & Social Media13.42×
03EdXKids & Family12.35×
04SkillshareKids & Family11.46×
05Code.orgBusiness & Career8.09×
06Stack OverflowTechnology & Electronics6.84×
07C Sharp (programming language)Technology & Electronics6.72×
08SQLTechnology & Electronics6.16×
09MySQLTechnology & Electronics5.71×
10AngularJSTechnology & Electronics5.44×
11HTMLTechnology & Electronics4.54×
12Khan AcademyBusiness & Career4.46×
13Long LashesBeauty & Wellness3.57×
14PHPTechnology & Electronics3.55×
15Master classBusiness & Career3.22×
16Machine learningBusiness & Career3.20×
17Indeed.comBusiness & Career2.95×
18GeminiTechnology & Electronics1.87×
19Curly HairBeauty & Wellness1.81×
20Google DocsInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Udemy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Udemy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.30×
Career OrientationPOWER1.26×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Udemy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Community OrientationOPEN0.80×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Udemy have in United States?

Udemy has an estimated audience of 6,248,055 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Udemy fans?

63.4% of Udemy fans are female, 36.6% are male, with an average age of 29.2 years.

03

Which brands do Udemy fans like most?

Udemy fans show strongest brand affinity for Coursera (18.19×), Codecademy (13.42×), and EdX (12.35×) over the country average.

04

Where do Udemy fans live in United States?

Udemy fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Udemy fans also like?

Beyond Udemy itself, the audience over-indexes on Codecademy (13.42×), EdX (12.35×), Indeed.com (2.95×), and Skillshare (11.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-learning audiences in United States

See Udemy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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