Udemy Audience in United States
Udemy has an estimated audience of 6,328,594 people in United States. 63.4% are female, 36.6% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Coursera, Codecademy, EdX, Indeed.com, Skillshare.
The average Udemy fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coursera, Codecademy, EdX, with strongest over-indexing on Coursera (18.19× the country average). Demographically, the Udemy audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Udemy fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 29.2 |
| Estimated audience size | 6,328,594 |
Audience persona
The typical Udemy fan in United States is more female, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coursera.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 917,861 | 1.32× |
| Texas | 885,912 | 1.63× |
| Florida | 530,025 | 1.24× |
| New York | 462,256 | 1.31× |
| Virginia | 321,764 | 2.09× |
| Georgia | 286,725 | 1.47× |
| New Jersey | 260,514 | 1.62× |
| Illinois | 256,365 | 1.22× |
| North Carolina | 236,298 | 1.24× |
| Maryland | 210,285 | 1.93× |
| Pennsylvania | 192,676 | 0.9× |
| Ohio | 192,408 | 0.99× |
| Washington | 164,461 | 1.3× |
| Michigan | 156,703 | 0.95× |
| Massachusetts | 155,376 | 1.25× |
| Arizona | 145,640 | 1.13× |
| Colorado | 141,492 | 1.42× |
| Tennessee | 113,706 | 0.9× |
| Missouri | 106,526 | 1.04× |
| Indiana | 96,087 | 0.83× |
| Minnesota | 81,486 | 0.9× |
| South Carolina | 79,010 | 0.83× |
| Utah | 77,592 | 1.37× |
| Alabama | 73,472 | 0.83× |
| Wisconsin | 69,304 | 0.73× |
| Oregon | 67,010 | 0.92× |
| Connecticut | 65,900 | 1.04× |
| Nevada | 61,308 | 1× |
| Louisiana | 58,134 | 0.71× |
| Oklahoma | 56,005 | 0.8× |
| Kentucky | 51,653 | 0.65× |
| Kansas | 44,660 | 0.9× |
| Arkansas | 41,396 | 0.79× |
| Washington, District of Columbia | 36,295 | 1.91× |
| Iowa | 35,065 | 0.67× |
| Mississippi | 30,389 | 0.58× |
| Idaho | 26,958 | 0.85× |
| Nebraska | 23,922 | 0.75× |
| New Hampshire | 22,926 | 0.92× |
| New Mexico | 22,333 | 0.7× |
| Hawaii | 21,326 | 0.78× |
| Delaware | 18,850 | 1.08× |
| West Virginia | 16,178 | 0.55× |
| Rhode Island | 14,589 | 0.72× |
| Maine | 14,436 | 0.64× |
| Montana | 10,608 | 0.6× |
| Alaska | 9,271 | 0.68× |
| South Dakota | 7,951 | 0.54× |
| Vermont | 7,794 | 0.7× |
| North Dakota | 7,233 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coursera | 18.19× | Business & Career |
| Codecademy | 13.42× | Internet & Social Media |
| EdX | 12.35× | Kids & Family |
| Indeed.com | 2.95× | Business & Career |
| Skillshare | 11.46× | Kids & Family |
| Khan Academy | 4.46× | Business & Career |
| PHP | 3.55× | Technology & Electronics |
| MySQL | 5.71× | Technology & Electronics |
| SQL | 6.16× | Technology & Electronics |
| Stack Overflow | 6.84× | Technology & Electronics |
| Google Docs | 1.56× | Internet & Social Media |
| Long Lashes | 3.57× | Beauty & Wellness |
| HTML | 4.54× | Technology & Electronics |
| Master class | 3.22× | Business & Career |
| Gemini | 1.87× | Technology & Electronics |
| Code.org | 8.09× | Business & Career |
| AngularJS | 5.44× | Technology & Electronics |
| Curly Hair | 1.81× | Beauty & Wellness |
| C Sharp (programming language) | 6.72× | Technology & Electronics |
| Machine learning | 3.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Mindfulness | BALANCE | 1.5 |
| Career Orientation | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Sustainability | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 10.6% |
| Brazil | 8.7% |
See Udemy audiences in other countries
More E-learning audiences in United States
- Khan Academy (14,021,322)
- Duolingo (10,989,857)
- Babbel (2,381,969)
- Rosetta Stone (software) (1,728,988)
- ResearchGate (1,457,790)
Frequently asked questions
How many fans does Udemy have in United States?
Udemy has an estimated audience of 6,328,594 people in United States, concentrated in California and Texas.
What is the gender split and age of Udemy fans?
63.4% of Udemy fans are female, 36.6% are male, with an average age of 29.2 years.
Which brands do Udemy fans like most?
Udemy fans show strongest brand affinity for Coursera (18.19×), Codecademy (13.42×), and EdX (12.35×) over the country average.
Where do Udemy fans live in United States?
Udemy fans in United States are most concentrated in California (reach 917,861), Texas (reach 885,912), and Florida (reach 530,025). These three regions account for the largest share of the active audience.
What other brands do Udemy fans also like?
Beyond Udemy itself, the audience over-indexes on Codecademy (13.42×), EdX (12.35×), Indeed.com (2.95×), and Skillshare (11.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.