A data profile of the people who buy, follow and care about Code.org in United States — modelled from more than twelve digital signal sources. Code.org has an estimated audience of 1,456,421 people in United States.
The average Code.org fan in United States is 28.7 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, North Carolina.
The key figures that characterise the Code.org profile in United States.
65.9% are female, 34.1% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 28.7 |
| Estimated audience size | 1,456,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 21% | |
| 30-39 | 11% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Code.org audience comes from United States.
| Country | Share |
|---|---|
| China | 14.0% |
| United States | 12.1% |
| Thailand | 9.9% |
Where the Code.org audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~40K | 3.42× | |
| 02 | Indiana | ~50K | 1.95× | |
| 03 | South Carolina | ~40K | 1.83× | |
| 04 | North Carolina | ~80K | 1.78× | |
| 05 | Alabama | ~30K | 1.63× | |
| 06 | Wyoming | ~3K | 1.54× | |
| 07 | Iowa | ~20K | 1.48× | |
| 08 | Idaho | ~10K | 1.47× | |
| 09 | Oklahoma | ~20K | 1.46× | |
| 10 | North Dakota | ~4K | 1.44× | |
| 11 | Hawaii | ~8K | 1.39× | |
| 12 | Maryland | ~30K | 1.34× | |
| 13 | Arkansas | ~10K | 1.19× | |
| 14 | South Dakota | ~4K | 1.18× | |
| 15 | New Mexico | ~8K | 1.15× | |
| 16 | Montana | ~4K | 1.13× | |
| 17 | Nevada | ~10K | 1.09× | |
| 18 | Wisconsin | ~20K | 1.07× | |
| 19 | Michigan | ~40K | 1.03× | |
| 20 | Georgia | ~40K | 1.02× | |
| 21 | Utah | ~10K | 1.02× | |
| 22 | Tennessee | ~30K | 1.01× | |
| 23 | Pennsylvania | ~50K | 1.00× | |
| 24 | Nebraska | ~7K | 0.95× | |
| 25 | Texas | ~100K | 0.90× | |
| 26 | Kentucky | ~20K | 0.87× | |
| 27 | Rhode Island | ~4K | 0.84× | |
| 28 | Alaska | ~2K | 0.82× | |
| 29 | Illinois | ~40K | 0.79× | |
| 30 | New Jersey | ~30K | 0.78× | |
| 31 | New York | ~60K | 0.75× | |
| 32 | Washington | ~20K | 0.74× | |
| 33 | Ohio | ~30K | 0.69× | |
| 34 | Louisiana | ~10K | 0.69× | |
| 35 | Arizona | ~20K | 0.67× | |
| 36 | Missouri | ~20K | 0.67× | |
| 37 | Massachusetts | ~20K | 0.66× | |
| 38 | Connecticut | ~9K | 0.65× | |
| 39 | West Virginia | ~4K | 0.65× | |
| 40 | Colorado | ~10K | 0.64× | |
| 41 | New Hampshire | ~4K | 0.64× | |
| 42 | Florida | ~60K | 0.62× | |
| 43 | Maine | ~3K | 0.62× | |
| 44 | Delaware | ~2K | 0.62× | |
| 45 | Kansas | ~7K | 0.61× | |
| 46 | Minnesota | ~10K | 0.59× | |
| 47 | Oregon | ~9K | 0.58× | |
| 48 | Virginia | ~20K | 0.57× | |
| 49 | California | ~90K | 0.55× | |
| 50 | Washington, District of Columbia | ~2K | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Code.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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