Rascasse Audience Intelligence

Humane society Audience in United States

A data profile of the people who buy, follow and care about Humane society in United States — modelled from more than twelve digital signal sources. Humane society has an estimated audience of 11,626,465 people in United States.

#1among Charity in United States#2016among Topic in United States#187in Politics & Society

The average Humane society fan in United States is 42.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Wisconsin.

Top brand affinities include Veterinary medicine, Nonprofit organization, Nature, with strongest over-indexing on Veterinary medicine (3.09× the country average).

Demographically, the Humane society audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humane society fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Veterinary medicine.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humane society profile in United States.

Audience size
11.6M
in United States
Gender
74.8%♀
25.2% male
Age
42.9
average years
Country rank
#3075
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humane society fans

74.8% are female, 25.2% are male, average age 42.9.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Humane society audience in United States
MetricValue
Female74.8%
Male25.2%
Average age42.9
Estimated audience size11,626,465
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Humane society audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Humane society audience comes from United States.

Worldwide audience distribution share by country for Humane society
CountryShare
United States66.3%
Canada6.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humane society audience in United States is strongest.

Fig. 05

Top regions by affinity

Humane society fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K4.19×
02Hawaii~200K3.51×
03Nebraska~200K2.86×
04Wisconsin~500K2.74×
05Colorado~400K1.98×
06Idaho~100K1.97×
07Vermont~40K1.75×
08Minnesota~300K1.63×
09Oregon~200K1.61×
10Washington~300K1.47×
11Arizona~300K1.45×
12Utah~200K1.44×
13Michigan~400K1.40×
14Kansas~100K1.36×
15Indiana~300K1.32×
16Missouri~200K1.26×
17Kentucky~200K1.25×
18Montana~40K1.20×
19Iowa~100K1.14×
20Florida~800K1.05×
21Ohio~300K0.95×
22Nevada~100K0.89×
23Maine~30K0.76×
24New Hampshire~30K0.75×
25Mississippi~70K0.72×
26West Virginia~40K0.72×
27South Carolina~100K0.71×
28Wyoming~10K0.69×
29North Dakota~20K0.66×
30Pennsylvania~200K0.64×
31Arkansas~60K0.62×
32Maryland~100K0.56×
33Tennessee~100K0.54×
34Georgia~200K0.50×
35North Carolina~200K0.49×
36Alabama~70K0.46×
37California~600K0.43×
38Illinois~200K0.40×
39Oklahoma~50K0.38×
40New Mexico~20K0.38×
41Washington, District of Columbia~10K0.38×
42Texas~300K0.32×
43Delaware~10K0.31×
44Virginia~80K0.27×
45Rhode Island~10K0.27×
46Connecticut~30K0.26×
47Louisiana~40K0.24×
48New York~100K0.21×
49Massachusetts~30K0.14×
50New Jersey~40K0.13×
Fig. 06

Affinity by region

Affinity by region — Humane society, United States
0.13×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humane society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humane society audience
#·InterestCategoryAffinity×
01Khan AcademyBusiness & Career4.09×
02Veterinary medicineBusiness & Career3.09×
03Pet sittingPets & Animals2.71×
04Charitable organizationPolitics & Society2.34×
05Britney SpearsMusic & Radio2.17×
06Nonprofit organizationPolitics & Society2.11×
07Subscription business modelShopping1.99×
08PetcoShopping1.99×
09Discount storesShopping1.89×
10LivestockPets & Animals1.88×
11WeatherHome & Garden1.71×
12Hobby LobbyHome & Garden1.70×
13HairstyleBeauty & Wellness1.63×
14SubwayFood & Beverages1.60×
15IKEAHome & Garden1.60×
16NatureHome & Garden1.58×
17Planet FitnessSports1.58×
18RedditInternet & Social Media1.58×
19HappinessHealth1.57×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humane society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humane society audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.10×
PatriotismCONSERVATISM1.46×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humane society audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.89×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humane society have in United States?

Humane society has an estimated audience of 11,626,465 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Humane society fans?

74.8% of Humane society fans are female, 25.2% are male, with an average age of 42.9 years.

03

Which brands do Humane society fans like most?

Humane society fans show strongest brand affinity for Veterinary medicine (3.09×), Nonprofit organization (2.11×), and Nature (1.58×) over the country average.

04

Where do Humane society fans live in United States?

Humane society fans in United States are most concentrated in Florida (reach ~800K), California (reach ~600K), and Wisconsin (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Humane society fans also like?

Beyond Humane society itself, the audience over-indexes on Nonprofit organization (2.11×), Nature (1.58×), Happiness (1.57×), and Khan Academy (4.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Humane society audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humane society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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