Humane society Audience in United States

Humane society has an estimated audience of 11,626,465 people in United States. 74.8% are female, 25.2% are male, average age 42.9. Top regions: Florida, California, Wisconsin. Top brand affinities: Khan Academy, Capital One, Autism Awareness, Diabetes mellitus awareness, This Is Us (TV series).

The average Humane society fan in United States is 42.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Wisconsin. Top brand affinities include Khan Academy, Capital One, Autism Awareness, with strongest over-indexing on Khan Academy (28.77× the country average). Demographically, the Humane society audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Charity

Demographics of Humane society fans

Demographic split for Humane society audience in United States
MetricValue
Female74.8%
Male25.2%
Average age42.9
Estimated audience size11,626,465

Audience persona

The typical Humane society fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Humane society in United States
RegionReachAffinity
Florida867,3971.1×
California599,8720.47×
Wisconsin468,5482.68×
Michigan455,4671.5×
Washington359,7311.54×
Texas355,3360.36×
Ohio352,2170.98×
Colorado346,6031.89×
Arizona327,4061.38×
Indiana279,2971.31×
Minnesota279,1631.68×
Pennsylvania266,0040.68×
Missouri255,8871.37×
Oregon224,3041.68×
Georgia187,1550.52×
Kentucky185,4571.27×
North Carolina182,2640.52×
Utah163,9311.57×
Hawaii162,8013.26×
Illinois159,0870.41×
Nebraska157,0252.69×
New York138,6740.21×
South Carolina132,3360.76×
Kansas128,9041.41×
Tennessee124,5490.53×
Idaho118,3112.03×
Maryland117,1900.59×
South Dakota111,1884.14×
Iowa107,9301.13×
Nevada95,5430.85×
Virginia81,9710.29×
Mississippi69,0980.72×
Alabama68,5030.42×
Arkansas59,7440.62×
Oklahoma49,7590.39×
New Jersey38,9690.13×
West Virginia37,8250.7×
Montana37,8151.17×
Louisiana34,6610.23×
New Hampshire33,3030.73×
Vermont32,5841.6×
Massachusetts30,8520.13×
Connecticut30,4730.26×
Maine30,0770.72×
New Mexico20,9330.36×
North Dakota15,0720.63×
Washington, District of Columbia13,8890.4×
Wyoming9,6610.56×
Delaware8,1940.26×
Alaska2,6940.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humane society audience
BrandAffinityCategory
Khan Academy28.77×Business & Career
Capital One8.28×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
This Is Us (TV series)25.84×Movies & TV
Full House26.62×Movies & TV
Google Maps6.2×Internet & Social Media
AccuWeather9.89×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane Keaton8.09×Movies & TV
Circle K8.58×Shopping
Billy Bob Thornton10.59×Movies & TV
Indeed.com4.97×Business & Career
Jane the Virgin23.95×Movies & TV
CarGurus6.96×Cars & Mobility
Beetlejuice5.75×Movies & TV
Google News6.6×News
Income tax13.19×Business & Career
Catherine Zeta-Jones12.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humane society audience
TraitClusterScore
Community OrientationOPEN1.55
ExtroversionTHRILL1.39
Pet OwnershipJOY1.36
Family OrientationCONSERVATISM1.16
CreativityOPEN1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Humane society
CountryShare
United States66.3%
Canada6.8%
United Kingdom6.3%

See Humane society audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Humane society have in United States?

Humane society has an estimated audience of 11,626,465 people in United States, concentrated in Florida and California.

What is the gender split and age of Humane society fans?

74.8% of Humane society fans are female, 25.2% are male, with an average age of 42.9 years.

Which brands do Humane society fans like most?

Humane society fans show strongest brand affinity for Khan Academy (28.77×), Capital One (8.28×), and Autism Awareness (19.03×) over the country average.

Where do Humane society fans live in United States?

Humane society fans in United States are most concentrated in Florida (reach 867,397), California (reach 599,872), and Wisconsin (reach 468,548). These three regions account for the largest share of the active audience.

What other brands do Humane society fans also like?

Beyond Humane society itself, the audience over-indexes on Capital One (8.28×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and This Is Us (TV series) (25.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humane society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.