Khan Academy Audience in United States

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Khan Academy has an estimated audience of 14,021,321 people in United States. 70.1% are female, 29.9% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Kumon, Amway, Sprout (TV network), Caviar.

The average Khan Academy fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Kumon, Amway, with strongest over-indexing on Nashville (2012 TV series) (31.62× the country average). Demographically, the Khan Academy audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

Demographics of Khan Academy fans

Demographic split for Khan Academy audience in United States
MetricValue
Female70.1%
Male29.9%
Average age29.5
Estimated audience size14,021,321

Audience persona

The typical Khan Academy fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for Khan Academy in United States
RegionReachAffinity
California1,711,5751.11×
Texas1,701,9121.41×
Florida1,540,2111.62×
New York676,1600.86×
Georgia672,1671.56×
North Carolina642,9471.52×
Illinois615,3111.32×
Michigan515,5571.41×
New Jersey424,8341.19×
Pennsylvania423,0990.9×
Ohio389,0940.9×
Arizona327,8771.15×
Washington316,5771.13×
Virginia307,1070.9×
Indiana287,8741.12×
Louisiana271,1081.5×
Maryland250,8971.04×
Colorado231,9781.05×
Massachusetts217,8770.79×
South Carolina216,6401.03×
Tennessee210,6080.75×
Connecticut207,5021.48×
Kentucky202,5281.15×
Mississippi177,8881.54×
Missouri171,6750.76×
Alabama169,2280.86×
Wisconsin160,5460.76×
Arkansas147,2141.27×
Oregon127,9760.8×
Oklahoma112,4370.72×
Minnesota107,0840.53×
Nevada107,0800.79×
New Mexico103,3661.47×
Utah93,4230.74×
Iowa88,5570.77×
Idaho82,7631.18×
West Virginia75,3661.15×
Kansas59,7200.54×
New Hampshire52,7860.96×
Hawaii52,2830.87×
Rhode Island46,3191.04×
Delaware42,4631.1×
Nebraska42,3590.6×
Montana35,8390.92×
Maine35,6320.71×
Washington, District of Columbia30,6260.73×
South Dakota24,0350.74×
Alaska21,9660.73×
North Dakota21,3030.74×
Vermont15,5280.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Khan Academy audience
BrandAffinityCategory
Nashville (2012 TV series)31.62×Movies & TV
Kumon44.28×Business & Career
Amway39×Health
Sprout (TV network)30.15×Movies & TV
Caviar28.58×Food & Beverages
Legoland California Resort36.44×Travel & Leisure
BabyTV44.89×Kids & Family
Mom (TV series)19.09×Movies & TV
This Is Us (TV series)15.75×Movies & TV
All in the Family23.54×Movies & TV
Pet Supplies Plus13.07×Shopping
Psy44.89×Music & Radio
Dutch Wonderland35.65×Travel & Leisure
YTV (TV channel)37.96×Movies & TV
San Diego Humane Society35.12×Travel & Leisure
Cutthroat Kitchen45.11×Movies & TV
SeaWorld San Antonio28.08×Travel & Leisure
Woolworths27.49×Shopping
Kings Island27.78×Travel & Leisure
ACT (test)22.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Khan Academy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
Convenience OrientationPREMIUM2.12
Community OrientationOPEN2.06
Career OrientationPOWER1.61
Early Adopter MentalityPOWER1.55
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Khan Academy
CountryShare
United States24.4%
Brazil13.7%
Vietnam11.9%

See Khan Academy audiences in other countries

More E-learning audiences in United States

Frequently asked questions

How many fans does Khan Academy have in United States?

Khan Academy has an estimated audience of 14,021,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Khan Academy fans?

70.1% of Khan Academy fans are female, 29.9% are male, with an average age of 29.5 years.

Which brands do Khan Academy fans like most?

Khan Academy fans show strongest brand affinity for Nashville (2012 TV series) (31.62×), Kumon (44.28×), and Amway (39×) over the country average.

Where do Khan Academy fans live in United States?

Khan Academy fans in United States are most concentrated in California (reach 1,711,575), Texas (reach 1,701,912), and Florida (reach 1,540,211). These three regions account for the largest share of the active audience.

What other brands do Khan Academy fans also like?

Beyond Khan Academy itself, the audience over-indexes on Kumon (44.28×), Amway (39×), Sprout (TV network) (30.15×), and Caviar (28.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.