Rascasse Audience Intelligence

Khan Academy Audience in United States

A data profile of the people who buy, follow and care about Khan Academy in United States — modelled from more than twelve digital signal sources. Khan Academy has an estimated audience of 13,772,575 people in United States.

#1among E-learning in United States#64among Website / Newspaper / Magazine in United States#265in Business & Career

The average Khan Academy fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nashville (2012 TV series), Kumon, Amway, with strongest over-indexing on Nashville (2012 TV series) (31.62× the country average).

Demographically, the Khan Academy audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Khan Academy fan in United States is more female, around 29.5 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khan Academy profile in United States.

Audience size
13.8M
in United States
Gender
70.1%♀
29.9% male
Age
29.5
average years
Country rank
#2571
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Khan Academy

70.1% are female, 29.9% are male, average age 29.5.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Khan Academy audience in United States
MetricValue
Female70.1%
Male29.9%
Average age29.5
Estimated audience size13,772,575
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Khan Academy audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Khan Academy audience comes from United States.

Worldwide audience distribution share by country for Khan Academy
CountryShare
United States23.9%
Brazil13.6%
Vietnam11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khan Academy audience in United States is strongest.

Fig. 05

Top regions by affinity

Khan Academy fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.75×
02Louisiana~300K1.62×
03Georgia~700K1.52×
04Connecticut~200K1.50×
05Florida~1.5M1.49×
06New Mexico~100K1.44×
07North Carolina~600K1.39×
08Texas~1.5M1.35×
09Michigan~500K1.30×
10Arkansas~100K1.28×
11West Virginia~80K1.26×
12Illinois~600K1.19×
13Rhode Island~50K1.17×
14Delaware~50K1.17×
15Arizona~300K1.16×
16Indiana~300K1.15×
17Idaho~80K1.14×
18New Jersey~400K1.13×
19Washington~300K1.09×
20Kentucky~200K1.09×
21California~1.5M1.07×
22Montana~40K1.07×
23South Carolina~200K1.03×
24Maryland~200K0.98×
25Colorado~200K0.97×
26New Hampshire~50K0.94×
27Pennsylvania~400K0.92×
28North Dakota~30K0.89×
29Virginia~300K0.86×
30Hawaii~50K0.84×
31Ohio~400K0.83×
32Alabama~200K0.83×
33South Dakota~30K0.82×
34Alaska~20K0.82×
35New York~600K0.81×
36Nevada~100K0.80×
37Iowa~90K0.79×
38Massachusetts~200K0.78×
39Wisconsin~200K0.76×
40Oklahoma~100K0.76×
41Tennessee~200K0.74×
42Washington, District of Columbia~30K0.74×
43Oregon~100K0.72×
44Maine~40K0.72×
45Missouri~200K0.71×
46Utah~90K0.71×
47Vermont~20K0.70×
48Nebraska~40K0.58×
49Kansas~60K0.55×
50Minnesota~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Khan Academy, United States
0.53×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khan Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khan Academy audience
#·InterestCategoryAffinity×
01BabyTVKids & Family44.89×
02PsyMusic & Radio44.89×
03KumonBusiness & Career44.28×
04AmwayHealth39.00×
05YTV (TV channel)Movies & TV37.96×
06Legoland California ResortTravel & Leisure36.44×
07Dutch WonderlandTravel & Leisure35.65×
08San Diego Humane SocietyTravel & Leisure35.12×
09Nashville (2012 TV series)Movies & TV31.62×
10Sprout (TV network)Movies & TV30.15×
11CaviarFood & Beverages28.58×
12SeaWorld San AntonioTravel & Leisure28.08×
13Highlights for ChildrenKids & Family27.82×
14Kings IslandTravel & Leisure27.78×
15WoolworthsShopping27.49×
16All in the FamilyMovies & TV23.54×
17Mom (TV series)Movies & TV19.09×
18Knott's Berry FarmTravel & Leisure15.79×
19This Is Us (TV series)Movies & TV15.75×
20Pet Supplies PlusShopping13.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khan Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khan Academy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.98×
Career OrientationPOWER1.69×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khan Academy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
SustainabilityBALANCE1.03×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khan Academy have in United States?

Khan Academy has an estimated audience of 13,772,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Khan Academy fans?

70.1% of Khan Academy fans are female, 29.9% are male, with an average age of 29.5 years.

03

Which brands do Khan Academy fans like most?

Khan Academy fans show strongest brand affinity for Nashville (2012 TV series) (31.62×), Kumon (44.28×), and Amway (39×) over the country average.

04

Where do Khan Academy fans live in United States?

Khan Academy fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Khan Academy fans also like?

Beyond Khan Academy itself, the audience over-indexes on Kumon (44.28×), Amway (39×), Sprout (TV network) (30.15×), and Highlights for Children (27.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Khan Academy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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