Caviar Audience in United States
Caviar has an estimated audience of 2,788,255 people in United States. 67.6% are female, 32.4% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Doordash, GrubHub, Black Caviar, Ubereats, Slack (software).
The average Caviar fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Doordash, GrubHub, Black Caviar, with strongest over-indexing on Doordash (8.91× the country average). Demographically, the Caviar audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Caviar fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.9 |
| Estimated audience size | 2,788,255 |
Audience persona
The typical Caviar fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Doordash.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 494,366 | 1.61× |
| Texas | 313,871 | 1.31× |
| New York | 254,015 | 1.63× |
| Florida | 237,933 | 1.26× |
| Illinois | 121,062 | 1.3× |
| Georgia | 107,728 | 1.25× |
| Pennsylvania | 106,753 | 1.14× |
| North Carolina | 91,084 | 1.09× |
| New Jersey | 88,747 | 1.25× |
| Ohio | 78,365 | 0.91× |
| Virginia | 75,772 | 1.12× |
| Michigan | 73,757 | 1.01× |
| Massachusetts | 66,747 | 1.22× |
| Washington | 64,141 | 1.15× |
| Arizona | 58,876 | 1.03× |
| Maryland | 55,575 | 1.16× |
| Tennessee | 55,534 | 0.99× |
| Indiana | 46,157 | 0.91× |
| South Carolina | 44,478 | 1.06× |
| Colorado | 43,620 | 0.99× |
| Missouri | 41,970 | 0.93× |
| Louisiana | 38,262 | 1.06× |
| Oregon | 35,622 | 1.11× |
| Nevada | 35,527 | 1.32× |
| Minnesota | 35,505 | 0.89× |
| Wisconsin | 33,743 | 0.8× |
| Alabama | 32,138 | 0.83× |
| Kentucky | 31,477 | 0.9× |
| Connecticut | 31,191 | 1.12× |
| Oklahoma | 30,231 | 0.98× |
| Utah | 22,662 | 0.91× |
| Mississippi | 21,382 | 0.93× |
| Arkansas | 20,698 | 0.9× |
| Kansas | 19,458 | 0.89× |
| Iowa | 18,107 | 0.79× |
| Hawaii | 13,172 | 1.1× |
| New Mexico | 12,764 | 0.91× |
| Nebraska | 12,014 | 0.86× |
| Washington, District of Columbia | 10,852 | 1.29× |
| Idaho | 10,649 | 0.76× |
| West Virginia | 10,339 | 0.8× |
| Rhode Island | 8,634 | 0.97× |
| New Hampshire | 8,130 | 0.74× |
| Maine | 7,327 | 0.73× |
| Delaware | 6,832 | 0.89× |
| Alaska | 5,138 | 0.86× |
| Montana | 5,107 | 0.66× |
| South Dakota | 4,230 | 0.66× |
| North Dakota | 4,188 | 0.73× |
| Vermont | 3,182 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Doordash | 8.91× | Food & Beverages |
| GrubHub | 10.29× | Food & Beverages |
| Black Caviar | 49.11× | Food & Beverages |
| Ubereats | 9.92× | Food & Beverages |
| Slack (software) | 8.95× | Technology & Electronics |
| Texas Roadhouse | 2.75× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| Beverages | 1.7× | Food & Beverages |
| Wingstop | 2.85× | Food & Beverages |
| Seafood restaurant | 11.16× | Food & Beverages |
| Princess Polly | 6.07× | Fashion & Accessoires |
| Restaurants | 1.55× | Food & Beverages |
| Instacart | 3.85× | Internet & Social Media |
| Menards | 2.79× | Home & Garden |
| 2.19× | Internet & Social Media | |
| Child | 1.65× | Kids & Family |
| Take-out | 2.6× | Food & Beverages |
| Men's clothing | 2.26× | Fashion & Accessoires |
| Costco | 1.92× | Shopping |
| Google Drive | 2.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 7.6 |
| Urban Lifestyle | OPEN | 2.36 |
| Extroversion | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| France | 4.3% |
| Taiwan | 4.1% |
See Caviar audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Caviar have in United States?
Caviar has an estimated audience of 2,788,255 people in United States, concentrated in California and Texas.
What is the gender split and age of Caviar fans?
67.6% of Caviar fans are female, 32.4% are male, with an average age of 37.9 years.
Which brands do Caviar fans like most?
Caviar fans show strongest brand affinity for Doordash (8.91×), GrubHub (10.29×), and Black Caviar (49.11×) over the country average.
Where do Caviar fans live in United States?
Caviar fans in United States are most concentrated in California (reach 494,366), Texas (reach 313,871), and New York (reach 254,015). These three regions account for the largest share of the active audience.
What other brands do Caviar fans also like?
Beyond Caviar itself, the audience over-indexes on GrubHub (10.29×), Black Caviar (49.11×), Ubereats (9.92×), and Slack (software) (8.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Caviar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.