Rascasse Audience Intelligence

Caviar Audience in United States

A data profile of the people who buy, follow and care about Caviar in United States — modelled from more than twelve digital signal sources. Caviar has an estimated audience of 2,788,255 people in United States.

#76among Dish in United States#5309among Topic in United States#676in Food & Beverages

The average Caviar fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doordash, GrubHub, Black Caviar, with strongest over-indexing on Doordash (8.91× the country average).

Demographically, the Caviar audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caviar fan in United States is more female, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Doordash.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caviar profile in United States.

Audience size
2.8M
in United States
Gender
67.6%♀
32.4% male
Age
37.9
average years
Country rank
#10913
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caviar fans

67.6% are female, 32.4% are male, average age 37.9.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Caviar audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.9
Estimated audience size2,788,255
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Caviar audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4918%
50+19%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Caviar audience comes from United States.

Worldwide audience distribution share by country for Caviar
CountryShare
United States25.2%
France4.3%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caviar audience in United States is strongest.

Fig. 05

Top regions by affinity

Caviar fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.46×
02California~400K1.45×
03Nevada~30K1.26×
04Texas~300K1.24×
05New Jersey~90K1.24×
06Florida~200K1.22×
07Washington, District of Columbia~10K1.22×
08Georgia~100K1.21×
09Illinois~100K1.20×
10Maryland~50K1.14×
11Massachusetts~60K1.12×
12Pennsylvania~100K1.09×
13Washington~60K1.09×
14Louisiana~40K1.09×
15Virginia~70K1.07×
16South Carolina~40K1.07×
17Connecticut~30K1.07×
18Hawaii~10K1.07×
19North Carolina~90K1.06×
20Arizona~60K1.06×
21Oregon~30K1.05×
22Alaska~6K1.01×
23Mississippi~20K1.00×
24Tennessee~60K0.99×
25Oklahoma~30K0.99×
26Rhode Island~9K0.99×
27Michigan~70K0.97×
28Arkansas~20K0.97×
29Delaware~7K0.96×
30New Mexico~10K0.95×
31Alabama~40K0.94×
32Kentucky~30K0.94×
33Indiana~50K0.93×
34Missouri~40K0.93×
35Colorado~40K0.93×
36Ohio~80K0.91×
37Nebraska~10K0.91×
38Utah~20K0.90×
39Kansas~20K0.88×
40West Virginia~10K0.88×
41Minnesota~30K0.87×
42Iowa~20K0.84×
43North Dakota~5K0.83×
44Idaho~10K0.81×
45Maine~8K0.81×
46Wisconsin~30K0.80×
47New Hampshire~9K0.78×
48South Dakota~5K0.77×
49Montana~6K0.75×
50Vermont~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Caviar, United States
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caviar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caviar audience
#·InterestCategoryAffinity×
01Black CaviarFood & Beverages49.11×
02Seafood restaurantFood & Beverages11.16×
03GrubHubFood & Beverages10.29×
04UbereatsFood & Beverages9.92×
05Slack (software)Technology & Electronics8.95×
06DoordashFood & Beverages8.91×
07Princess PollyFashion & Accessoires6.07×
08InstacartInternet & Social Media3.85×
09CoachFashion & Accessoires3.78×
10WingstopFood & Beverages2.85×
11MenardsHome & Garden2.79×
12Texas RoadhouseFood & Beverages2.75×
13Take-outFood & Beverages2.60×
14Men's clothingFashion & Accessoires2.26×
15RedditInternet & Social Media2.19×
16CostcoShopping1.92×
17BeveragesFood & Beverages1.70×
18ChildKids & Family1.65×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caviar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caviar audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.15×
IndulgenceJOY2.00×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caviar audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
ExtroversionTHRILL0.93×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caviar have in United States?

Caviar has an estimated audience of 2,788,255 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caviar fans?

67.6% of Caviar fans are female, 32.4% are male, with an average age of 37.9 years.

03

Which brands do Caviar fans like most?

Caviar fans show strongest brand affinity for Doordash (8.91×), GrubHub (10.29×), and Black Caviar (49.11×) over the country average.

04

Where do Caviar fans live in United States?

Caviar fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caviar fans also like?

Beyond Caviar itself, the audience over-indexes on GrubHub (10.29×), Black Caviar (49.11×), Slack (software) (8.95×), and Ubereats (9.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Caviar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caviar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →