GrubHub Audience in United States

GrubHub logo

GrubHub has an estimated audience of 9,647,450 people in United States. 49.6% are female, 50.4% are male, average age 34.2. Top regions: California, New York, Texas. Top brand affinities: Doordash, Wawa Inc., Olive Garden, Panda Express, Slickdeals.

The average GrubHub fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Doordash, Wawa Inc., Olive Garden, with strongest over-indexing on Doordash (3.87× the country average). Demographically, the GrubHub audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of GrubHub fans

Demographic split for GrubHub audience in United States
MetricValue
Female49.6%
Male50.4%
Average age34.2
Estimated audience size9,647,450

Audience persona

The typical GrubHub fan in United States is balanced, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Doordash.

Top regions in United States

Top regions ranked by reach for GrubHub in United States
RegionReachAffinity
California1,200,8061.13×
New York1,122,0252.08×
Texas627,7300.76×
Illinois538,3701.68×
Florida534,3480.82×
Pennsylvania487,3521.5×
New Jersey367,3031.5×
Virginia318,3421.35×
Ohio315,7281.06×
Massachusetts310,7511.63×
Michigan303,9581.2×
North Carolina292,4531.01×
Maryland271,7901.64×
Georgia262,8150.88×
Colorado223,3091.47×
Indiana216,5901.23×
Oregon211,3041.91×
Arizona207,4031.05×
Washington180,5990.93×
Missouri171,6521.1×
Tennessee163,4850.84×
Connecticut142,3141.47×
Wisconsin137,3020.95×
South Carolina120,8760.83×
Nevada109,5071.17×
Minnesota109,2740.79×
Kentucky101,6460.84×
Alabama93,7850.7×
Louisiana85,0380.68×
Oklahoma79,3530.74×
Iowa75,0810.94×
Utah70,8280.82×
Kansas60,5470.8×
Rhode Island53,9221.76×
Arkansas50,9320.64×
New Mexico49,9371.03×
Nebraska44,6420.92×
Mississippi44,5910.56×
West Virginia43,7000.97×
Washington, District of Columbia37,8391.3×
Idaho32,9680.68×
Delaware31,1371.17×
New Hampshire24,3510.64×
Maine19,1410.55×
Hawaii18,6220.45×
Alaska14,6350.71×
South Dakota11,2570.5×
Montana11,1470.42×
North Dakota9,2890.47×
Vermont6,5850.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GrubHub audience
BrandAffinityCategory
Doordash3.87×Food & Beverages
Wawa Inc.3.89×Shopping
Olive Garden3.18×Food & Beverages
Panda Express2.41×Food & Beverages
Slickdeals6.24×Shopping
Panera Bread2.45×Food & Beverages
Khan Academy3.81×Business & Career
Little Caesars2.41×Food & Beverages
Taco Bell1.79×Food & Beverages
QuikTrip3.02×Shopping
Kroger1.96×Food & Beverages
Wingstop1.96×Food & Beverages
Nashville (2012 TV series)5.82×Movies & TV
Buffalo Wild Wings2.11×Food & Beverages
Instacart2.82×Internet & Social Media
Subway1.76×Food & Beverages
Chipotle Mexican Grill2.11×Food & Beverages
Pizza Hut1.61×Food & Beverages
Burger King1.55×Food & Beverages
Popeyes Louisiana Kitchen2.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GrubHub audience
TraitClusterScore
IndulgenceJOY3.77
Urban LifestyleOPEN2.58
LGBTQ+ IdentityOPEN1.69
Quality AwarenessPREMIUM1.41
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for GrubHub
CountryShare
United States88.5%
Japan1.5%
Canada1.3%

See GrubHub audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does GrubHub have in United States?

GrubHub has an estimated audience of 9,647,450 people in United States, concentrated in California and New York.

What is the gender split and age of GrubHub fans?

49.6% of GrubHub fans are female, 50.4% are male, with an average age of 34.2 years.

Which brands do GrubHub fans like most?

GrubHub fans show strongest brand affinity for Doordash (3.87×), Wawa Inc. (3.89×), and Olive Garden (3.18×) over the country average.

Where do GrubHub fans live in United States?

GrubHub fans in United States are most concentrated in California (reach 1,200,806), New York (reach 1,122,025), and Texas (reach 627,730). These three regions account for the largest share of the active audience.

What other brands do GrubHub fans also like?

Beyond GrubHub itself, the audience over-indexes on Wawa Inc. (3.89×), Olive Garden (3.18×), Panda Express (2.41×), and Slickdeals (6.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GrubHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.