Rascasse Audience Intelligence

GrubHub Target Market in United States

A data profile of the people who buy, follow and care about GrubHub in United States — modelled from more than twelve digital signal sources. GrubHub has an estimated audience of 9,496,341 people in United States.

#389among Brand in United States#287in Food & Beverages

The average GrubHub fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Doordash, Wawa Inc., Olive Garden, with strongest over-indexing on Doordash (3.87× the country average).

Demographically, the GrubHub audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GrubHub fan in United States is balanced, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Doordash.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GrubHub profile in United States.

Audience size
9.5M
in United States
Gender
49.6%♀
50.4% male
Age
34.2
average years
Country rank
#3767
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GrubHub

49.6% are female, 50.4% are male, average age 34.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for GrubHub audience in United States
MetricValue
Female49.6%
Male50.4%
Average age34.2
Estimated audience size9,496,341
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the GrubHub audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

88.1%

of the worldwide GrubHub audience comes from United States.

Worldwide audience distribution share by country for GrubHub
CountryShare
United States88.1%
Japan1.5%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GrubHub audience in United States is strongest.

Fig. 05

Top regions by affinity

GrubHub customers by region in United States
#RegionReachAffinity×
01New York~1M2.15×
02Oregon~200K1.93×
03Rhode Island~60K1.89×
04Maryland~300K1.71×
05Illinois~500K1.69×
06Massachusetts~300K1.66×
07New Jersey~400K1.57×
08Pennsylvania~500K1.48×
09Connecticut~100K1.47×
10Colorado~200K1.45×
11Washington, District of Columbia~40K1.35×
12Virginia~300K1.31×
13Delaware~30K1.23×
14Nevada~100K1.20×
15Indiana~200K1.19×
16Michigan~300K1.18×
17California~1M1.13×
18Missouri~200K1.09×
19New Mexico~50K1.07×
20Arizona~200K1.05×
21Ohio~300K1.04×
22West Virginia~50K1.01×
23North Carolina~300K0.96×
24Wisconsin~100K0.94×
25Iowa~70K0.92×
26Washington~200K0.91×
27Nebraska~40K0.91×
28Georgia~300K0.85×
29Tennessee~200K0.82×
30Kentucky~100K0.82×
31Utah~70K0.80×
32Kansas~60K0.80×
33Florida~500K0.79×
34South Carolina~100K0.79×
35Minnesota~100K0.77×
36Oklahoma~80K0.72×
37Texas~600K0.71×
38Alaska~10K0.71×
39Idaho~30K0.70×
40Alabama~90K0.68×
41Louisiana~80K0.67×
42New Hampshire~30K0.67×
43Arkansas~50K0.63×
44Mississippi~50K0.58×
45Maine~20K0.54×
46South Dakota~10K0.52×
47North Dakota~10K0.51×
48Hawaii~20K0.45×
49Montana~10K0.43×
50Vermont~7K0.42×
Fig. 06

Affinity by region

Affinity by region — GrubHub, United States
0.42×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GrubHub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GrubHub audience
#·InterestCategoryAffinity×
01SlickdealsShopping6.24×
02Nashville (2012 TV series)Movies & TV5.82×
03Wawa Inc.Shopping3.89×
04DoordashFood & Beverages3.87×
05Khan AcademyBusiness & Career3.81×
06Olive GardenFood & Beverages3.18×
07QuikTripShopping3.02×
08InstacartInternet & Social Media2.82×
09Popeyes Louisiana KitchenFood & Beverages2.70×
10Panera BreadFood & Beverages2.45×
11Panda ExpressFood & Beverages2.41×
12Little CaesarsFood & Beverages2.41×
13Chipotle Mexican GrillFood & Beverages2.11×
14Buffalo Wild WingsFood & Beverages2.11×
15KrogerFood & Beverages1.96×
16WingstopFood & Beverages1.96×
17Trader Joe'sShopping1.80×
18Taco BellFood & Beverages1.79×
19SubwayFood & Beverages1.76×
20Pizza HutFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GrubHub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GrubHub audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.83×
Urban LifestyleOPEN1.50×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GrubHub audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
DIY MentalityTHRILL0.99×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GrubHub's target market in United States?

GrubHub's target market in United States covers an estimated 9,496,341 people, concentrated in California and New York.

02

What is the gender split and age of GrubHub customers?

49.6% of the GrubHub audience are female, 50.4% are male, with an average age of 34.2 years.

03

Which brands do GrubHub fans like most?

GrubHub fans show strongest brand affinity for Doordash (3.87×), Wawa Inc. (3.89×), and Olive Garden (3.18×) over the country average.

04

Where do GrubHub fans live in United States?

GrubHub fans in United States are most concentrated in California (reach ~1M), New York (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do GrubHub fans also like?

Beyond GrubHub itself, the audience over-indexes on Wawa Inc. (3.89×), Olive Garden (3.18×), Popeyes Louisiana Kitchen (2.7×), and Panda Express (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See GrubHub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GrubHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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