Slickdeals Audience in United States

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Slickdeals has an estimated audience of 5,967,112 people in United States. 55.7% are female, 44.3% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Dragon (2011 film), Crazy Deals, clarks, Sahel, Aussiebuby Baby & Kids Clothes, Bedding & Accessories.

The average Slickdeals fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dragon (2011 film), Crazy Deals, clarks, with strongest over-indexing on Dragon (2011 film) (638.52× the country average). Demographically, the Slickdeals audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Slickdeals fans

Demographic split for Slickdeals audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.6
Estimated audience size5,967,112

Audience persona

The typical Slickdeals fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dragon (2011 film).

Top regions in United States

Top regions ranked by reach for Slickdeals in United States
RegionReachAffinity
California1,617,0952.46×
Texas869,6151.7×
New York513,1221.54×
Florida392,9750.97×
New Jersey342,6642.26×
Illinois317,3551.6×
Pennsylvania243,9911.21×
Georgia237,4481.29×
Virginia230,9051.59×
North Carolina228,0101.27×
Michigan216,8141.39×
Washington203,7881.7×
Ohio198,2271.08×
Maryland153,9121.5×
Massachusetts148,5741.26×
Arizona135,9971.12×
Tennessee100,3030.84×
Missouri99,9921.04×
Indiana95,5570.88×
Minnesota94,5611.11×
Wisconsin90,3231.01×
Colorado80,3370.85×
Connecticut78,4241.31×
Oregon76,8861.12×
South Carolina62,6610.7×
Alabama58,3380.7×
Kentucky56,8210.76×
Nevada56,3400.98×
Louisiana53,7080.7×
Utah46,2540.87×
Iowa41,6970.85×
Kansas40,8470.87×
Oklahoma40,2170.61×
Arkansas35,3600.72×
Nebraska25,1110.84×
Idaho23,7270.79×
Delaware21,5051.31×
Hawaii21,0700.82×
New Hampshire20,8730.89×
Mississippi19,3750.39×
New Mexico18,8800.63×
West Virginia17,7320.64×
Rhode Island16,9880.89×
Maine13,8700.65×
Washington, District of Columbia13,8510.77×
South Dakota8,0540.58×
North Dakota6,4260.52×
Montana5,8560.35×
Alaska4,7240.37×
Vermont4,3610.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slickdeals audience
BrandAffinityCategory
Dragon (2011 film)638.52×Movies & TV
Crazy Deals568.76×
clarks54.52×Fashion & Accessoires
Sahel123.75×Travel & Leisure
Aussiebuby Baby & Kids Clothes, Bedding & Accessories81.24×Shopping
YouTube Music4.26×Internet & Social Media
Clarks Shoes15.99×Fashion & Accessoires
Sunoco6.83×Cars & Mobility
Safelite AutoGlass11.12×Cars & Mobility
Canva5.34×Technology & Electronics
Zoom (TV channel)3.4×Technology & Electronics
Staples (Canada)2.56×Business & Career
verizon2.29×Technology & Electronics
Reima36.53×Kids & Family
S.A.R.S.16.62×Music & Radio
Northwestern Mutual10.54×Business & Career
Friends1.51×Movies & TV
Charles Darwin11.72×Business & Career
Amour (2012 film)36.54×Movies & TV
Dairy Queen2.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slickdeals audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Early Adopter MentalityPOWER1.48
Family OrientationCONSERVATISM1.43
IndulgenceJOY1.4
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Slickdeals
CountryShare
United States81.4%
China6.7%
Japan1.6%

See Slickdeals audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Slickdeals have in United States?

Slickdeals has an estimated audience of 5,967,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Slickdeals fans?

55.7% of Slickdeals fans are female, 44.3% are male, with an average age of 36.6 years.

Which brands do Slickdeals fans like most?

Slickdeals fans show strongest brand affinity for Dragon (2011 film) (638.52×), Crazy Deals (568.76×), and clarks (54.52×) over the country average.

Where do Slickdeals fans live in United States?

Slickdeals fans in United States are most concentrated in California (reach 1,617,095), Texas (reach 869,615), and New York (reach 513,122). These three regions account for the largest share of the active audience.

What other brands do Slickdeals fans also like?

Beyond Slickdeals itself, the audience over-indexes on Crazy Deals (568.76×), clarks (54.52×), Sahel (123.75×), and Aussiebuby Baby & Kids Clothes, Bedding & Accessories (81.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slickdeals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.