Rascasse Audience Intelligence

Slickdeals Audience in United States

A data profile of the people who buy, follow and care about Slickdeals in United States — modelled from more than twelve digital signal sources. Slickdeals has an estimated audience of 6,080,453 people in United States.

#150among Website / Newspaper / Magazine in United States#145in Shopping

The average Slickdeals fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dragon (2011 film), Crazy Deals, clarks, with strongest over-indexing on Dragon (2011 film) (638.52× the country average).

Demographically, the Slickdeals audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slickdeals fan in United States is more female, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Dragon (2011 film).

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slickdeals profile in United States.

Audience size
6.1M
in United States
Gender
55.7%♀
44.3% male
Age
36.6
average years
Country rank
#5656
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Slickdeals

55.7% are female, 44.3% are male, average age 36.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Slickdeals audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.6
Estimated audience size6,080,453
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Slickdeals audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4917%
50+15%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Slickdeals audience comes from United States.

Worldwide audience distribution share by country for Slickdeals
CountryShare
United States81.6%
China6.6%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slickdeals audience in United States is strongest.

Fig. 05

Top regions by affinity

Slickdeals fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.37×
02New Jersey~300K2.20×
03Washington~200K1.64×
04Texas~800K1.60×
05Virginia~200K1.53×
06Illinois~300K1.52×
07New York~500K1.51×
08Maryland~200K1.50×
09Michigan~200K1.36×
10Delaware~20K1.36×
11Connecticut~80K1.32×
12Georgia~200K1.27×
13Massachusetts~100K1.25×
14North Carolina~200K1.24×
15Pennsylvania~200K1.20×
16Arizona~100K1.09×
17Oregon~70K1.09×
18Ohio~200K1.07×
19Minnesota~90K1.06×
20Missouri~100K1.05×
21Wisconsin~90K0.99×
22Florida~400K0.98×
23Nevada~60K0.96×
24New Hampshire~20K0.94×
25Rhode Island~20K0.90×
26Nebraska~30K0.89×
27Iowa~40K0.88×
28Indiana~100K0.87×
29Hawaii~20K0.87×
30Utah~50K0.86×
31Idaho~30K0.86×
32Colorado~80K0.84×
33Kansas~40K0.84×
34Tennessee~100K0.83×
35Washington, District of Columbia~10K0.79×
36Kentucky~60K0.76×
37Arkansas~40K0.74×
38Louisiana~60K0.72×
39Maine~20K0.71×
40West Virginia~20K0.69×
41South Carolina~60K0.68×
42Alabama~60K0.67×
43New Mexico~20K0.65×
44Oklahoma~40K0.64×
45South Dakota~9K0.63×
46North Dakota~8K0.63×
47Vermont~6K0.53×
48Alaska~6K0.45×
49Mississippi~20K0.44×
50Montana~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Slickdeals, United States
0.44×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slickdeals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slickdeals audience
#·InterestCategoryAffinity×
01Dragon (2011 film)Movies & TV638.52×
02Crazy DealsBrand568.76×
03SahelTravel & Leisure123.75×
04Aussiebuby Baby & Kids Clothes, Bedding & AccessoriesShopping81.24×
05clarksFashion & Accessoires54.52×
06Amour (2012 film)Movies & TV36.54×
07ReimaKids & Family36.53×
08Clarks ShoesFashion & Accessoires15.99×
09Charles DarwinBusiness & Career11.72×
10Safelite AutoGlassCars & Mobility11.12×
11Northwestern MutualBusiness & Career10.54×
12SunocoCars & Mobility6.83×
13CanvaTechnology & Electronics5.34×
14YouTube MusicInternet & Social Media4.26×
15Micro CenterShopping3.46×
16Zoom (TV channel)Technology & Electronics3.40×
17Dairy QueenFood & Beverages2.65×
18Staples (Canada)Business & Career2.56×
19verizonTechnology & Electronics2.29×
20Wells FargoBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slickdeals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slickdeals audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.30×
PatriotismCONSERVATISM1.26×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slickdeals audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
Urban LifestyleOPEN0.92×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slickdeals have in United States?

Slickdeals has an estimated audience of 6,080,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slickdeals fans?

55.7% of Slickdeals fans are female, 44.3% are male, with an average age of 36.6 years.

03

Which brands do Slickdeals fans like most?

Slickdeals fans show strongest brand affinity for Dragon (2011 film) (638.52×), Crazy Deals (568.76×), and clarks (54.52×) over the country average.

04

Where do Slickdeals fans live in United States?

Slickdeals fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Slickdeals fans also like?

Beyond Slickdeals itself, the audience over-indexes on Crazy Deals (568.76×), clarks (54.52×), Sahel (123.75×), and Aussiebuby Baby & Kids Clothes, Bedding & Accessories (81.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Slickdeals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slickdeals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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