Safelite AutoGlass Audience in United States

Safelite AutoGlass logo

Safelite AutoGlass has an estimated audience of 3,341,794 people in United States. 32.0% are female, 68.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Walter Payton, Front Row Motorsports, Windshield, Dusty Rhodes (wrestler), Kurt Angle.

The average Safelite AutoGlass fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Walter Payton, Front Row Motorsports, Windshield, with strongest over-indexing on Walter Payton (106.77× the country average). Demographically, the Safelite AutoGlass audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Safelite AutoGlass fans

Demographic split for Safelite AutoGlass audience in United States
MetricValue
Female32.0%
Male68.0%
Average age42.9
Estimated audience size3,341,794

Audience persona

The typical Safelite AutoGlass fan in United States is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Walter Payton.

Top regions in United States

Top regions ranked by reach for Safelite AutoGlass in United States
RegionReachAffinity
California272,9560.74×
Texas261,0990.91×
Florida211,9770.94×
New York133,1960.71×
Arizona116,8601.71×
Washington114,1471.7×
Colorado105,4932×
Ohio103,5421.01×
Pennsylvania98,9850.88×
North Carolina93,7560.93×
Virginia92,8841.14×
Michigan88,9951.02×
Georgia86,9980.85×
Illinois83,1490.75×
Massachusetts80,2131.22×
New Jersey74,0450.87×
Utah67,7332.26×
Missouri57,5501.07×
South Carolina55,6621.11×
Tennessee54,0280.81×
Maryland51,9220.9×
Louisiana50,0761.16×
Minnesota48,5881.01×
Wisconsin48,3640.96×
Alabama44,5410.95×
Indiana41,6450.68×
Connecticut29,8610.89×
Idaho29,1601.74×
Oregon29,0720.76×
Oklahoma28,7470.77×
Arkansas28,7001.04×
Kentucky25,7500.61×
Nevada25,0050.77×
Kansas24,0380.91×
Mississippi22,6840.82×
Iowa19,7620.72×
New Mexico17,7261.06×
West Virginia14,8530.95×
New Hampshire14,2071.08×
Nebraska13,8590.83×
Montana12,9091.39×
Alaska10,1691.42×
Maine9,7050.81×
Rhode Island9,4020.88×
Hawaii8,5450.59×
Vermont7,8831.34×
Delaware7,2610.79×
South Dakota4,9020.63×
Wyoming4,7010.95×
Washington, District of Columbia4,1730.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Safelite AutoGlass audience
BrandAffinityCategory
Walter Payton106.77×Sports
Front Row Motorsports240.82×Sports
Windshield27.12×Cars & Mobility
Dusty Rhodes (wrestler)55.87×Sports
Kurt Angle43.51×Sports
Canva10.65×Technology & Electronics
verizon5.26×Technology & Electronics
AKC43.21×Pets & Animals
Transamerica Corporation23.14×Business & Career
Ring of Honor29.19×Sports
Audience3.61×Business & Career
Slickdeals9.65×Shopping
Toronto-Dominion Bank5.79×Business & Career
Seth Rollins13.07×Sports
car repair19.11×Cars & Mobility
Dairy Queen4.38×Food & Beverages
Vince McMahon10.91×Sports
Aflac12.48×Business & Career
Randy Savage20.67×Sports
Roddy Piper23.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Safelite AutoGlass audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
IndulgenceJOY1.04
Need for SecurityCONSERVATISM1.03
Social Media UsageJOY1.02
ExtroversionTHRILL1.02
DIY MentalityTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Safelite AutoGlass
CountryShare
United States96.9%
China0.4%
Dominican Republic0.4%

See Safelite AutoGlass audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Safelite AutoGlass have in United States?

Safelite AutoGlass has an estimated audience of 3,341,794 people in United States, concentrated in California and Texas.

What is the gender split and age of Safelite AutoGlass fans?

32.0% of Safelite AutoGlass fans are female, 68.0% are male, with an average age of 42.9 years.

Which brands do Safelite AutoGlass fans like most?

Safelite AutoGlass fans show strongest brand affinity for Walter Payton (106.77×), Front Row Motorsports (240.82×), and Windshield (27.12×) over the country average.

Where do Safelite AutoGlass fans live in United States?

Safelite AutoGlass fans in United States are most concentrated in California (reach 272,956), Texas (reach 261,099), and Florida (reach 211,977). These three regions account for the largest share of the active audience.

What other brands do Safelite AutoGlass fans also like?

Beyond Safelite AutoGlass itself, the audience over-indexes on Front Row Motorsports (240.82×), Windshield (27.12×), Dusty Rhodes (wrestler) (55.87×), and Kurt Angle (43.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Safelite AutoGlass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.