Walter Payton Audience in United States

Walter Payton has an estimated audience of 1,164,722 people in United States. 22.8% are female, 77.2% are male, average age 44.5. Top regions: Illinois, Texas, California. Top brand affinities: Safelite AutoGlass, Winona Ryder, Aaron Rodgers, Jack Nicholson, Dumb and Dumber.

The average Walter Payton fan in United States is 44.5 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Safelite AutoGlass, Winona Ryder, Aaron Rodgers, with strongest over-indexing on Safelite AutoGlass (126.82× the country average). Demographically, the Walter Payton audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Walter Payton fans

Demographic split for Walter Payton audience in United States
MetricValue
Female22.8%
Male77.2%
Average age44.5
Estimated audience size1,164,722

Audience persona

The typical Walter Payton fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Safelite AutoGlass.

Top regions in United States

Top regions ranked by reach for Walter Payton in United States
RegionReachAffinity
Illinois150,7363.88×
Texas82,7740.83×
California78,2480.61×
Florida61,6090.78×
New York44,8340.69×
Pennsylvania40,4511.03×
Ohio36,9771.03×
Indiana36,4751.71×
Georgia33,8960.94×
Michigan33,4991.1×
North Carolina29,1630.83×
Wisconsin25,9721.48×
Virginia25,3120.89×
Tennessee25,0801.07×
Mississippi24,9612.6×
Arizona24,3531.02×
New Jersey22,8780.77×
Missouri20,1511.07×
Maryland19,6370.98×
Alabama18,4851.14×
Minnesota18,1111.09×
Louisiana16,7341.11×
Washington16,5580.71×
Colorado16,3480.89×
South Carolina15,4710.88×
Massachusetts15,1920.66×
Iowa14,4371.5×
Kentucky13,4750.92×
Oklahoma11,0010.85×
Kansas9,9591.08×
Arkansas9,1890.96×
Nevada9,1160.81×
Oregon8,8460.66×
Connecticut8,7100.75×
Utah7,1500.69×
Nebraska6,6601.14×
West Virginia4,6960.87×
Idaho4,6810.8×
Montana4,1111.27×
New Mexico3,8770.66×
Hawaii3,1130.62×
Washington, District of Columbia3,0230.86×
New Hampshire2,9450.64×
South Dakota2,8511.06×
Delaware2,8340.88×
Maine2,5450.61×
North Dakota2,5001.05×
Rhode Island2,4630.66×
Alaska1,4330.57×
Wyoming1,2340.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walter Payton audience
BrandAffinityCategory
Safelite AutoGlass126.82×Cars & Mobility
Winona Ryder62.05×Movies & TV
Aaron Rodgers18.96×Sports
Jack Nicholson35.93×Movies & TV
Dumb and Dumber44.25×Movies & TV
Toni Collette49.97×Movies & TV
Twin Peaks16.64×Movies & TV
Chicago Cubs12.37×Sports
Kyrie Irving26.95×Sports
Brookes Brothers28.9×Music & Radio
Jewel-Osco20×Shopping
Joel Embiid27.72×Sports
Chicago Blackhawks20.43×Sports
Chicago Bears8.24×Sports
Indianapolis Motor Speedway18.17×Sports
The Big Lebowski26.96×Movies & TV
Livemusic6.73×Music & Radio
Chicago White Sox16.26×Sports
Nicolas Cage14.24×Movies & TV
Donnie Darko18.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walter Payton audience
TraitClusterScore
Risk AppetiteTHRILL2.69
Luxury OrientationPREMIUM1.47
TraditionCONSERVATISM1.26
Price SensitivityPREMIUM1.18
Need for SecurityCONSERVATISM1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Walter Payton
CountryShare
United States90.3%
Canada3.1%
United Kingdom1.9%

See Walter Payton audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Walter Payton have in United States?

Walter Payton has an estimated audience of 1,164,722 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Walter Payton fans?

22.8% of Walter Payton fans are female, 77.2% are male, with an average age of 44.5 years.

Which brands do Walter Payton fans like most?

Walter Payton fans show strongest brand affinity for Safelite AutoGlass (126.82×), Winona Ryder (62.05×), and Aaron Rodgers (18.96×) over the country average.

Where do Walter Payton fans live in United States?

Walter Payton fans in United States are most concentrated in Illinois (reach 150,736), Texas (reach 82,774), and California (reach 78,248). These three regions account for the largest share of the active audience.

What other brands do Walter Payton fans also like?

Beyond Walter Payton itself, the audience over-indexes on Winona Ryder (62.05×), Aaron Rodgers (18.96×), Jack Nicholson (35.93×), and Dumb and Dumber (44.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter Payton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.