Rascasse Audience Intelligence

Walter Payton Audience in United States

A data profile of the people who buy, follow and care about Walter Payton in United States — modelled from more than twelve digital signal sources. Walter Payton has an estimated audience of 1,092,742 people in United States.

#363among American football in United States#4887among Person in United States#2055in Sports

The average Walter Payton fan in United States is 44.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Winona Ryder, Safelite AutoGlass, Mariano's, with strongest over-indexing on Winona Ryder (84.86× the country average).

Demographically, the Walter Payton audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walter Payton fan in United States is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Winona Ryder.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walter Payton profile in United States.

Audience size
1.1M
in United States
Gender
22.8%♀
77.2% male
Age
44.5
average years
Country rank
#22292
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walter Payton fans

22.8% are female, 77.2% are male, average age 44.5.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Walter Payton audience in United States
MetricValue
Female22.8%
Male77.2%
Average age44.5
Estimated audience size1,092,742
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Walter Payton audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4927%
50+31%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Walter Payton audience comes from United States.

Worldwide audience distribution share by country for Walter Payton
CountryShare
United States89.6%
Canada3.3%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walter Payton audience in United States is strongest.

Fig. 05

Top regions by affinity

Walter Payton fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K4.31×
02Mississippi~30K2.96×
03Indiana~40K1.69×
04Iowa~10K1.52×
05Wisconsin~30K1.50×
06Montana~4K1.17×
07South Dakota~3K1.13×
08Nebraska~6K1.11×
09Louisiana~20K1.08×
10North Dakota~3K1.07×
11Alabama~20K1.06×
12Missouri~20K1.03×
13Michigan~30K1.02×
14Tennessee~20K1.02×
15Kansas~9K1.02×
16Minnesota~20K1.01×
17Ohio~40K0.99×
18Pennsylvania~40K0.97×
19Arizona~20K0.94×
20Maryland~20K0.93×
21Kentucky~10K0.92×
22Arkansas~9K0.92×
23Delaware~3K0.91×
24Georgia~30K0.90×
25Colorado~20K0.90×
26West Virginia~5K0.90×
27South Carolina~20K0.88×
28Virginia~20K0.85×
29North Carolina~30K0.84×
30Idaho~5K0.83×
31Washington, District of Columbia~3K0.83×
32Nevada~9K0.82×
33Texas~80K0.81×
34Oklahoma~10K0.80×
35Connecticut~9K0.76×
36Florida~60K0.75×
37Rhode Island~3K0.75×
38New Jersey~20K0.74×
39New Mexico~4K0.74×
40New Hampshire~3K0.74×
41Washington~20K0.73×
42Hawaii~4K0.73×
43Alaska~2K0.73×
44Vermont~1K0.73×
45Utah~7K0.69×
46Massachusetts~20K0.68×
47Maine~3K0.67×
48Oregon~9K0.66×
49New York~40K0.63×
50California~80K0.61×
Fig. 06

Affinity by region

Affinity by region — Walter Payton, United States
0.61×1.00×4.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walter Payton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walter Payton audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages119.26×
02Safelite AutoGlassCars & Mobility106.77×
03Toni ColletteMovies & TV92.13×
04Winona RyderMovies & TV84.86×
05Dumb and DumberMovies & TV68.38×
06Jack NicholsonMovies & TV65.13×
07The Big LebowskiMovies & TV51.96×
08Blake GriffinSports34.92×
09Joel EmbiidSports32.13×
10Donnie DarkoMovies & TV31.68×
11Rob GronkowskiSports30.55×
12Brookes BrothersMusic & Radio26.69×
13Kyrie IrvingSports26.44×
14Twin PeaksMovies & TV26.24×
15Aaron RodgersSports25.56×
16Nicolas CageMovies & TV24.07×
17Chicago BlackhawksSports20.61×
18Jewel-OscoShopping20.00×
19Melissa McCarthyMovies & TV19.26×
20Chicago White SoxSports17.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walter Payton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walter Payton audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
PatriotismCONSERVATISM1.80×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walter Payton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.67×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walter Payton have in United States?

Walter Payton has an estimated audience of 1,092,742 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Walter Payton fans?

22.8% of Walter Payton fans are female, 77.2% are male, with an average age of 44.5 years.

03

Which brands do Walter Payton fans like most?

Walter Payton fans show strongest brand affinity for Winona Ryder (84.86×), Safelite AutoGlass (106.77×), and Mariano's (119.26×) over the country average.

04

Where do Walter Payton fans live in United States?

Walter Payton fans in United States are most concentrated in Illinois (reach ~200K), Texas (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Walter Payton fans also like?

Beyond Walter Payton itself, the audience over-indexes on Safelite AutoGlass (106.77×), Mariano's (119.26×), Jack Nicholson (65.13×), and Toni Collette (92.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Walter Payton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter Payton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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