Blake Griffin Audience in United States

Blake Griffin logo

Blake Griffin has an estimated audience of 1,572,151 people in United States. 41.9% are female, 58.1% are male, average age 26.4. Top regions: California, Texas, New York. Top brand affinities: Aaron Gordon, Kawhi Leonard, Jimmy Butler, Allen Iverson, Invincible (2006 film).

The average Blake Griffin fan in United States is 26.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Gordon, Kawhi Leonard, Jimmy Butler, with strongest over-indexing on Aaron Gordon (61.89× the country average). Demographically, the Blake Griffin audience skews more male with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Blake Griffin fans

Demographic split for Blake Griffin audience in United States
MetricValue
Female41.9%
Male58.1%
Average age26.4
Estimated audience size1,572,151

Audience persona

The typical Blake Griffin fan in United States is more male, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Gordon.

Top regions in United States

Top regions ranked by reach for Blake Griffin in United States
RegionReachAffinity
California236,2511.37×
Texas144,4701.07×
New York101,0291.15×
Florida97,7940.92×
Illinois63,6061.21×
Georgia53,4171.1×
North Carolina52,2601.1×
Pennsylvania52,1900.99×
Ohio51,4631.06×
Michigan50,6481.23×
New Jersey42,2591.06×
Massachusetts40,7461.32×
Oklahoma40,5892.32×
Virginia38,0820.99×
Tennessee31,8941.01×
Arizona30,6710.96×
Indiana30,3111.06×
Maryland30,1611.12×
Washington28,4210.9×
Missouri24,4630.97×
Colorado23,9980.97×
South Carolina23,1290.98×
Louisiana22,1051.09×
Minnesota21,3600.95×
Wisconsin21,2270.9×
Alabama21,1440.96×
Kentucky20,3681.03×
Oregon17,6450.98×
Nevada16,9041.11×
Connecticut16,5821.05×
Mississippi13,4121.04×
Arkansas13,1031.01×
Kansas13,0861.06×
Utah11,9820.85×
Iowa11,3100.87×
Hawaii7,2611.07×
Nebraska6,8850.87×
New Mexico5,7680.73×
Idaho5,7530.73×
New Hampshire5,5590.9×
Washington, District of Columbia5,5511.17×
West Virginia5,4970.75×
Rhode Island5,0031×
Maine4,6200.82×
Delaware3,8680.89×
Montana3,3470.77×
South Dakota2,8760.79×
North Dakota2,5800.8×
Alaska2,2310.66×
Vermont1,9260.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blake Griffin audience
BrandAffinityCategory
Aaron Gordon61.89×Sports
Kawhi Leonard37.52×Sports
Jimmy Butler33.15×Sports
Allen Iverson44.21×Sports
Invincible (2006 film)23.87×Movies & TV
Anthony Davis (basketball)27.6×Sports
Kyrie Irving30.08×Sports
Carmelo Anthony25.06×Sports
Steve Kerr49.11×Sports
Randy Moss45.45×Sports
Deion Sanders17.89×Sports
Lawrence Taylor47.89×Movies & TV
Portland Trail Blazers14.48×Sports
Russell Westbrook20.35×Sports
Aaron Rodgers10.54×Sports
Milwaukee Bucks11.82×Sports
Minnesota Timberwolves13.19×Sports
Derrick Rose33.67×Sports
Klay Thompson19.98×Sports
Dwight Howard29.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blake Griffin audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.24
Family OrientationCONSERVATISM2.43
SustainabilityBALANCE1.6
Convenience OrientationPREMIUM1.55
Social Media UsageJOY1.33
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Blake Griffin
CountryShare
United States64.1%
Canada5.6%
Australia2.3%

See Blake Griffin audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Blake Griffin have in United States?

Blake Griffin has an estimated audience of 1,572,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Blake Griffin fans?

41.9% of Blake Griffin fans are female, 58.1% are male, with an average age of 26.4 years.

Which brands do Blake Griffin fans like most?

Blake Griffin fans show strongest brand affinity for Aaron Gordon (61.89×), Kawhi Leonard (37.52×), and Jimmy Butler (33.15×) over the country average.

Where do Blake Griffin fans live in United States?

Blake Griffin fans in United States are most concentrated in California (reach 236,251), Texas (reach 144,470), and New York (reach 101,029). These three regions account for the largest share of the active audience.

What other brands do Blake Griffin fans also like?

Beyond Blake Griffin itself, the audience over-indexes on Kawhi Leonard (37.52×), Jimmy Butler (33.15×), Allen Iverson (44.21×), and Invincible (2006 film) (23.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blake Griffin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.