Rascasse Audience Intelligence

Kawhi Leonard Audience in United States

A data profile of the people who buy, follow and care about Kawhi Leonard in United States — modelled from more than twelve digital signal sources. Kawhi Leonard has an estimated audience of 5,030,339 people in United States.

#73among Basketball in United States#715among Person in United States#568in Sports

The average Kawhi Leonard fan in United States is 25.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giannis Antetokounmpo, Paul George, Luka Dončić, with strongest over-indexing on Giannis Antetokounmpo (45.78× the country average).

Demographically, the Kawhi Leonard audience skews balanced with an average age of 25.8, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kawhi Leonard fan in United States is balanced, around 25.8 years old, with strong Spirituality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kawhi Leonard profile in United States.

Audience size
5M
in United States
Gender
47.7%♀
52.3% male
Age
25.8
average years
Country rank
#6677
Person in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kawhi Leonard fans

47.7% are female, 52.3% are male, average age 25.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Kawhi Leonard audience in United States
MetricValue
Female47.7%
Male52.3%
Average age25.8
Estimated audience size5,030,339
Fig. 03

Age distribution

Ø 25.8
average years
Age distribution of the Kawhi Leonard audience in United States
Age bracketShare%
16-1963%
20-2919%
30-399%
40-496%
50+3%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Kawhi Leonard audience comes from United States.

Worldwide audience distribution share by country for Kawhi Leonard
CountryShare
United States58.0%
Canada10.3%
Philippines3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kawhi Leonard audience in United States is strongest.

Fig. 05

Top regions by affinity

Kawhi Leonard fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.63×
02New York~400K1.41×
03Texas~500K1.35×
04Georgia~200K1.32×
05Maryland~100K1.32×
06Illinois~200K1.29×
07Massachusetts~100K1.29×
08Louisiana~80K1.29×
09New Jersey~100K1.24×
10Mississippi~50K1.20×
11Washington, District of Columbia~20K1.20×
12Indiana~100K1.15×
13Michigan~100K1.13×
14Virginia~100K1.12×
15Nevada~50K1.12×
16North Carolina~200K1.11×
17Arizona~100K1.11×
18Connecticut~50K1.11×
19Oklahoma~60K1.09×
20Hawaii~20K1.09×
21Florida~300K1.08×
22Ohio~200K1.07×
23Pennsylvania~200K1.05×
24Alabama~70K1.05×
25Arkansas~40K1.05×
26South Carolina~70K1.03×
27Minnesota~70K1.03×
28Tennessee~90K1.02×
29Delaware~10K1.01×
30Rhode Island~10K0.99×
31Kentucky~60K0.97×
32Missouri~70K0.92×
33Wisconsin~60K0.88×
34Oregon~50K0.88×
35Washington~80K0.86×
36Colorado~60K0.84×
37North Dakota~8K0.82×
38Kansas~30K0.80×
39Maine~10K0.80×
40Iowa~30K0.79×
41Alaska~8K0.79×
42Utah~30K0.77×
43New Hampshire~10K0.77×
44South Dakota~8K0.77×
45Nebraska~20K0.74×
46West Virginia~20K0.74×
47New Mexico~20K0.71×
48Vermont~5K0.66×
49Idaho~10K0.59×
50Montana~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Kawhi Leonard, United States
0.58×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kawhi Leonard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kawhi Leonard audience
#·InterestCategoryAffinity×
01Paul GeorgeSports83.07×
02Andre DrummondSports71.41×
03Harrison BarnesSports66.78×
04Dirk NowitzkiSports59.45×
05DeMarcus CousinsSports58.73×
06Ben SimmonsSports57.35×
07Kevin LoveSports53.21×
08Al HorfordSports51.57×
09DeMar DeRozanSports47.83×
10Luka DončićSports46.60×
11Tobias HarrisSports46.49×
12Giannis AntetokounmpoSports45.78×
13Gregg PopovichSports45.14×
14Bradley BealSports43.28×
15Anthony Davis (basketball)Sports41.04×
16Damian LillardSports35.01×
17Steve KerrSports34.76×
18Jimmy ButlerSports29.19×
19Toronto-Dominion BankBusiness & Career18.38×
20Cleveland CavaliersSports10.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kawhi Leonard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kawhi Leonard audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
Luxury OrientationPREMIUM1.60×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kawhi Leonard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Convenience OrientationPREMIUM0.69×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kawhi Leonard have in United States?

Kawhi Leonard has an estimated audience of 5,030,339 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kawhi Leonard fans?

47.7% of Kawhi Leonard fans are female, 52.3% are male, with an average age of 25.8 years.

03

Which brands do Kawhi Leonard fans like most?

Kawhi Leonard fans show strongest brand affinity for Giannis Antetokounmpo (45.78×), Paul George (83.07×), and Luka Dončić (46.6×) over the country average.

04

Where do Kawhi Leonard fans live in United States?

Kawhi Leonard fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kawhi Leonard fans also like?

Beyond Kawhi Leonard itself, the audience over-indexes on Paul George (83.07×), Luka Dončić (46.6×), Anthony Davis (basketball) (41.04×), and Ben Simmons (57.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kawhi Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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