Kawhi Leonard Audience in United States

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Kawhi Leonard has an estimated audience of 4,642,200 people in United States. 47.7% are female, 52.3% are male, average age 25.8. Top regions: California, Texas, New York. Top brand affinities: Paul George, Luka Dončić, Giannis Antetokounmpo, Anthony Davis (basketball), Al Horford.

The average Kawhi Leonard fan in United States is 25.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Paul George, Luka Dončić, Giannis Antetokounmpo, with strongest over-indexing on Paul George (83.07× the country average). Demographically, the Kawhi Leonard audience skews balanced with an average age of 25.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kawhi Leonard fans

Demographic split for Kawhi Leonard audience in United States
MetricValue
Female47.7%
Male52.3%
Average age25.8
Estimated audience size4,642,200

Audience persona

The typical Kawhi Leonard fan in United States is balanced, around 25.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paul George.

Top regions in United States

Top regions ranked by reach for Kawhi Leonard in United States
RegionReachAffinity
California908,1241.78×
Texas534,7311.34×
New York387,4181.49×
Florida338,7671.08×
Illinois213,8611.38×
Georgia193,9971.36×
Pennsylvania165,6781.06×
North Carolina163,7151.17×
Ohio154,8011.08×
New Jersey154,3861.31×
Virginia130,1571.15×
Michigan129,8071.07×
Massachusetts128,4231.4×
Arizona113,5251.2×
Maryland108,0931.35×
Indiana101,4581.2×
Tennessee96,9511.04×
Washington85,4030.92×
Louisiana78,4621.31×
South Carolina72,5111.04×
Minnesota66,9041.01×
Alabama65,7861.01×
Missouri63,6280.85×
Colorado62,9950.86×
Wisconsin61,8350.89×
Kentucky56,5910.97×
Oklahoma53,2741.03×
Nevada51,6411.15×
Connecticut50,9221.09×
Oregon45,1640.85×
Mississippi44,7401.17×
Arkansas38,1611×
Utah31,6260.76×
Iowa29,4980.77×
Kansas28,8460.79×
Hawaii21,9611.1×
Washington, District of Columbia16,9621.22×
Nebraska16,6830.72×
New Mexico16,4450.71×
West Virginia14,8250.69×
Rhode Island14,5230.98×
New Hampshire13,3740.73×
Idaho13,0960.56×
Maine12,7890.77×
Delaware12,4040.97×
South Dakota7,1520.67×
Montana6,9320.54×
North Dakota6,9080.72×
Alaska6,8960.69×
Vermont4,4850.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kawhi Leonard audience
BrandAffinityCategory
Paul George83.07×Sports
Luka Dončić46.6×Sports
Giannis Antetokounmpo45.78×Sports
Anthony Davis (basketball)41.04×Sports
Al Horford51.57×Sports
Ben Simmons57.35×Sports
Toronto-Dominion Bank18.38×Business & Career
Dirk Nowitzki59.45×Sports
Damian Lillard35.01×Sports
Jimmy Butler29.19×Sports
Kevin Love53.21×Sports
Andre Drummond71.41×Sports
DeMar DeRozan47.83×Sports
Harrison Barnes66.78×Sports
Gregg Popovich45.14×Sports
Bradley Beal43.28×Sports
DeMarcus Cousins58.73×Sports
Steven Adams42.01×Sports
Cleveland Cavaliers10.78×Sports
Steve Kerr34.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kawhi Leonard audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
Convenience OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.41
IndulgenceJOY1.33
Social Media UsageJOY1.19
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Kawhi Leonard
CountryShare
United States58.5%
Canada7.5%
Philippines3.9%

See Kawhi Leonard audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kawhi Leonard have in United States?

Kawhi Leonard has an estimated audience of 4,642,200 people in United States, concentrated in California and Texas.

What is the gender split and age of Kawhi Leonard fans?

47.7% of Kawhi Leonard fans are female, 52.3% are male, with an average age of 25.8 years.

Which brands do Kawhi Leonard fans like most?

Kawhi Leonard fans show strongest brand affinity for Paul George (83.07×), Luka Dončić (46.6×), and Giannis Antetokounmpo (45.78×) over the country average.

Where do Kawhi Leonard fans live in United States?

Kawhi Leonard fans in United States are most concentrated in California (reach 908,124), Texas (reach 534,731), and New York (reach 387,418). These three regions account for the largest share of the active audience.

What other brands do Kawhi Leonard fans also like?

Beyond Kawhi Leonard itself, the audience over-indexes on Luka Dončić (46.6×), Giannis Antetokounmpo (45.78×), Anthony Davis (basketball) (41.04×), and Al Horford (51.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kawhi Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.