Rascasse Audience Intelligence

DeMarcus Cousins Audience in United States

A data profile of the people who buy, follow and care about DeMarcus Cousins in United States — modelled from more than twelve digital signal sources. DeMarcus Cousins has an estimated audience of 566,096 people in United States.

#468among Basketball in United States#8152among Person in United States#3272in Sports

The average DeMarcus Cousins fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tobias Harris, Winona Ryder, Reggie Jackson, with strongest over-indexing on Tobias Harris (192.88× the country average).

Demographically, the DeMarcus Cousins audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeMarcus Cousins fan in United States is more male, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeMarcus Cousins profile in United States.

Audience size
566K
in United States
Gender
35.2%♀
64.8% male
Age
31.1
average years
Country rank
#34050
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeMarcus Cousins fans

35.2% are female, 64.8% are male, average age 31.1.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for DeMarcus Cousins audience in United States
MetricValue
Female35.2%
Male64.8%
Average age31.1
Estimated audience size566,096
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the DeMarcus Cousins audience in United States
Age bracketShare%
16-1932%
20-2932%
30-3923%
40-498%
50+4%
Fig. 04

Worldwide distribution

66.3%

of the worldwide DeMarcus Cousins audience comes from United States.

Worldwide audience distribution share by country for DeMarcus Cousins
CountryShare
United States66.3%
Canada4.9%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeMarcus Cousins audience in United States is strongest.

Fig. 05

Top regions by affinity

DeMarcus Cousins fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K2.32×
02Alabama~20K1.91×
03Louisiana~10K1.43×
04Nevada~10K1.39×
05Mississippi~9K1.37×
06Georgia~30K1.35×
07California~100K1.32×
08Maryland~20K1.28×
09New York~50K1.23×
10Washington, District of Columbia~3K1.18×
11New Jersey~20K1.16×
12Illinois~30K1.14×
13North Carolina~30K1.14×
14Indiana~20K1.12×
15Delaware~2K1.10×
16Virginia~20K1.09×
17Connecticut~8K1.09×
18Arkansas~7K1.09×
19Tennessee~20K1.08×
20South Carolina~10K1.08×
21Massachusetts~20K1.07×
22Ohio~20K1.04×
23Michigan~20K1.04×
24Texas~70K1.02×
25Oklahoma~9K1.01×
26Rhode Island~2K0.98×
27Pennsylvania~20K0.97×
28Florida~50K0.94×
29Hawaii~3K0.92×
30Wisconsin~10K0.91×
31West Virginia~3K0.90×
32Arizona~10K0.88×
33Missouri~10K0.88×
34Minnesota~10K0.88×
35Colorado~10K0.86×
36North Dakota~1K0.86×
37Oregon~7K0.84×
38Washington~10K0.82×
39Alaska~1K0.81×
40Kansas~5K0.80×
41New Hampshire~2K0.79×
42South Dakota~1K0.79×
43Nebraska~3K0.78×
44Vermont~1K0.77×
45Maine~2K0.76×
46Iowa~5K0.75×
47Montana~1K0.70×
48New Mexico~3K0.69×
49Utah~5K0.68×
50Idaho~2K0.63×
Fig. 06

Affinity by region

Affinity by region — DeMarcus Cousins, United States
0.63×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeMarcus Cousins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeMarcus Cousins audience
#·InterestCategoryAffinity×
01Gordon HaywardSports228.56×
02Reggie JacksonSports214.08×
03Tobias HarrisSports192.88×
04Kevin LoveSports130.68×
05Dwight HowardSports99.32×
06Erin AndrewsSports96.73×
07Toni ColletteMovies & TV82.20×
08Paul GeorgeSports80.96×
09Zach LaVineSports79.23×
10Tim DuncanSports77.41×
11Winona RyderMovies & TV71.13×
12Dumb and DumberMovies & TV61.54×
13Kawhi LeonardSports58.73×
14Jack NicholsonMovies & TV58.16×
15The Big LebowskiMovies & TV46.55×
16Damian LillardSports37.72×
17Donnie DarkoMovies & TV28.56×
18Twin PeaksMovies & TV23.53×
19Nicolas CageMovies & TV20.86×
20Aaron RodgersSports18.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeMarcus Cousins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeMarcus Cousins audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
Convenience OrientationPREMIUM1.79×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeMarcus Cousins audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
DIY MentalityTHRILL0.53×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeMarcus Cousins have in United States?

DeMarcus Cousins has an estimated audience of 566,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DeMarcus Cousins fans?

35.2% of DeMarcus Cousins fans are female, 64.8% are male, with an average age of 31.1 years.

03

Which brands do DeMarcus Cousins fans like most?

DeMarcus Cousins fans show strongest brand affinity for Tobias Harris (192.88×), Winona Ryder (71.13×), and Reggie Jackson (214.08×) over the country average.

04

Where do DeMarcus Cousins fans live in United States?

DeMarcus Cousins fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do DeMarcus Cousins fans also like?

Beyond DeMarcus Cousins itself, the audience over-indexes on Winona Ryder (71.13×), Reggie Jackson (214.08×), Kevin Love (130.68×), and Paul George (80.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DeMarcus Cousins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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