DeMarcus Cousins Audience in United States

DeMarcus Cousins has an estimated audience of 760,897 people in United States. 35.2% are female, 64.8% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Dwight Howard, Winona Ryder, Jack Nicholson, Dumb and Dumber, Toni Collette.

The average DeMarcus Cousins fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dwight Howard, Winona Ryder, Jack Nicholson, with strongest over-indexing on Dwight Howard (114.35× the country average). Demographically, the DeMarcus Cousins audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of DeMarcus Cousins fans

Demographic split for DeMarcus Cousins audience in United States
MetricValue
Female35.2%
Male64.8%
Average age31.1
Estimated audience size760,897

Audience persona

The typical DeMarcus Cousins fan in United States is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for DeMarcus Cousins in United States
RegionReachAffinity
California123,6281.48×
Texas66,0581.01×
New York55,8121.31×
Florida50,6550.98×
Georgia32,9971.41×
Illinois31,1831.23×
North Carolina26,7551.17×
Ohio24,8541.06×
Pennsylvania24,6270.96×
Kentucky23,9642.51×
New Jersey23,1311.2×
Michigan20,5641.03×
Virginia20,2511.09×
Alabama18,9821.79×
Massachusetts17,8401.19×
Maryland17,3901.33×
Tennessee17,0441.12×
Indiana16,4881.19×
Arizona14,0880.91×
Louisiana14,0851.44×
Washington13,0010.85×
South Carolina12,2051.07×
Nevada10,5621.44×
Missouri10,5420.86×
Wisconsin10,4490.91×
Minnesota9,5970.88×
Colorado8,7330.73×
Connecticut8,5931.13×
Mississippi8,5461.36×
Oklahoma7,9470.94×
Oregon7,3470.84×
Arkansas6,9101.1×
Iowa4,4590.71×
Kansas4,4170.74×
Utah4,1980.62×
Hawaii3,0270.93×
Washington, District of Columbia2,7581.21×
Nebraska2,7350.72×
West Virginia2,7150.77×
Rhode Island2,3460.97×
Delaware2,2291.06×
New Hampshire2,1800.73×
New Mexico2,0460.54×
Idaho1,9340.51×
Maine1,7970.66×
North Dakota1,0830.69×
Alaska1,0590.65×
Montana1,0070.48×
South Dakota1,0060.57×
Vermont7760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeMarcus Cousins audience
BrandAffinityCategory
Dwight Howard114.35×Sports
Winona Ryder53.7×Movies & TV
Jack Nicholson60.83×Movies & TV
Dumb and Dumber75.51×Movies & TV
Toni Collette84.55×Movies & TV
Tim Duncan119.45×Sports
Tobias Harris144.6×Sports
Aaron Rodgers26.08×Sports
Twin Peaks28.3×Movies & TV
Erin Andrews53.79×Sports
New Orleans Pelicans23.72×Sports
The Big Lebowski45.8×Movies & TV
Kia Sportage44.35×Cars & Mobility
Autism Awareness19.03×Health
Dirk Nowitzki52.07×Sports
Minnesota Timberwolves16.6×Sports
Donnie Darko32.04×Movies & TV
Nicolas Cage23.41×Movies & TV
Diabetes mellitus awareness12.48×Health
Kyrie Irving27.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeMarcus Cousins audience
TraitClusterScore
Early Adopter MentalityPOWER1.65
IndulgenceJOY1.41
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.21
SustainabilityBALANCE1.2
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for DeMarcus Cousins
CountryShare
United States69.6%
Canada5.3%
Australia3.5%

See DeMarcus Cousins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does DeMarcus Cousins have in United States?

DeMarcus Cousins has an estimated audience of 760,897 people in United States, concentrated in California and Texas.

What is the gender split and age of DeMarcus Cousins fans?

35.2% of DeMarcus Cousins fans are female, 64.8% are male, with an average age of 31.1 years.

Which brands do DeMarcus Cousins fans like most?

DeMarcus Cousins fans show strongest brand affinity for Dwight Howard (114.35×), Winona Ryder (53.7×), and Jack Nicholson (60.83×) over the country average.

Where do DeMarcus Cousins fans live in United States?

DeMarcus Cousins fans in United States are most concentrated in California (reach 123,628), Texas (reach 66,058), and New York (reach 55,812). These three regions account for the largest share of the active audience.

What other brands do DeMarcus Cousins fans also like?

Beyond DeMarcus Cousins itself, the audience over-indexes on Winona Ryder (53.7×), Jack Nicholson (60.83×), Dumb and Dumber (75.51×), and Toni Collette (84.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMarcus Cousins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.