Twin Peaks Audience in United States

Twin Peaks logo

Twin Peaks has an estimated audience of 13,223,611 people in United States. 47.7% are female, 52.3% are male, average age 38.3. Top regions: Texas, Florida, California. Top brand affinities: Pedro Pascal, The Districts, Idiocracy, Invincible (2006 film), The Rock (film).

The average Twin Peaks fan in United States is 38.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Pedro Pascal, The Districts, Idiocracy, with strongest over-indexing on Pedro Pascal (20.36× the country average). Demographically, the Twin Peaks audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Twin Peaks fans

Demographic split for Twin Peaks audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.3
Estimated audience size13,223,611

Audience persona

The typical Twin Peaks fan in United States is balanced, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Twin Peaks in United States
RegionReachAffinity
Texas2,877,8332.53×
Florida2,036,7932.28×
California1,398,9130.96×
Ohio607,8011.49×
Arizona549,2822.03×
Georgia547,0661.34×
Illinois522,0601.19×
Michigan443,8241.28×
New York414,4760.56×
Tennessee402,5681.52×
North Carolina401,3271.01×
Indiana373,1121.54×
Colorado331,3781.59×
Pennsylvania321,9880.72×
South Carolina303,0201.52×
Missouri296,5821.39×
Washington295,7331.11×
Kentucky279,9231.69×
Alabama244,8651.33×
Kansas214,2162.06×
Oklahoma197,7461.35×
Louisiana191,7271.12×
Virginia186,1580.58×
Arkansas176,4191.62×
Nevada175,4101.37×
New Jersey161,6320.48×
Massachusetts149,6480.57×
Oregon125,2880.83×
Minnesota111,1400.59×
Maryland106,8320.47×
Wisconsin103,9310.52×
Mississippi93,3150.86×
Utah89,8720.76×
New Mexico87,0321.31×
Idaho69,5671.05×
Connecticut66,1910.5×
Iowa56,9730.52×
West Virginia35,0400.57×
Nebraska34,1040.51×
North Dakota26,6610.98×
New Hampshire25,1830.48×
Maine25,0460.53×
Washington, District of Columbia22,8590.58×
Rhode Island21,5310.51×
Montana20,0130.55×
Hawaii18,8070.33×
Vermont14,2620.61×
Delaware14,0370.38×
Alaska12,9200.46×
South Dakota12,7990.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twin Peaks audience
BrandAffinityCategory
Pedro Pascal20.36×Movies & TV
The Districts57.44×Music & Radio
Idiocracy40.73×Movies & TV
Invincible (2006 film)20.64×Movies & TV
The Rock (film)23.72×Movies & TV
Groundhog Day (film)28.07×Movies & TV
Donnie Darko27.72×Movies & TV
Winona Ryder16.04×Movies & TV
Jack Nicholson21.28×Movies & TV
Dustin Hoffman34.29×Movies & TV
Jimmy Butler20.81×Sports
Lawrence Taylor41.14×Movies & TV
Vince Vaughn20.58×Movies & TV
Toni Collette28.91×Movies & TV
Christopher Walken23.47×Movies & TV
Quentin Tarantino20.16×Movies & TV
Wedding Crashers29.61×Movies & TV
Randy Moss34.36×Sports
Deion Sanders12.99×Sports
Dumb and Dumber21.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twin Peaks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Early Adopter MentalityPOWER1.52
Sports ActivityPOWER1.44
ExtroversionTHRILL1.41
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Twin Peaks
CountryShare
United States54.6%
Brazil4.5%
France4.0%

See Twin Peaks audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Twin Peaks have in United States?

Twin Peaks has an estimated audience of 13,223,611 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Twin Peaks fans?

47.7% of Twin Peaks fans are female, 52.3% are male, with an average age of 38.3 years.

Which brands do Twin Peaks fans like most?

Twin Peaks fans show strongest brand affinity for Pedro Pascal (20.36×), The Districts (57.44×), and Idiocracy (40.73×) over the country average.

Where do Twin Peaks fans live in United States?

Twin Peaks fans in United States are most concentrated in Texas (reach 2,877,833), Florida (reach 2,036,793), and California (reach 1,398,913). These three regions account for the largest share of the active audience.

What other brands do Twin Peaks fans also like?

Beyond Twin Peaks itself, the audience over-indexes on The Districts (57.44×), Idiocracy (40.73×), Invincible (2006 film) (20.64×), and The Rock (film) (23.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twin Peaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.