A data profile of the people who buy, follow and care about Twin Peaks in United States — modelled from more than twelve digital signal sources. Twin Peaks has an estimated audience of 13,548,019 people in United States.
The average Twin Peaks fan in United States is 38.3 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include The Districts, Pedro Pascal, Idiocracy, with strongest over-indexing on The Districts (57.44× the country average).
Demographically, the Twin Peaks audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Twin Peaks fan in United States is balanced, around 38.3 years old, with strong Individualism tendencies and a notable affinity for The Districts.
The key figures that characterise the Twin Peaks profile in United States.
47.7% are female, 52.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 38.3 |
| Estimated audience size | 13,548,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
Where the Twin Peaks audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~3M | 2.55× | |
| 02 | Florida | ~2M | 2.30× | |
| 03 | Kansas | ~200K | 2.19× | |
| 04 | Arizona | ~600K | 2.10× | |
| 05 | Arkansas | ~200K | 1.75× | |
| 06 | Kentucky | ~300K | 1.68× | |
| 07 | South Carolina | ~300K | 1.62× | |
| 08 | Colorado | ~300K | 1.60× | |
| 09 | Tennessee | ~400K | 1.51× | |
| 10 | Indiana | ~400K | 1.51× | |
| 11 | Ohio | ~600K | 1.46× | |
| 12 | Nevada | ~200K | 1.45× | |
| 13 | New Mexico | ~100K | 1.45× | |
| 14 | Missouri | ~300K | 1.42× | |
| 15 | Alabama | ~300K | 1.38× | |
| 16 | Oklahoma | ~200K | 1.35× | |
| 17 | Georgia | ~500K | 1.31× | |
| 18 | Michigan | ~400K | 1.26× | |
| 19 | Idaho | ~80K | 1.25× | |
| 20 | North Dakota | ~30K | 1.23× | |
| 21 | Illinois | ~500K | 1.15× | |
| 22 | Washington | ~300K | 1.07× | |
| 23 | Louisiana | ~200K | 1.05× | |
| 24 | North Carolina | ~400K | 1.01× | |
| 25 | California | ~1.5M | 0.95× | |
| 26 | Mississippi | ~100K | 0.91× | |
| 27 | Utah | ~90K | 0.79× | |
| 28 | Oregon | ~100K | 0.74× | |
| 29 | Pennsylvania | ~300K | 0.67× | |
| 30 | Nebraska | ~40K | 0.60× | |
| 31 | Vermont | ~10K | 0.59× | |
| 32 | West Virginia | ~40K | 0.58× | |
| 33 | Massachusetts | ~100K | 0.53× | |
| 34 | Minnesota | ~100K | 0.53× | |
| 35 | Washington, District of Columbia | ~20K | 0.53× | |
| 36 | Montana | ~20K | 0.53× | |
| 37 | Virginia | ~200K | 0.52× | |
| 38 | Iowa | ~60K | 0.51× | |
| 39 | Maine | ~20K | 0.51× | |
| 40 | New York | ~400K | 0.50× | |
| 41 | Wisconsin | ~100K | 0.50× | |
| 42 | Rhode Island | ~20K | 0.50× | |
| 43 | Alaska | ~10K | 0.49× | |
| 44 | Connecticut | ~60K | 0.47× | |
| 45 | New Hampshire | ~20K | 0.47× | |
| 46 | New Jersey | ~100K | 0.44× | |
| 47 | Maryland | ~100K | 0.44× | |
| 48 | South Dakota | ~10K | 0.44× | |
| 49 | Delaware | ~10K | 0.40× | |
| 50 | Hawaii | ~20K | 0.33× |
The strongest cross-interests of the Twin Peaks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Districts | Music & Radio | 57.44× | ||
| 02 | Lawrence Taylor | Movies & TV | 41.14× | ||
| 03 | Idiocracy | Movies & TV | 40.73× | ||
| 04 | Randy Moss | Sports | 34.36× | ||
| 05 | Dustin Hoffman | Movies & TV | 34.29× | ||
| 06 | Wedding Crashers | Movies & TV | 29.61× | ||
| 07 | Toni Collette | Movies & TV | 28.91× | ||
| 08 | Groundhog Day (film) | Movies & TV | 28.07× | ||
| 09 | Donnie Darko | Movies & TV | 27.72× | ||
| 10 | The Rock (film) | Movies & TV | 23.72× | ||
| 11 | Christopher Walken | Movies & TV | 23.47× | ||
| 12 | Dumb and Dumber | Movies & TV | 21.41× | ||
| 13 | Jack Nicholson | Movies & TV | 21.28× | ||
| 14 | Invincible (2006 film) | Movies & TV | 20.64× | ||
| 15 | Vince Vaughn | Movies & TV | 20.58× | ||
| 16 | Pedro Pascal | Movies & TV | 20.36× | ||
| 17 | Quentin Tarantino | Movies & TV | 20.16× | ||
| 18 | Scarface (1983 film) | Movies & TV | 19.35× | ||
| 19 | Winona Ryder | Movies & TV | 16.04× | ||
| 20 | Anne Hathaway | Movies & TV | 11.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Mindfulness | BALANCE | 1.10× | |
| Urban Lifestyle | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Twin Peaks has an estimated audience of 13,548,019 people in United States, concentrated in Texas and Florida.
47.7% of Twin Peaks fans are female, 52.3% are male, with an average age of 38.3 years.
Twin Peaks fans show strongest brand affinity for The Districts (57.44×), Pedro Pascal (20.36×), and Idiocracy (40.73×) over the country average.
Twin Peaks fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~2M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Twin Peaks itself, the audience over-indexes on Pedro Pascal (20.36×), Idiocracy (40.73×), Invincible (2006 film) (20.64×), and The Rock (film) (23.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Twin Peaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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