A data profile of the people who buy, follow and care about Donnie Darko in United States — modelled from more than twelve digital signal sources. Donnie Darko has an estimated audience of 3,618,987 people in United States.
The average Donnie Darko fan in United States is 40.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pedro Pascal, Twin Peaks, Idiocracy, with strongest over-indexing on Pedro Pascal (24.55× the country average).
Demographically, the Donnie Darko audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Donnie Darko fan in United States is balanced, around 40.1 years old, with strong Individualism tendencies and a notable affinity for Pedro Pascal.
The key figures that characterise the Donnie Darko profile in United States.
49.6% are female, 50.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 3,618,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 22% |
of the worldwide Donnie Darko audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.1% |
| Brazil | 8.0% |
| United Kingdom | 5.4% |
Where the Donnie Darko audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~50K | 1.27× | |
| 02 | California | ~500K | 1.26× | |
| 03 | Arizona | ~90K | 1.26× | |
| 04 | Utah | ~40K | 1.26× | |
| 05 | New Mexico | ~20K | 1.25× | |
| 06 | Colorado | ~70K | 1.18× | |
| 07 | Texas | ~400K | 1.17× | |
| 08 | Washington | ~80K | 1.16× | |
| 09 | Oklahoma | ~50K | 1.16× | |
| 10 | Nevada | ~40K | 1.16× | |
| 11 | Idaho | ~20K | 1.13× | |
| 12 | Montana | ~10K | 1.06× | |
| 13 | Alaska | ~8K | 1.06× | |
| 14 | Kentucky | ~50K | 1.05× | |
| 15 | Kansas | ~30K | 1.05× | |
| 16 | Indiana | ~70K | 1.04× | |
| 17 | Missouri | ~60K | 1.04× | |
| 18 | Illinois | ~100K | 1.03× | |
| 19 | Pennsylvania | ~100K | 1.02× | |
| 20 | Ohio | ~100K | 1.02× | |
| 21 | West Virginia | ~20K | 1.01× | |
| 22 | Arkansas | ~30K | 1.00× | |
| 23 | Maine | ~10K | 1.00× | |
| 24 | North Carolina | ~100K | 0.99× | |
| 25 | Michigan | ~90K | 0.99× | |
| 26 | Connecticut | ~40K | 0.99× | |
| 27 | Rhode Island | ~10K | 0.99× | |
| 28 | Tennessee | ~70K | 0.98× | |
| 29 | Nebraska | ~20K | 0.98× | |
| 30 | New Hampshire | ~10K | 0.98× | |
| 31 | Iowa | ~30K | 0.97× | |
| 32 | Vermont | ~6K | 0.97× | |
| 33 | Massachusetts | ~70K | 0.96× | |
| 34 | Virginia | ~80K | 0.94× | |
| 35 | Wisconsin | ~50K | 0.94× | |
| 36 | Georgia | ~100K | 0.92× | |
| 37 | New Jersey | ~80K | 0.92× | |
| 38 | Florida | ~200K | 0.91× | |
| 39 | Minnesota | ~50K | 0.91× | |
| 40 | North Dakota | ~7K | 0.90× | |
| 41 | New York | ~200K | 0.89× | |
| 42 | Alabama | ~40K | 0.88× | |
| 43 | Louisiana | ~40K | 0.88× | |
| 44 | South Dakota | ~7K | 0.88× | |
| 45 | South Carolina | ~50K | 0.86× | |
| 46 | Maryland | ~50K | 0.84× | |
| 47 | Delaware | ~8K | 0.82× | |
| 48 | Mississippi | ~20K | 0.76× | |
| 49 | Washington, District of Columbia | ~8K | 0.74× | |
| 50 | Hawaii | ~10K | 0.71× |
The strongest cross-interests of the Donnie Darko audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawrence Taylor | Movies & TV | 50.32× | ||
| 02 | Idiocracy | Movies & TV | 49.92× | ||
| 03 | Dustin Hoffman | Movies & TV | 41.80× | ||
| 04 | Randy Moss | Sports | 41.73× | ||
| 05 | Wedding Crashers | Movies & TV | 35.27× | ||
| 06 | Before Midnight (film) | Movies & TV | 35.23× | ||
| 07 | Toni Collette | Movies & TV | 34.98× | ||
| 08 | Groundhog Day (film) | Movies & TV | 33.90× | ||
| 09 | The Lovely Bones (film) | Movies & TV | 33.47× | ||
| 10 | Heathers | Movies & TV | 33.19× | ||
| 11 | The Departed | Movies & TV | 30.34× | ||
| 12 | The Rock (film) | Movies & TV | 28.52× | ||
| 13 | Christopher Walken | Movies & TV | 28.08× | ||
| 14 | Jack Nicholson | Movies & TV | 26.22× | ||
| 15 | Invincible (2006 film) | Movies & TV | 25.55× | ||
| 16 | Vince Vaughn | Movies & TV | 25.38× | ||
| 17 | Pedro Pascal | Movies & TV | 24.55× | ||
| 18 | Twin Peaks | Movies & TV | 22.65× | ||
| 19 | Winona Ryder | Movies & TV | 18.90× | ||
| 20 | Anne Hathaway | Movies & TV | 14.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Risk Appetite | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.81× | |
| Extroversion | THRILL | 0.82× |
Donnie Darko has an estimated audience of 3,618,987 people in United States, concentrated in California and Texas.
49.6% of Donnie Darko fans are female, 50.4% are male, with an average age of 40.1 years.
Donnie Darko fans show strongest brand affinity for Pedro Pascal (24.55×), Twin Peaks (22.65×), and Idiocracy (49.92×) over the country average.
Donnie Darko fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Donnie Darko itself, the audience over-indexes on Twin Peaks (22.65×), Idiocracy (49.92×), Invincible (2006 film) (25.55×), and The Rock (film) (28.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Donnie Darko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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