Donnie Darko Audience in United States

Donnie Darko logo

Donnie Darko has an estimated audience of 3,649,147 people in United States. 49.6% are female, 50.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Pedro Pascal, Twin Peaks, Idiocracy, Invincible (2006 film), The Rock (film).

The average Donnie Darko fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pedro Pascal, Twin Peaks, Idiocracy, with strongest over-indexing on Pedro Pascal (24.55× the country average). Demographically, the Donnie Darko audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Donnie Darko fans

Demographic split for Donnie Darko audience in United States
MetricValue
Female49.6%
Male50.4%
Average age40.1
Estimated audience size3,649,147

Audience persona

The typical Donnie Darko fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Donnie Darko in United States
RegionReachAffinity
California541,2441.35×
Texas385,6871.23×
Florida229,8160.93×
New York191,0970.94×
Illinois135,1571.11×
Pennsylvania127,2951.04×
Ohio117,2251.04×
North Carolina112,2201.02×
Georgia107,9340.96×
Michigan98,5131.03×
Arizona92,4801.24×
Washington88,2071.21×
New Jersey85,2020.92×
Virginia84,5520.95×
Tennessee73,6781.01×
Indiana71,2731.07×
Massachusetts70,9860.99×
Colorado70,6261.23×
Missouri60,2621.02×
Oregon56,7561.36×
Maryland53,9780.86×
Wisconsin51,6510.94×
South Carolina48,9410.89×
Minnesota48,4810.93×
Kentucky46,8451.02×
Oklahoma45,8621.13×
Utah42,0761.29×
Nevada41,5551.18×
Louisiana40,7710.87×
Alabama40,4890.79×
Connecticut36,7921.01×
Kansas29,9861.04×
Iowa29,6250.99×
Arkansas29,0140.97×
New Mexico21,9931.2×
Mississippi21,5950.72×
Idaho20,2231.11×
Nebraska17,2250.94×
West Virginia17,0351×
New Hampshire13,8730.96×
Maine12,2330.94×
Rhode Island11,0850.95×
Hawaii10,7370.68×
Montana10,5881.05×
Washington, District of Columbia8,0850.74×
Alaska7,6760.98×
Delaware7,4880.74×
South Dakota6,7470.8×
North Dakota6,2470.83×
Vermont5,8220.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donnie Darko audience
BrandAffinityCategory
Pedro Pascal24.55×Movies & TV
Twin Peaks22.65×Movies & TV
Idiocracy49.92×Movies & TV
Invincible (2006 film)25.55×Movies & TV
The Rock (film)28.52×Movies & TV
Groundhog Day (film)33.9×Movies & TV
Jack Nicholson26.22×Movies & TV
Dustin Hoffman41.8×Movies & TV
Jimmy Butler25.16×Sports
Winona Ryder18.9×Movies & TV
Lawrence Taylor50.32×Movies & TV
Vince Vaughn25.38×Movies & TV
The Departed30.34×Movies & TV
Before Midnight (film)35.23×Movies & TV
Toni Collette34.98×Movies & TV
Christopher Walken28.08×Movies & TV
Randy Moss41.73×Sports
Wedding Crashers35.27×Movies & TV
The Lovely Bones (film)33.47×Movies & TV
Heathers33.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donnie Darko audience
TraitClusterScore
ExtroversionTHRILL2.17
Early Adopter MentalityPOWER1.52
MindfulnessBALANCE1.38
SustainabilityBALANCE1.35
TraditionCONSERVATISM1.23
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Donnie Darko
CountryShare
United States33.7%
Brazil8.2%
United Kingdom5.3%

See Donnie Darko audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Donnie Darko have in United States?

Donnie Darko has an estimated audience of 3,649,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Donnie Darko fans?

49.6% of Donnie Darko fans are female, 50.4% are male, with an average age of 40.1 years.

Which brands do Donnie Darko fans like most?

Donnie Darko fans show strongest brand affinity for Pedro Pascal (24.55×), Twin Peaks (22.65×), and Idiocracy (49.92×) over the country average.

Where do Donnie Darko fans live in United States?

Donnie Darko fans in United States are most concentrated in California (reach 541,244), Texas (reach 385,687), and Florida (reach 229,816). These three regions account for the largest share of the active audience.

What other brands do Donnie Darko fans also like?

Beyond Donnie Darko itself, the audience over-indexes on Twin Peaks (22.65×), Idiocracy (49.92×), Invincible (2006 film) (25.55×), and The Rock (film) (28.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donnie Darko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.