Heathers Audience in United States

Heathers has an estimated audience of 2,136,622 people in United States. 64.0% are female, 36.0% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Winona Ryder, Christian Slater, Dominic West, Jack Nicholson, Dumb and Dumber.

The average Heathers fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winona Ryder, Christian Slater, Dominic West, with strongest over-indexing on Winona Ryder (73.8× the country average). Demographically, the Heathers audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Heathers fans

Demographic split for Heathers audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.5
Estimated audience size2,136,622

Audience persona

The typical Heathers fan in United States is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Heathers in United States
RegionReachAffinity
California252,8671.08×
Texas188,3181.03×
Florida131,6630.91×
New York119,2921×
Minnesota82,9152.71×
Pennsylvania76,5601.06×
Illinois75,4781.06×
Ohio66,7521.01×
North Carolina63,0660.98×
Georgia62,1080.94×
Michigan56,9961.02×
New Jersey52,7820.97×
Virginia50,3180.97×
Washington49,8581.16×
Arizona45,7961.05×
Tennessee42,4080.99×
Massachusetts41,8170.99×
Indiana39,5721.01×
Colorado37,2701.11×
Missouri35,6071.03×
Maryland34,4600.94×
Wisconsin30,3430.94×
Oregon30,2721.24×
Kentucky27,5491.03×
South Carolina27,5070.86×
Alabama25,0920.84×
Oklahoma24,7971.05×
Louisiana24,7000.9×
Connecticut21,1750.99×
Utah20,0611.05×
Nevada19,2690.93×
Kansas16,5400.98×
Iowa16,5290.94×
Arkansas15,7540.89×
Mississippi14,1570.8×
Idaho10,2220.95×
New Mexico10,2210.95×
West Virginia10,0221.01×
Nebraska9,5220.89×
New Hampshire8,2400.98×
Hawaii7,7600.84×
Maine7,3280.96×
Rhode Island6,3410.93×
Washington, District of Columbia5,5280.86×
Montana5,3480.9×
Delaware4,9100.83×
Alaska4,7761.04×
South Dakota3,8400.78×
Vermont3,8021.01×
North Dakota3,4760.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heathers audience
BrandAffinityCategory
Winona Ryder73.8×Movies & TV
Christian Slater163.21×Movies & TV
Dominic West129.87×Movies & TV
Jack Nicholson47.46×Movies & TV
Dumb and Dumber58.78×Movies & TV
Toni Collette66.12×Movies & TV
Twin Peaks23.23×Movies & TV
EuroTrip70.55×Movies & TV
Autism Awareness19.03×Health
The Big Lebowski40.35×Movies & TV
Diabetes mellitus awareness12.48×Health
Donnie Darko29.85×Movies & TV
Robert Pattinson21.71×Movies & TV
Clueless (film)29.96×Movies & TV
Sixteen Candles48.56×Movies & TV
Love Actually28.95×Movies & TV
Midnight in Paris60.11×Movies & TV
Goodfellas22.05×Movies & TV
Nicolas Cage18.02×Movies & TV
The Holiday17.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heathers audience
TraitClusterScore
SustainabilityBALANCE1.53
DIY MentalityTHRILL1.51
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.44
MindfulnessBALANCE1.33
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Heathers
CountryShare
United States36.5%
United Kingdom11.1%
Japan10.3%

See Heathers audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Heathers have in United States?

Heathers has an estimated audience of 2,136,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Heathers fans?

64.0% of Heathers fans are female, 36.0% are male, with an average age of 38.5 years.

Which brands do Heathers fans like most?

Heathers fans show strongest brand affinity for Winona Ryder (73.8×), Christian Slater (163.21×), and Dominic West (129.87×) over the country average.

Where do Heathers fans live in United States?

Heathers fans in United States are most concentrated in California (reach 252,867), Texas (reach 188,318), and Florida (reach 131,663). These three regions account for the largest share of the active audience.

What other brands do Heathers fans also like?

Beyond Heathers itself, the audience over-indexes on Christian Slater (163.21×), Dominic West (129.87×), Jack Nicholson (47.46×), and Dumb and Dumber (58.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heathers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.