Rascasse Audience Intelligence

Heathers Audience in United States

A data profile of the people who buy, follow and care about Heathers in United States — modelled from more than twelve digital signal sources. Heathers has an estimated audience of 2,176,926 people in United States.

#784among Movie / TV Show / Series in United States#2022in Movies & TV

The average Heathers fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Winona Ryder, Christian Slater, Jack Nicholson, with strongest over-indexing on Winona Ryder (95.87× the country average).

Demographically, the Heathers audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heathers fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heathers profile in United States.

Audience size
2.2M
in United States
Gender
64.0%♀
36.0% male
Age
38.5
average years
Country rank
#13326
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heathers viewers

64.0% are female, 36.0% are male, average age 38.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Heathers audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.5
Estimated audience size2,176,926
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Heathers audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Heathers audience comes from United States.

Worldwide audience distribution share by country for Heathers
CountryShare
United States35.5%
United Kingdom10.9%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heathers audience in United States is strongest.

Fig. 05

Top regions by affinity

Heathers fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K4.11×
02Oregon~30K1.19×
03Washington~50K1.10×
04Vermont~4K1.09×
05New York~100K1.07×
06Pennsylvania~80K1.05×
07Connecticut~20K1.04×
08Colorado~30K1.03×
09Maine~8K1.02×
10Massachusetts~40K1.01×
11Oklahoma~20K1.01×
12Ohio~70K1.00×
13Utah~20K1.00×
14New Hampshire~8K1.00×
15Alaska~5K1.00×
16Missouri~30K0.99×
17Kentucky~30K0.99×
18New Jersey~50K0.98×
19California~200K0.97×
20Indiana~40K0.97×
21West Virginia~10K0.97×
22Illinois~70K0.96×
23Idaho~10K0.96×
24Rhode Island~7K0.96×
25Michigan~50K0.95×
26Virginia~50K0.95×
27Kansas~20K0.95×
28Texas~200K0.94×
29Arizona~40K0.94×
30Iowa~20K0.94×
31Montana~6K0.94×
32Maryland~30K0.93×
33Wisconsin~30K0.93×
34North Carolina~60K0.92×
35Nebraska~10K0.92×
36Tennessee~40K0.91×
37Arkansas~20K0.91×
38New Mexico~10K0.91×
39Delaware~5K0.89×
40Georgia~60K0.87×
41Louisiana~20K0.86×
42Nevada~20K0.86×
43North Dakota~4K0.86×
44South Carolina~30K0.85×
45South Dakota~4K0.85×
46Washington, District of Columbia~5K0.84×
47Florida~100K0.83×
48Alabama~20K0.82×
49Hawaii~7K0.81×
50Mississippi~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Heathers, United States
0.79×1.00×4.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heathers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heathers audience
#·InterestCategoryAffinity×
01Christian SlaterMovies & TV150.67×
02Dominic WestMovies & TV110.59×
03Winona RyderMovies & TV95.87×
04EuroTripMovies & TV85.07×
05Toni ColletteMovies & TV80.20×
06Midnight in ParisMovies & TV69.08×
07The Place Beyond the PinesMovies & TV62.30×
08Moonrise KingdomMovies & TV60.27×
09Sixteen CandlesMovies & TV60.10×
10Dumb and DumberMovies & TV59.76×
11Jack NicholsonMovies & TV56.61×
12The Big LebowskiMovies & TV51.15×
13Love ActuallyMovies & TV37.00×
14Donnie DarkoMovies & TV33.19×
15Mamma Mia!Movies & TV26.35×
16Twin PeaksMovies & TV24.10×
17GoodfellasMovies & TV21.87×
18Robert PattinsonMovies & TV21.53×
19Nicolas CageMovies & TV20.04×
20Jennifer Love HewittMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heathers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heathers audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
Urban LifestyleOPEN1.23×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heathers audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Quality AwarenessPREMIUM0.80×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heathers have in United States?

Heathers has an estimated audience of 2,176,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heathers viewers?

64.0% of Heathers fans are female, 36.0% are male, with an average age of 38.5 years.

03

Which brands do Heathers fans like most?

Heathers fans show strongest brand affinity for Winona Ryder (95.87×), Christian Slater (150.67×), and Jack Nicholson (56.61×) over the country average.

04

Where do Heathers fans live in United States?

Heathers fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Heathers fans also like?

Beyond Heathers itself, the audience over-indexes on Christian Slater (150.67×), Jack Nicholson (56.61×), Toni Collette (80.2×), and Dumb and Dumber (59.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Heathers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heathers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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