Rascasse Audience Intelligence

Robert Pattinson Audience in United States

A data profile of the people who buy, follow and care about Robert Pattinson in United States — modelled from more than twelve digital signal sources. Robert Pattinson has an estimated audience of 6,459,298 people in United States.

#166among Actor Actress or TV Star in United States#464among Person in United States#486in Movies & TV

The average Robert Pattinson fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taylor Lautner, Jeffrey Wright (actor), Rachelle Lefevre, with strongest over-indexing on Taylor Lautner (51.53× the country average).

Demographically, the Robert Pattinson audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert Pattinson fan in United States is more female, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Taylor Lautner.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Pattinson profile in United States.

Audience size
6.5M
in United States
Gender
71.3%♀
28.7% male
Age
32.0
average years
Country rank
#5383
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Pattinson fans

71.3% are female, 28.7% are male, average age 32.0.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Robert Pattinson audience in United States
MetricValue
Female71.3%
Male28.7%
Average age32.0
Estimated audience size6,459,298
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Robert Pattinson audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Robert Pattinson audience comes from United States.

Worldwide audience distribution share by country for Robert Pattinson
CountryShare
United States26.4%
Brazil6.3%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Pattinson audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert Pattinson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.41×
02Washington~200K1.27×
03Oregon~100K1.26×
04California~900K1.22×
05Idaho~40K1.20×
06Texas~700K1.13×
07Oklahoma~90K1.13×
08Arizona~200K1.11×
09Colorado~100K1.10×
10Massachusetts~100K1.05×
11Kentucky~90K1.05×
12Nevada~70K1.05×
13Illinois~200K1.03×
14Tennessee~100K1.03×
15New York~400K1.02×
16Indiana~100K1.02×
17Michigan~200K1.01×
18Arkansas~60K1.01×
19New Mexico~30K1.01×
20Montana~20K1.00×
21Alaska~10K1.00×
22Virginia~200K0.99×
23Kansas~50K0.99×
24Missouri~100K0.98×
25Minnesota~100K0.98×
26North Carolina~200K0.97×
27Connecticut~70K0.97×
28Nebraska~30K0.97×
29West Virginia~30K0.97×
30Florida~400K0.96×
31Ohio~200K0.96×
32Georgia~200K0.96×
33Maine~20K0.96×
34Wisconsin~100K0.95×
35Iowa~50K0.95×
36New Jersey~200K0.94×
37Louisiana~80K0.94×
38New Hampshire~30K0.94×
39Pennsylvania~200K0.93×
40Alabama~90K0.93×
41Washington, District of Columbia~20K0.93×
42Maryland~100K0.92×
43Hawaii~30K0.90×
44Rhode Island~20K0.90×
45Vermont~10K0.90×
46North Dakota~10K0.88×
47South Carolina~90K0.85×
48Mississippi~50K0.85×
49South Dakota~10K0.84×
50Delaware~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Robert Pattinson, United States
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Pattinson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Pattinson audience
#·InterestCategoryAffinity×
01Crucial MemoryTechnology & Electronics104.34×
02Jackson RathboneMovies & TV72.07×
03Rachelle LefevreMovies & TV71.22×
04Jeffrey Wright (actor)Movies & TV71.05×
05Elizabeth ReaserMovies & TV69.76×
06Ashley GreeneMovies & TV66.85×
07BONITAFashion & Accessoires65.43×
08Taylor LautnerMovies & TV51.53×
09Batman Forever (video game)Games44.54×
10Alessandra AmbrosioFashion & Accessoires42.74×
11Catwoman (film)Movies & TV40.59×
12Michael SheenMovies & TV34.03×
13The Girlfriend ExperienceMovies & TV34.01×
14School of RockMovies & TV24.00×
15HeathersMovies & TV21.53×
16Men in Black (franchise)Movies & TV18.69×
17Saving Private RyanMovies & TV17.15×
18Supergirl (U.S. TV series)Movies & TV14.03×
19Larry EllisonBusiness & Career13.60×
20Green LanternMovies & TV13.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Pattinson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Pattinson audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
Luxury OrientationPREMIUM1.09×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Pattinson audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Career OrientationPOWER0.82×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Pattinson have in United States?

Robert Pattinson has an estimated audience of 6,459,298 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robert Pattinson fans?

71.3% of Robert Pattinson fans are female, 28.7% are male, with an average age of 32.0 years.

03

Which brands do Robert Pattinson fans like most?

Robert Pattinson fans show strongest brand affinity for Taylor Lautner (51.53×), Jeffrey Wright (actor) (71.05×), and Rachelle Lefevre (71.22×) over the country average.

04

Where do Robert Pattinson fans live in United States?

Robert Pattinson fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Pattinson fans also like?

Beyond Robert Pattinson itself, the audience over-indexes on Jeffrey Wright (actor) (71.05×), Rachelle Lefevre (71.22×), Ashley Greene (66.85×), and Crucial Memory (104.34×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Pattinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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